“ do you know that ‘who’ has the exact same letters as the word ‘how’?” - Christian Leathley
Making Connections, “That Sounds Complicated!”
Now we have SOCIAL MEDIA to come and save the day!
“ Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.” -Charles Mingus
A great way to make connections
But make sure you:
Keep things simple
Add visuals and/or media
Try and think about your audience and make it interesting for them
Keep it relevant
Most people have no idea why there is a giant dresser randomly in a North Carolina city.
As goes with your blog and social media, if you want to connect with your audience, make sure you keep on theme.
The next level: Optimization
Forming a theme is great for your blog or social media. However, there are things you can do to optimize your blog, to increase the amount of connections that you will make.
Find Keywords to use, that summarize the theme of your blog or post
You can take these keywords and tag them as “meta tags” to help search engines to find you more easily, so that people doing searches can find you more easily.
The more people that find you, the more chances to connect.
Use these keywords in your blog content, titles, and meta tags to optimize your blog for search engines.
The next level:
After you have learned how to optimize your blog, you can use these techniques to garner even more hits by using Google AdWords.
Using your keywords and metatags, you can create a Google AdWords advertisement, so that when users search for the keywords chosen by you, your social media page will show up with a breif advertisement
Advertising with AdWords allows you to optimize spending by paying for your ad to only be seen by those who are most likely interested.
Whoa this is getting too complicated!!! Lets go back to something a little more simple.
Facebook & Linkedin
Add friends, make connections
You can also connect in real life
Presentation Zen teaches presentation skills to help you connect with your audience, and get your message across