ERC: Benefits to Your Business


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Engaging Results Communications (ERC) is all about you, the local advertiser and local audience. It is a locally owned and operated company that provides innovative communication solutions. Specifically, it connects advertisers with audiences using non-traditional platforms. This helps your message stand out amongst a crowded marketplace. This PowerPoint provides in-depth information about ERC and how to become a part of this great business.

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ERC: Benefits to Your Business

  1. 2. <ul><li>Keep and increase customer retention </li></ul><ul><li>Create and manage loyalty clubs </li></ul><ul><li>Generate interest in participating businesses and reach new customers </li></ul><ul><li>Instantly reach potential customers </li></ul><ul><li>Collect data of clientele and provide activity reporting for clients’ business </li></ul><ul><li>Cost effective and efficient direct marketing </li></ul><ul><li>Engage in mobile trade show marketing </li></ul><ul><li>Provide further customer engagement through text messaging programs </li></ul>What Can ERC Do For You?
  2. 3. <ul><li>ERC helps to create customer loyalty for a client’s business. </li></ul><ul><li>Businesses get their client base to sign up and then ERC sends out a customized message to users through a mobile network. </li></ul><ul><li>Businesses have an instant way to contact their customer base, as well as collect data about customers, such as specific, targeted demographics. </li></ul>Branches of ERC National Loyalty Clubs <ul><li>Can be trade shows, concerts, non-profit events, fundraisers, etc. </li></ul><ul><li>As consumers register or enter into an event, they sign up for mobile event notifications. </li></ul><ul><li>They then receive text messages throughout the event that tell them where to go or what to do. </li></ul><ul><li>This allows the organization to control the flow of traffic and get consumers where they want them to be at the right time. </li></ul>Mobile Events <ul><li>ERC offers a location-specific SMS text message service that provides consumers with exclusive deals directly onto their phone. </li></ul><ul><li>ERC builds a customer base to bring businesses new customers. </li></ul><ul><li>Users receive daily text messages with a new hyper-local deal. </li></ul><ul><li>ERC works with local businesses to determine appropriate and successful deals. </li></ul>Exclusive Deals ERC provides three types of services: National Loyalty Clubs, Mobile Events, and Exclusive Deals
  3. 4. <ul><li>Offers world class customer service while providing its clients with best practice and communication compliance consultations. </li></ul><ul><li>Allows clients to communicate with their customers all across the country or in one city or showroom at a time by way of SMS text message, allowing customers to be reached anywhere at anytime. </li></ul><ul><li>ERC implements the messaging and generates data reports of its customers so clients put in minimal time. </li></ul><ul><li>Guides its clients through permission-based direct marketing that increases their brand equity and demands immediate attention. </li></ul><ul><li>Clients lease the short code and keyword(s) from ERC and create their own campaign talking to their current audience or using their other media. ERC maintains a behind-the-scenes presence to implement the campaign. Ex: Text ERC411 to 30364. </li></ul>How Does ERC Work?
  4. 5. <ul><li>ERC is all about helping their clients better engage with their customers. </li></ul><ul><li>It provides technology and manages campaigns for advertisers that communicate with their customer base in different markets and sectors. </li></ul><ul><li>Its increasingly diverse clientele and user base allows for future opportunities for the advertisers. </li></ul><ul><li>New services will be launched steadily throughout 2011-2012. </li></ul>The 411 Engaging Interactive Effective Timely With the average person being exposed to over 2,000 ad impressions each day, it has become more challenging for any one traditional ad to stand apart. Rather than competing for the same attention, some advertisers have gone after the buzz. Literally. They send their message via SMS text message right to the target’s phone. Buzz.
  5. 6. Methods of SMS Communication One Way Text Message Three Part Simple Text Messaging Strain Three Part Instant Qualifier Text Message Strain Contesting Research Build audience by keyword to shortcode. Send alerts as promoted to your audience. Ex: Promo, coupon, deal alert, product launch, traffic announcement, event updates, reminder alert. Initiate interaction with your customers. Send them a text message containing a trivia question, research question, or other multiple choice option. They reply and then receive an automatic response from you. Ex: What is your zip code so we can send a FREE xxx offer? … Thank you. Please redeem at your local store. Initiate interaction with your customers. Send them a text message containing a trivia question, research question, or other multiple choice option. They reply and then receive an automatic response from you. The responses vary depending on the user’s reply. Ex: Which is your favorite character? Reply A, B or C. A receives XXX offer. B receives YYY offer. C receives ZZZ offer. Initiate a contest amongst your users. You can ask them a question or just ask for a reply to be entered to win. ERC manages all responses to the contestants, protecting your contest integrity. Winners can receive a different message than other contestants. Considering a new product launch, ad campaign, or location? Ask your loyal customers what they think and get data in an easy to review format. ERC provides reporting on all responses from users.
  6. 7. <ul><li>Select keyword : Protect brands and use their names to draw instant attention to a text call-to-action. </li></ul><ul><li>Encourage subscription through use of keyword : Include text call-to-actions in current communication and convert any current email communication to text database. </li></ul><ul><li>Consider multiple keywords : Helpful in tracking effectiveness of current communications plans and evaluate for future plans. Also provides insight to which product/location the user is already interested in. Keywords can be similar (HAIR, HAIRDO, HAIRSTYLE) or different (MINN, WISC, TEXAS). </li></ul><ul><li>Lease keyword for longest comfortable term : Once released, another company may reserve the keyword. Long term keyword leasing provides most efficient cost and protects interests competitively. After release, subscribers will need to be moved to a storage keyword. </li></ul>What is it? Keyword Methodology Keyword methodology as it applies to text message marketing can be compared to the use and reservation of web domains. It is advised that clients select and reserve a keyword that extends their brand recognition. Also keep in mind the competitive advantage of reserving the rights to a name or product name. shortcode Text WIN to 30364 for your ABC and chance to win. keyword Example:
  7. 8. <ul><li>90% of adults own a mobile phone. </li></ul><ul><li>99% of phones are compatible with ERC. </li></ul><ul><li>38% of advertisements by text message are recalled on demand. </li></ul><ul><li>98% of text messages are read within 15 minutes. </li></ul><ul><li>Many young adults do not have landlines and can only be reached through mobile devices. </li></ul><ul><li>160 characters delivers results. </li></ul>It’s All in the Numbers
  8. 9. <ul><li>Text ERC411 to 30364 for more information on applying mobile marketing to your mix. </li></ul><ul><li>802 W. Broadway </li></ul><ul><li>Madison, Wisconsin 53713 </li></ul><ul><li>Phone: </li></ul><ul><li>608-837-5270 </li></ul><ul><li>Online: </li></ul><ul><li> </li></ul>Get Smart With Your Marketing: For More Information Contact Us!
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