Road Trippin’ is an on-air and on-line franchise that encourages viewers to travel to“featured” cities or special events. The mission is to create a travel itinerary to get viewersto visit the location by highlighting places to stay, places to eat and things to do in andaround the highlighted area!On air segments will showcase a town/event and the assets at the destination: Destination and the assets will be highlighted in in the morning newscast. Through video and experience, our reporter will highlight where to stay, eat and what to do at each destination by building a travel itinerary. The morning your city is highlighted we will reveal a travel secret – something cool to see or do that not everyone may know about your destination!Viewers will be directed to website to see all itineraries. The website will provide video andspecific information about each business. After the segment airs the video player will play allprevious news segments! Any location that has not yet aired on TV will have all info available to an online viewer except for the “secret”! You’ve got to tune in to morning news on Thursday to learn the “secret” places to see or things to do.
Sponsored seasonal program that features local traveldestinations.News Segment airs weekly, so viewers can plan a funweekend getaway.Promos send viewers to the website to discover information.Website features weekly destination and additionalinformation about the getaway. All locations are archived onthe website.Social media posts will highlight the road trips and provideinformation about our sponsors.4 Title Sponsors5 Weekly Segment Sponsors
Weekly Segment SponsorsFEATURES:Place to StayPlace to Have FunPlace to EatThe SecretSpotlight Business Each Sponsor Will Receive: • 2-3 Minutes Video Segment • Brief Description of Sponsor’s Business • Identification in Facebook Posts (over 37,000 Facebook Fans) • Link to Sponsor Website(s)
Weekly Location SponsorThe Weekly Location Sponsor Will Receive:• 2-3 Minute Video Segment that can be Viewed on the Road Trippin’ Website• Identification on Road Trippin’ Website with a Link toSponsor’s Website (12 Months)• Inclusion in the Weekly Road Trippin’ Segment during Eyewitness News at 7am on Thursday• One Month Banner Ad Campaign on WCHS and WVAH Websites(728x90, 160x600 or 300x250 ad size)
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