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486J Pulse Energy/AMS presentation
 

486J Pulse Energy/AMS presentation

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Group project for the Sauder Design Studio (COMM 486J) at the University of British Columbia.

Group project for the Sauder Design Studio (COMM 486J) at the University of British Columbia.

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    486J Pulse Energy/AMS presentation 486J Pulse Energy/AMS presentation Presentation Transcript

    • energy
    • Wants to make smarter Not in the energy saving energy choices, lacks frame of mind when in the information. SUB, not his job.
    • Psychological Situational Social Marketing Mix
    • How do we makeenergy tobuilding occupants?
    • Pendulum Sandwiches Pizza Soup French FriesSalad Coffee Wings Deep Fried Steak
    • Retail Food Retail Food PendulumPendulum Bernoulli’s Pie R Squared Subway
    • SUB Retail Food Heating/CoolingOffices Study Space Catering
    • !
    • Preserve choice Relevant Intuitive InformCompatible Empower Selectively placed