Seeking Success: Your Business Internationationalization

1. Seeking success: your business Internationationalization
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Seeking success: your business Internationationalization
If your business plan is working well, why don’t try new markets? To do so, you should take in account the next issues and stick to them in order to guarantee your international expansion: Choose a starting point Choosing a starting point is crucial. We recommend to choose just one country, do not set several countries at the same time. Always be aware of the economic and cultural framework, the work team you have, your strategy and the establishment costs. Market research Choosing a random country to expand may lead to a negative results investment. You must identify in advance those countries with growth and expansion potential.

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Seeking success: your business Internationationalization
Depending on the area of your business, services or products, we recommend you to look for a local business partner and collaborate by means of Joint Venture agreements. These local partners provide knowledge of domestic issues and possible commercial contacts.
Financial cushion
Before expanding to other markets, you should have enough saving to be backed up in case of incidental expenses. We recommend to consume the least ‘cash flow’ as possible in order to invest it later on.
¨In a Joint Venture agreement, the local partners provide local knowledge and possible business contacts¨. Darilyn Aquino