Soc a ed a ge g started
Social media – getting s a ed

       Wendy Tarr – Digital Media Marketing Manager
               ...
Welcome
 Wendy Tarr
 Digital Media Marketing Manager
            y_ @
 Email: wendy_tarr@uk.ibm.com
 Mobile: 07841-344-882...
Agenda

  • S i l media f events
    Social     di for     t
     –Internal
     –External
     –Bloggers
      Bloggers
 ...
Information On Demand EMEA
Community- Internal
• W b it Explains how & which
  Website:
  Social Media tools IOD is active...
Information On Demand EMEA
Community- External
                                                  LinkedIn Group
          ...
Bloggers
Livestreaming
Social media for sales leads
Is your business ready for social media?
 • G t to know your audience…online
   Get t k            di       li


 • Partic...
THANK YOU!
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Social media workshop: part one - Wendy Tarr, Digital Media Marketing Manager, Demand Programmes (SWG) at IBM

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With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:

Wendy takes us through her top tips on how to get started with social media.

www.demandgenerationsummit.com

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Transcript of "Social media workshop: part one - Wendy Tarr, Digital Media Marketing Manager, Demand Programmes (SWG) at IBM "

  1. 1. Soc a ed a ge g started Social media – getting s a ed Wendy Tarr – Digital Media Marketing Manager - 15 April 2010
  2. 2. Welcome Wendy Tarr Digital Media Marketing Manager y_ @ Email: wendy_tarr@uk.ibm.com Mobile: 07841-344-882 Twitter: @wendytarr LinkedIn: http://www.linkedin.com/in/wendytarr Blog: http://wendytarr.wordpress.com/
  3. 3. Agenda • S i l media f events Social di for t –Internal –External –Bloggers Bloggers –Livestreaming • Social media for sales leads • Is your business ready for social media • Questions
  4. 4. Information On Demand EMEA Community- Internal • W b it Explains how & which Website: Social Media tools IOD is active on. Information of Twitter, LinkedIn, Facebook, Facebook YouTube and Blogs Blogs. Coordinator details for questions as well • WIKI Up date with the latest WIKI: information relevant to the Business Partner World Community C it • Community: Information Management Social Media council council, closerest community with up to date information of the event
  5. 5. Information On Demand EMEA Community- External LinkedIn Group IN Event Page Twitter: #IOD2010 Facebook: Fan page FB: Event page YouTube Channel
  6. 6. Bloggers
  7. 7. Livestreaming
  8. 8. Social media for sales leads
  9. 9. Is your business ready for social media? • G t to know your audience…online Get t k di li • Participate in the Social web – Facebook, LinkedIn, MySpace, Twitter, Blogs, Delicious, Digg, Youtube, Flickr, (where are your customers, friends, family, etc?) • Map requirements to relationship lifecycle objectives • Focus on quick wins • Just because you “can” doesn’t mean you “should”
  10. 10. THANK YOU!
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