Social Media Tools

Business Networking
      Online

  Soulla Stylianou

  27 October 2009


                      © 2009...
Who Are We?
                                             © 2009 www.daden.co.uk


 Full
     service virtual worlds & vir...
Who do we work for?
                      © 2009 www.daden.co.uk
Definition - Wikipedia
                                            © 2009 www.daden.co.uk


 “A social network service fo...
What others say – social media
                                                         © 2009 www.daden.co.uk




       ...
Top ten 2006 & 2009
                                                                                         © 2009 www.da...
Compete.com
                                                                     © 2009 www.daden.co.uk




        http:/...
The big picture
                                                             © 2009 www.daden.co.uk




                  ...
Number crunching
                                                                                         © 2009 www.daden...
LinkedIN
                                        © 2009 www.daden.co.uk




    Created private profile
    Just created...
Facebook
                                   © 2009 www.daden.co.uk




    Private profile
    Use it for events/interes...
Ecademy
                                     © 2009 www.daden.co.uk




    Business to Business
    Email, groups etc
 ...
Blogging
                                        © 2009 www.daden.co.uk




    Very popular
    Website = information
 ...
Twitter
                                              © 2009 www.daden.co.uk




    Popular
    140 characters - “mini ...
Uses for twitter
                                          © 2009 www.daden.co.uk




    Point people to website/blog/ev...
Posting a twitter question
                                            © 2009 www.daden.co.uk




    “Socialmedia for se...
@JiMage
                                                © 2009 www.daden.co.uk


    Im an arch student and Twiter has al...
@NivenArchitects
                                              © 2009 www.daden.co.uk




   We use facebook & twitter, b...
@others
                                              © 2009 www.daden.co.uk




    @steve_nicholls - twitter is fave co...
@lornaparsons
                                                     © 2009 www.daden.co.uk




    Corporate website – glo...
#media140
                                   © 2009 www.daden.co.uk




               Social media
                no1
 ...
#media140
                                     © 2009 www.daden.co.uk




                “We created lots
              ...
In the news
                                                     © 2009 www.daden.co.uk




http://www.ashdowngroup.com/ne...
Ten points
                                              © 2009 www.daden.co.uk

    Experiment with different social med...
Web: www.daden.co.uk

Email: soulla.stylianou@daden.co.uk
YouTube: www.youtube.com/dadenmedia
Twitter: SoullaStylianou
Sec...
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Social Media Tools - Business Networking Online

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Who by: Soulla Stylianou, Client Director, Daden Ltd
Date: 27th October 2009
Where: Serious Games Institute
Description: Introduction to social media tools and how they're being used by Serious Business

Published in: Technology, Business
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Social Media Tools - Business Networking Online

  1. 1. Social Media Tools Business Networking Online Soulla Stylianou 27 October 2009 © 2009 www.daden.co.uk
  2. 2. Who Are We? © 2009 www.daden.co.uk  Full service virtual worlds & virtual character consultancy  In virtual worlds & characters since late 1990s, and Second Life since 2004  World-class expertise and innovation in integration, AI and virtual worlds  SL Gold Solution Supplier  Member, Serious Games Institute  Based in Birmingham UK, and Second Life
  3. 3. Who do we work for? © 2009 www.daden.co.uk
  4. 4. Definition - Wikipedia © 2009 www.daden.co.uk  “A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others...  Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.  Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.”
  5. 5. What others say – social media © 2009 www.daden.co.uk  Paparazzi for the masses  Modern grapevine  Includes web 2.0 technologies  Includes face to face  Not governed by physical space  Uses the power of the crowd http://ash10.com/2009/02/help-me-define-social-media/
  6. 6. Top ten 2006 & 2009 © 2009 www.daden.co.uk http://www.netimperative.com/news/2006/05/04/social & http://www.netimperative.com/news/2009/september/top- social-networking-sites-uk
  7. 7. Compete.com © 2009 www.daden.co.uk http://en-us.nielsen.com/main/news/news_releases/2009/june/time_on_facebook& http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/
  8. 8. The big picture © 2009 www.daden.co.uk http://webmove.org/2008/09/conversation-is-art-of-listening.html
  9. 9. Number crunching © 2009 www.daden.co.uk LinkedIn Facebook Twitter Ning Plaxo Hi5 Ecademy Myspace Netparty Xing 50m+ 300m+ 44.5m 36m 15m 80m 450,000+ 263m? 100,000+ 8m+  No correct answer  Who's your target audience  What's right for you  Experiment  It takes time  Bigger doesn't mean better http://en.wikipedia.org/wiki/List_of_social_networking_websites Stats in bold are direct from org. website
  10. 10. LinkedIN © 2009 www.daden.co.uk  Created private profile  Just created Daden group profile  Not upgraded to professional  Good for networking  Join/create groups  Post events, slides etc  Participate in discussions  Add discussions  Email
  11. 11. Facebook © 2009 www.daden.co.uk  Private profile  Use it for events/interests  Create/Join groups  Email  Use twitter to update page  No plans to date for Daden
  12. 12. Ecademy © 2009 www.daden.co.uk  Business to Business  Email, groups etc  Post events  You either love it or hate it  Not really using it  For SME's?
  13. 13. Blogging © 2009 www.daden.co.uk  Very popular  Website = information  Blogsite = opinion  Choose tool that's right for you  Daden's MD David Burden blogs
  14. 14. Twitter © 2009 www.daden.co.uk  Popular  140 characters - “mini blog”  Used by individuals  Used by organisations  Powerful search tool  Set up searches using tools such as tweetbeep  Monitor urls in tweets (e.g. tr.im)  Daden gained customers, raised profile
  15. 15. Uses for twitter © 2009 www.daden.co.uk  Point people to website/blog/event  Gather support  Ask for help  Complain  Feedback  Answers  Customers
  16. 16. Posting a twitter question © 2009 www.daden.co.uk  “Socialmedia for serious business. My question to you is which tools do you use,why,how successful what's ur favourite? Which one works for u?”
  17. 17. @JiMage © 2009 www.daden.co.uk  Im an arch student and Twiter has allwed me 2 establish a 3d design firm now wrking on projects in saudi, Auz and the uk  i'v won three very large contracts direct from twitter none in the uk!  i tried facebook but not found it as succesfull but twitter (tweet deck) tripled the amount of people visiting my site!
  18. 18. @NivenArchitects © 2009 www.daden.co.uk  We use facebook & twitter, both r successful for increasing the company profile, twitter has generated some inquiries ....  ...but no concrete projects as yet, both have resulted in a doubling of our website traffic.
  19. 19. @others © 2009 www.daden.co.uk  @steve_nicholls - twitter is fave cos it's more instant. LinkedIn feels more grown-up and pro. FB is a good way to reach many contacts  hemminac @SoullaStylianou I'll be using them all...because people trust people they know more than any other form of advertising http://bit.ly/Q30up  cybrum @SoullaStylianou Not sure they count as socmed tools but old-fashioned eMail is business no.1. Skype too for cutting costs.
  20. 20. @lornaparsons © 2009 www.daden.co.uk  Corporate website – glossy brochure  Practice blog - (http://bryantpriestnewman.wordpress.com)  Twitter - supports the blog – informal  LinkedIn – not had any business leads  Trying to decide on an intranet – Basecamp vs Woobius
  21. 21. #media140 © 2009 www.daden.co.uk  Social media no1 requirement  Everything we do has a social media element http://www.rubberrepublic.com/blog/200 9/10/twitter-is-like-word-of-mouth-on- crack-the-peperami-animal-and-other- tales-from-media140/
  22. 22. #media140 © 2009 www.daden.co.uk  “We created lots of different points for consumers to discover us through” http://www.computerweekly.com/blogs/edito rs-blog/2009/10/using-social-media-to- market-y.html
  23. 23. In the news © 2009 www.daden.co.uk http://www.ashdowngroup.com/news/social- networking-sites-cost-the-uk-pounds1-38bn-a-year-- news-19427116
  24. 24. Ten points © 2009 www.daden.co.uk  Experiment with different social media tools  Choose what suits organisation & you  Make time for it  Bigger doesn't mean better  Should complement other marketing activities  No wrong answer  No right tool  Keep it up to date  Keep it simple  Ask questions – community will help
  25. 25. Web: www.daden.co.uk Email: soulla.stylianou@daden.co.uk YouTube: www.youtube.com/dadenmedia Twitter: SoullaStylianou Second Life: ImmortalitySou Ballinger Second Life sim: Daden Prime © 2009 www.daden.co.uk
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