Daden Limited

Virtual Worlds 101

   David Burden
   Daden Limited




                     © 2010 www.daden.co.uk
Virtual Worlds 101
                                © 2010 www.daden.co.uk




   What is a Virtual World
   Uses of Virt...
What is a Virtual World?
                                    © 2010 www.daden.co.uk


“A computer generated 3D multi-
medi...
What is a Virtual World?
                                       © 2010 www.daden.co.uk


“A 3D development platform...”

“...
Real vs Virtual
                                                          © 2010 www.daden.co.uk




                     ...
The Synthetic Environment Space
                                                                                © 2010 www...
One Platform – Many Worlds
                                                             © 2010 www.daden.co.uk




 Vastpa...
Uses of Virtual Worlds
                         © 2010 www.daden.co.uk
Uses of Virtual Worlds
                                            © 2010 www.daden.co.uk


   C2C
     – Socialising and...
Uses of Virtual Worlds - B2B/B2E
                                                                                         ...
Training, Learning & Education
                                                                                           ...
Built Environment Design
                                                                                       © 2010 www...
Data Visualisation
                                                                                           © 2010 www.d...
Remote Meetings
                                                                                           © 2010 www.dade...
Remote Conferencing
                                                                                      © 2010 www.daden...
Enterprise Virtual Worlds
                            © 2010 www.daden.co.uk
Second Life
                                                                       © 2010 www.daden.co.uk


   Linden Lab...
OpenSim
                                                                          © 2010 www.daden.co.uk


   Open-Source...
Vastpark
                               © 2010 www.daden.co.uk


   Linden Lab Inc
   25m+ registered accounts
   Can b...
Other Worlds
                                                © 2010 www.daden.co.uk

   Virtual Worlds
           Active...
The Future
                                                       © 2010 www.daden.co.uk




    Better resolution/perfor...
Spatial/Social Applications
                                                                         © 2010 www.daden.co.u...
Single Platform
                                                                © 2010 www.daden.co.uk




  Single Virtua...
The Future
                                                       © 2010 www.daden.co.uk




    Better resolution/perfor...
Questions
            © 2010 www.daden.co.uk
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Virtual Worlds 101

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Daden Emerging Technology Seminar - Daden Limited is a Virtual Worlds and artificial intelligence solution provider.
Our focus is on using virtual worlds, and virtual personalities to deliver more efficient and effective enterprise systems, saving our clients money, time and carbon, and delivering better understanding and collaboration.

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Virtual Worlds 101

  1. 1. Daden Limited Virtual Worlds 101 David Burden Daden Limited © 2010 www.daden.co.uk
  2. 2. Virtual Worlds 101 © 2010 www.daden.co.uk  What is a Virtual World  Uses of Virtual Worlds  Enterprise Virtual Worlds  The Future
  3. 3. What is a Virtual World? © 2010 www.daden.co.uk “A computer generated 3D multi- media environment...” “inhabited by (mostly human controlled) avatars...” “who can meet and chat, interact and learn, buy and sell, work and play,” “who can build, make, change and influence the world” “and who set their own goals.”
  4. 4. What is a Virtual World? © 2010 www.daden.co.uk “A 3D development platform...” “accessible by employees, partners and customers from across the world...” “who can meet, collaborate, plan, visualise, train and learn,” “on a single system, reducing development, training and support costs” “in order to create a more efficient and effective organisation”
  5. 5. Real vs Virtual © 2010 www.daden.co.uk Virtual Bits Negroponte's Worlds Atoms “UnReal”/Fictional Real “Realms”
  6. 6. The Synthetic Environment Space © 2010 www.daden.co.uk 3D Chat Mass True Virtual Worlds MARKET Teen Game & Worlds Media Worlds Niche Kids Community/ / Worlds & Games Corporate Virtual Worlds Private Simulation & Serious Corporate Intraworlds Games Closed/MMO OPENESS Open/VW
  7. 7. One Platform – Many Worlds © 2010 www.daden.co.uk Vastpark as 2D user interface Vastpark as avatar-less game Vastpark as simulation/FPS Vastpark as virtual world
  8. 8. Uses of Virtual Worlds © 2010 www.daden.co.uk
  9. 9. Uses of Virtual Worlds © 2010 www.daden.co.uk  C2C – Socialising and Meeting – Entertainment – Making, Selling and Buying – Role-Playing – Fund Raising  B2C – Marketing / Brand-building – Selling/Customer Service – Market research – Personal Services (eg Counselling, Language Training
  10. 10. Uses of Virtual Worlds - B2B/B2E © 2010 www.daden.co.uk  Education & Training  Built Environment Visualisation  Collaboration & Data Visualisation  Virtual Meetings  Virtual Conferences http://www.thinkbalm.com/wp-content/uploads/2009/05/thinkbalm-immersive-internet-business-value-study-final-5-26-092.pdf
  11. 11. Training, Learning & Education © 2010 www.daden.co.uk  What: – Task based, Exploratory and Social learning – Synchronous and Asynchronous – Solo and Group  Advantages: – Remote access – Deeper understanding through immersion Daden paramedic simulation for St George's Hospital – Better learning though repetition – Better recall through context cues – Different group dynamics – “Not possible/feasible/cost-effect in real-life”  Who: – BP, US Military, Most UK and many US Universities, IBM, Cigna MyBase/MiLands - US Forces Outreach and Training Area in SL
  12. 12. Built Environment Design © 2010 www.daden.co.uk  What: – Visualise large areas or specific buildings, inside and out – Explore the social dimension of the building – Try out layouts and technology – Consult using in-world social-media tools  Advantages: Annotated Spaces in Millennium Point – Long persistency (c.f. Planning for Real) – Immersion and context – remember discussions based on speaker location – Simulate disabilities – Use model for meetings during the project, and for live use afterwards  Who: – Library of Birmingham, Bavarian State Library, Barclays Bank Datascape showing Birmingham City centre in 3D
  13. 13. Data Visualisation © 2010 www.daden.co.uk  What: – Represent physical (or virtual) world data – Use literal, abstract or metaphoric approaches – Real-time or historic data  Advantages: – Long persistency and low cost “news rooms” Green Phosphor genetics data visualisation – Better understanding – walk inside the data – Better recall – remember discussions based on participant location and immersive experience – Instant virtual meeting space  Who: – NOAA, NASA, US Military, MOD, Educators Plotting aircraft arriving at LAX in real-time
  14. 14. Remote Meetings © 2010 www.daden.co.uk  What: – Small group meetings, all participating – Location appropriate to meeting – In-world access to Powerpoint, brainstorming tools, shared documents and spreadsheets, data visualisations – Voice and text comms (and even video feeds) Diageo's implementation of RRR's Immersive Workspaces  Advantages: – Cost/time/carbon – Feel part of same meeting – Better recall – remember discussions based on participant location and immersive experience – Different group dynamic  Who: Transatlantic “on-site” project meeting – Diageo, Intel, BP
  15. 15. Remote Conferencing © 2010 www.daden.co.uk  What: – Large group meetings, key speakers – Stand-alone or parrallel to RL event – Use Powerpoint etc – Voice and text comms (and even video feeds), in-built back-channel  Advantages: Unilever Company Conferencing – Cost/time/carbon (IBM estimated $320,000 ROI, 20% of RL costs) – Often better networking due to ease of contact/profile exchange – Greater audience participation  Who: – Unilever, IBM, IEEE 24 hour global Virtual Worlds Conference - 2010
  16. 16. Enterprise Virtual Worlds © 2010 www.daden.co.uk
  17. 17. Second Life © 2010 www.daden.co.uk  Linden Lab Inc  25m+ registered accounts  Can build in-world  In-built voice  In-built web access Southampton Solent University  Shared hosting  Private islands  Age 16+ (controlled 13+ access)  256m x 256m ground model  3D model imports in beta Birmingham City University in Millennium Point
  18. 18. OpenSim © 2010 www.daden.co.uk  Open-Source  12+ public worlds  Can build in-world  3rd party voice  Web access coming Chatterdale DigiSchool Language School in Virtyou  Shared or private hosting  256m x 256m ground model (but “free”)  3D model imports in late beta  Can “buy” and load whole sims Virtual Mars on a stand-alone laptop install of OpenSim
  19. 19. Vastpark © 2010 www.daden.co.uk  Linden Lab Inc  25m+ registered accounts  Can build in-world  In-built voice  In-built web access  Shared hosting  Private islands  Age 16+ (controlled 13+ access)  256m x 256m ground model  3D model imports in beta
  20. 20. Other Worlds © 2010 www.daden.co.uk  Virtual Worlds  Active Worlds  SAIC's Olive  Teleplace Google Earth 3D  Twinity  Web.Alive  Open Wonderland Twinity  Protosphere  Other  Unity  Google Earth Active Worlds
  21. 21. The Future © 2010 www.daden.co.uk  Better resolution/performance/concurrency/accuracy  A Common Standard – Linking worlds – Private worlds  Multiple Access – Mobile – Web  A single platform for 3D spatial/social content
  22. 22. Spatial/Social Applications © 2010 www.daden.co.uk Game/ Simulation/ Virtual World Platform A Platform B Platform C Platform D Platform E Platform F,G etc Data Remote Building Collabor- Training Viz Meetings/ Design ation /Intel Confs
  23. 23. Single Platform © 2010 www.daden.co.uk Single Virtual World Data Remote Building Collabor- Training Viz Meetings/ Design ation /Intel Confs
  24. 24. The Future © 2010 www.daden.co.uk  Better resolution/performance/concurrency/accuracy  A Common Standard – Linking worlds – Private worlds  Multiple Access – Mobile – Web  A single platform for 3D spatial/social content
  25. 25. Questions © 2010 www.daden.co.uk

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