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Breakfast On the Farm- Faith Cullens

by DAIReXNET

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DAIReXNET at DAIReXNET This material was presented as part of DAIReXNET’s 'Public Perception of Dairy Farms' webinar on October 12, 2010. All of our recorded webinars are available at: http://www.extension.org/pages/15830/archived-dairy-cattle-webinars. 2 years ago
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I am Faith Cullens, a dairy educator with MSU Extension. In 2009, I spearheaded a project we called Breakfast on the Farm.This came about after discussing my new role at MSU with several dairy producers. The producers shared with me their desire to communicate with the general public. I had recently moved to Michigan from Wisconsin where they have ‘dairy breakfasts’ in June as a way to show off their farm.
The goals that we came up with for BOTF were:To educate the general public about modern farmingTo educate legislators about farmingEngage the farm community in the event – not just dairy farmersAnd to teach producers how to talk to the public
The first event we had was located at Dutch Meadows Dairy in Fowler, MI – near Lansing. The event was really popular and we had 1250 breakfasts served.In 2010 there were/are 4 BOTF- Clinton Co (Lansing) we had about 2500 visitors, Washtenaw Co (Ann Arbor) again 2500 visitors, Isabella Co 1300 visitors (beef/cash crop farm near Mt Pleasant) and there is one this weekend in N MI’s Alpena Co
Although each event is unique to the farm and area, in general we have all followed a similar pattern:The breakfast and tour is free, although a ticket is required. This helps us to prepare for the crowd. We have gotten pretty consistent 50-60% return on tickets. We have asked ticket vendors to keep tickets behind the counter to keep people from grabbing large stacks and throwing off counts. The most popular ticket venues have been family oriented places: library, ice cream shops, pizza shops, grocery stores. Each BOTF thus far has chosen to have a self guided tour so that people can go at their own pace.At the end of the event we have surveyed people to get demographic information and also to see what their attitudes towards farming are, what they learned and what they enjoyed most. We have not got all the data compiled yet, but it is obvious that calves, wagon rides, equipment and milking parlor are the top favorites.
We really strive to make each event educational, not just a visit for free food and to see the cute calves!Here are some examples
A lot of work goes in to these

Breakfast On the Farm- Faith Cullens Presentation Transcript

Faith Cullens, MSU Extension, Dairy Educator
cullensf@msu.edu 989-224-5249
Nancy Thelen, MSU Extension, Ag Literacy Educator
thelenn@msu.edu 734-222-3825
www.BreakfastOnTheFarm.com
Goals
Educate the public about modern farming
Educate legislators about farming
Engage the community in the event
Teach other farmers how to talk to the public
Events / Visitors
2009
Clinton County 1250
2010
Clinton County 2500
Washtenaw County 2500
Isabella County 1300
Alpena County ?
- October 16, 2010
General Information
Tickets required
Free
9 am – 1 pm
Self guided tour
Crowd favorites:
Calves
Wagon rides
Equipment
Milking parlor
Educational Display
Planning Committee
Educational signage
Kitchen
Michigan Farm Showcase
Donations
Volunteers
Parking
Tickets
Marketing *hired out for state-wide consistency
Biosecurity
Visitor policy
Asked if they had been out of country
Sign in
Issued booties
VISITOR POLICY
Please follow each of the following steps:
- Before proceeding, sign one of our visitor logs
- Wear the provided plastic boots while visiting the cow and calf barns
- Follow the tour route and enter facilities at designated points*
- Use hand sanitizer after touring the barns or touching animals
- Dispose of plastic boots in the garbage
If you have been outside the United States within the past 7 days, please ask a volunteer for Mr. Jerry May before proceeding.
The health and welfare of the Jandernoa’s dairy cows, and the safety of the product they produce, is of highest priority to us. To help protect the cows, their milk, and you, we have developed the above visitor policy.
* If you would like to see an area not on the tour, please ask a volunteer for assistance
Thank you for your cooperation to make this day fun and successful
Statewide Efforts
Marketing
Tickets, Flyers, Posters, T-shirts, Press releases, Social Media, Website
Educational Signs
Supplies
Trailer to haul/store, griddles, sign boards, coolers, and other misc. equipment
Statewide Coordinator
Nancy ThelenMSU Extension, Ag Literacy Educator
thelenn@msu.edu 734-222-3825

Breakfast On the Farm- Faith Cullens

by DAIReXNET

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Breakfast On the Farm- Faith Cullens Presentation Transcript