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Forum Nokia Dev. Camp - Biz Dev_ Paris 17&18 Nov Final
 

Forum Nokia Dev. Camp - Biz Dev_ Paris 17&18 Nov Final

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    Forum Nokia Dev. Camp - Biz Dev_ Paris 17&18 Nov Final Forum Nokia Dev. Camp - Biz Dev_ Paris 17&18 Nov Final Presentation Transcript

    • Forum Nokia Patrick Dalez Business Development EMEA Paris 17-18 Nov. 2009 Company Confidential 1 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Amazing Experiences Devices + Services How Does it All Add Up? + Apps = Solutions 2 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials©2008 Nokia Company Confidential
    • Forum Nokia is Nokia for Developers FORUM NOKIA Forum Nokia accelerates the development and delivery of great 3rd party applications and services on Nokia devices 3 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Third party development creates a virtuous circle Nokia Channels (retail / operators) Sells devices through Sell devices to channels consumers Third party Third party applications developers Successful Successful increase the want to develop ecosystem ecosystem value of devices for successful benefitsall benefits all and platforms to devices and parties channels and platforms parties consumers Developers Consumers Write Buy devices and applications download or for Nokia purchase platforms applications 4 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Who and Where are the Forum Nokia Members EMEA 48.4% Americas 16.2% China 7.9% Forum Nokia has 4.4 million active members; talented people with various backgrounds and skill sets: India 7.1% • Prosumers • Creative Professionals • Students • Operators • Mobile & Web Developers Rest of • Flash Developers Asia • Open Source Community 20.3% Source: Forum Nokia Registration Database, August 2009 5 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Nokia Developer Community – Nokia Developer Community – Large and Active Large and Active C++, Open C, Java, Python AJAX, Web Run Time, Flash Web Developers Creative Professionals Consumers Operators Mobile SW Flash Prosumers Developers Developers Students Open Source Designers Community 6 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials©2008 Nokia Company Confidential
    • Forum Nokia Technical Services & Consultancy Technical Technical Consultancy Support Knowledge base University & Documentation Communities Training Tools and SDKs Application Device testing Access world- Tap into timely, world-class developer services. Whenever you need them. 7 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Nokia Tiered Developer Programs Free- Invite Only • Preferred GTM • Strategic Innovation Invitation-only program for top • Dedicated Tech. support • Periodic membership innovative companies • New Device Access • Proto Access 300€ annually • Business Development Support • Platform engagement • Technical support • GTM opportunities For companies - fast track to success • Marketing & Channel visibility • Reduce development costs • Early Access to SDK, discounted devices Individual developer • Public community for all developers Recognition and reward program • Technical knowledge Free • Device specifications (Maemo ,S60 & S40) • Technical Documentation library • SDK, Code examples, Wikis Developer portal with technical, • Discussion Board • Visibility to FN Champion program marketing & business information 8 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • From Idea to realisation and market success 1. LaunchPad & PRO developer programs accelerate development cycles. 6. Go-to-market programs 2. Platforms accelerate the adoption of streamline the applications. development process. 5. Channel distribution 3. Tools and SDKs increases Profile with lower development Nokia BUs and partners costs. 4. Technical services shorten time to market. 9 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Forum Nokia business opportunities Ovi Store Pre-Load Operators Content Aggregators 10 10 © 2009 Nokia © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • WRT Compatible devices Messaging • Web Runtime widgets can access Platform Services (including Messaging, PIM, Audio and etc) through JavaScript extensions for PIM personalized & relevant services • Anyone who can create web pages can be a mobile application Audio developer using WRT technology • To Date: 37 Devices and counting… System Existing Devices (Firmware Upgrade)on S60 3rd FP1 Devices Broad-based Device Support S60 3rd FP2 & S60 5th Edition Imaging • Enables live Internet content on home screen (weather updates, news) Location 11 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Show me the money! …and the Spotlight 12 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Ovi: Five inter-connected service areas People, Places and Media. Messaging Maps Media Games Music Common functions and cross-discovery 13 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Ovi Store – back to basics • Global distribution possibilities • Supported by 100 device models (S60, S40, Maemo) • Credit Card and Operator Billing* (27 Operators) • Active users from over 180 countries • Developers from 65 countries • Local content, local language support* (8 to date) • August users bigger than June & July combined • Over 5500 items for most popular devices • Approving 500 content items a week • Potential reach of 300Million Global customers *For credit card: Less applicable taxes. *For mobile billing: Less applicable taxes and fixed billing charges. 27 Operators covered to date • English, German, Spanish, Italian, French, Russian, Portuguese, Chinese • Examples of supported devices: Nokia 5220, 6300 14 © 2009 Nokia vvvvV1-Filename.ppt / YYYY-MM-DD / Initialsss
    • Promotional Opportunities • Content publishers can gain increased visibility from promotional opportunities such as "Spotlight”, a sponsored placement opportunity in the Ovi Store. • Spotlight provides marquee exposure to a targeted audience actively looking for mobile content. • Other co-marketing opportunities available: • Favorable placement for global and regional marketing of content • Publisher channel views: specific publisher content can be filtered by consumer to be visible in one view 15 © 2009 Nokia vvvvV1-Filename.ppt / YYYY-MM-DD / Initialsss
    • Publish to Ovi • Self-service tool allowing publishers to easily distribute and monetize content on Ovi. • Benefits of publishing on Ovi: • Easy access to a single channel reaching millions of consumers • Monetize applications and content • Fast time to market • Real time sales and usage reports • Enabling publishers to get content to market. Company Confidential 16 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Open Screen Fund = Money for you • $10 million fund from Nokia and Adobe to bring great Flash apps & content to market, across screens • We’re looking for innovation, and creative use of FlashLite capabilities on Nokia devices • Anyone can apply for funding; a great idea may be a winner! Get more information at http://openscreen.forum.nokia.com/ 17 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Calling All Innovators-Concours OVI Grand Prize 15,000 EUR in cash. The new N900 A developer competition that challenges developers to Paid travel and a ticket to a Nokia create applications and content that are developer event in the spring 2010. • Locally relevant for consumers living in France Nokia’s help to get the winning • On their way to, or could be made available in Ovi application to Ovi Store. Store One-year membership in Forum Nokia Launchpad Developers can submit applications in these categories: • Social location • Business and productivity • Communications and social networking • Games • Just for fun For anyone with some coding skills and an understanding of what the consumers in France want to have in their Nokia devices Winners announced at Le Web Paris in December!! 18 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Long Tail: X-Dancery and 5800 (China) Sohu – consumer portal • X-Dancery – on-the-fly “Dance Dance Revolution” game, game based on the song currently playing in Nokia Music • Great device + service experience Campaign Microsite Mogo – Gadget portal In-box leaflet 19 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Brand Partnership: Netflix (Americas) Retail POS w/ Netflix DVD mailer with CFA 20 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • TPO + Ovi Store: Metro News (EMEA) • Verve enabled the “Metro News” Widget for preload in N97 Mini - Europe • Nokia and Metro in 6 countries are working together to guarantee maximum visibility in a joint campaign Metro - mobile channel reaching additional thousands of Nokia consumers; Locally relevant content to all Metro readers - additional activities drive retention All Nokia and Metro properties used for a winning cross-marketing mix 21 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Future (ex.) - Consumer Touchpoints, Events: Roskilde Festival “Survival Kit” Midomi: Hum or sing that song & get it in NMS MusicAic: Create your own ringtones with a few clicks My Festival app: Find friends, check schedule & facilities etc Touch Piano: Create your own ringtones with a few clicks Tune Wiki: Get real time lyrics and sing along the song Mosh-it: Sync your Nokia with iTunes Clic2C: coupons and Easter eggs in poster watermarks … Also available to other Nokias in Ovi Store! 22 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • Nokia will support the entire development ecosystem, with a unified, seamless offer OPERATORS Sell devices to Nokia devices Ovi Store consumers deliver essential connects solutions to the developers with consumer consumers Successful Successful ecosystem ecosystem Cross-platform Ovi API adds benefitsall benefits all parties environments people and parties reduce costs and places features CONSUMERS speed to your apps, Buy devices and innovation easily download or purchase applications 23 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
    • MERCI! 24 © 2008 Nokia 24 © 2006 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials