PUSH VS. PULL

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PUSH VS. PULL. LET'S BE REAL. If you want to build a successful brand, you should stop pushing and start pulling. People don't want to be pushed, they want to be pulled.

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  • PUSH VS. PULL

    1. 1. DANNY BECKETT JRPUSH VS. Let’s be real.PULL
    2. 2. DANNY BECKETT JRWill you marry me?Or would you rather get to know mefirst?
    3. 3. DANNY BECKETT JR
    4. 4. DANNY BECKETT JRGetting to know you.These relationships won’t buildthemselves will they?
    5. 5. DANNY BECKETT JRBe interesting.Don’t just find the interest, be theinterest people want to find.
    6. 6. DANNY BECKETT JRIt’s all about bear hugs.Build relationships, not mailing lists.
    7. 7. DANNY BECKETT JRFixer upperPut a new roof on your brand.
    8. 8. DANNY BECKETT JRExample....Local Restaurantgets a tweet-beat down.Should have been payingattention.
    9. 9. DANNY BECKETT JRInstant PR Machine.Real-time access to fans ofyour brand.
    10. 10. DANNY BECKETT JRDiscipline.It takes a seriouscommitment, passion, andenergy.
    11. 11. DANNY BECKETT JRWhy in the world would Iwant to tell peopleeverything all the time?
    12. 12. DANNY BECKETT JRWho has time for this stuff?When am I going to find thetime?
    13. 13. DANNY BECKETT JRWhat’s in it for me? Wrongquestion. What’s in it forus. Right question.
    14. 14. DANNY BECKETT JREXPOSURE
    15. 15. DANNY BECKETT JRENGAGEMENT
    16. 16. DANNY BECKETT JRINTEREST
    17. 17. DANNY BECKETT JRFRIENDS
    18. 18. DANNY BECKETT JRLEADS
    19. 19. DANNY BECKETT JRNEW BUSINESS
    20. 20. DANNY BECKETT JRRELATIONSHIPS
    21. 21. DANNY BECKETT JRI am pretty pumped aboutsocial media. And youshould be too!
    22. 22. DANNY BECKETT JRFollow me and learn more.@DANNYBECKETTJR
    23. 23. DANNY BECKETT JR COMMUNICATOR LEADER WARRIOR w: dannybeckettjr.com e: danny@dannybeckettjr.com p: 616.366.6037 t: DANNYBECKETTJR f: DANNYBECKETTJRStay AWESOME!
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