Big Data - How Marketing Has Revolutionised - by Sean Singleton

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Through BIG DATA, Marketeers can now blend human psychology and understanding with behavioural insights to create communication messages and platforms that do not only resonate with the consumer but …

Through BIG DATA, Marketeers can now blend human psychology and understanding with behavioural insights to create communication messages and platforms that do not only resonate with the consumer but find them where and when the information is most needed. At Digital Annexe, we believe BIG DATA is going to completely revolutionize the marketing industry forever in 5 key ways.

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  • 1. 5 WAYS BIG DATA WILL REVOLUTIONISE MARKETING
  • 2. 74% of the UK population will be constantly connected to the internet BY THE END OF 2014
  • 3. WE WILL HAVE DEVICES ASSISTING US WITH WHATEVER WE NEED, WHATEVER WE DO AND WHEREVER WE GO
  • 4. ALL OF THE TOUCH POINTS WE USE LEAVE A TRAIL OF DATA THAT IS PICKED UP BY MARKETING, DIGITAL AND RESEARCH AGENCIES
  • 5. NOW CONSUMERS ARE EITHER ASLEEP OR AWAKE
  • 6. REAL, ACTIONABLE, DATA COLLECTED ACROSS THE GLOBE = BIG DATA
  • 7. Through BIG DATA, Marketers can now communicate messages that not only resonate with consumers, but find them where and when the information is most needed
  • 8. AT DIGITAL ANNEXE WE BELIEVE BIG DATA IS GOING TO REVOLUTIONISE THE MARKETING INDUSTRY IN 5 KEY WAYS
  • 9. 1 REAL CONSUMER UNDERSTANDING Big data provides massive insights into consumer behaviour, this information translates into unique personas and better understanding of the aspirational audience of any brand
  • 10. Digital has changed the way digital marketing agencies work in a number of ways: 2 REAL TIME ANALYSIS • Real time monitoring of consumer actions and reactions • Agile testing of ideas, platforms and functionalities • Real time optimisation of activities
  • 11. PAST 3 MARKETING WILL FOCUS ON HARD METRICS PRESENT In the past, brand trackers were used to measure brand activities and performances We can provide clients with factual qualitative and quantitative insights that can measure the effectiveness of any kind of marketing activities from brand to conversions
  • 12. Through the analysis of old consumer patterns we can now forecast consumer behaviours and deploy marketing activities that adapt to market conditions 4 PREDICTIVE ANALYTICS 42% 58%
  • 13. 5 GEEKS WILL INHERIT THE EARTH The future is neither left nor right brained. In digital marketing you will have to have a high level of numeracy, creativity, and consumer understanding to reach your mobile and always connected consumers
  • 14. OUR APPROACH?
  • 15. CREATIVITY | ANALYTICS | INNOVATION
  • 16. Sean Singleton is the Managing Director of Digital Annexe @DigitalAnnexe | +44 (0)845 456 6042 | hello@digitalannexe.co.uk This is an abridged version of a blog post published on The Marketing Society http://bit.ly/DA5WaysBigData digitalannexe.co.uk