Your SlideShare is downloading. ×
Internetmarketing 100505091157-phpapp02
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Internetmarketing 100505091157-phpapp02

782
views

Published on

Published in: Business, Technology

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
782
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
57
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Internet MarketingMilkoLorinkovIvayloDimovHristo Georgiev
  • 2. DefinitioneMarketing is the process of marketing abrand using the Internet. It includes bothdirect response marketing and indirectmarketing elements and uses a range oftechnologies to help connect businesses totheir customers.
  • 3. With other words…“…identifying, understanding, collaborativelycreating, and meeting a segment of humanand social needs, wants, desires, wishesdigitally.”
  • 4. Internet Marketing TrendsBulgaria EuropeHouseholds with Internet 30% 65%Online Shopping 5% 40%
  • 5. Internet Marketing Trends
  • 6. Internet Marketing Trends
  • 7. Outbound Marketing
  • 8. Inbound MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  • 9. Rethinking the Marketing• Telemarketing• Outdoor• Direct marketing• E-mail campaigns• Print Ads• TV/radio Ads• SEO/SEM• Blogs• Social Networks• RSS• Free books• Social PRInterruption Based Permission Based
  • 10. Benefits of eMarketing• businesses now have a truly global reach• range of products and services• two-way communication channel• provide an immediate impact• greater buying power• access to the niche markets• relatively inexpensive• measurable
  • 11. Website DevelopmentE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  • 12. Website development• Lead Generator web site - promotional website for branding, informational• E – commerce web site – help customerselect the brand even if he will not buy itfrom store• Information architecture web site
  • 13. Now WHAT?WOW, we have a site!
  • 14. SEME-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  • 15. What is SEO and SEM
  • 16. 25% of SEO = onsiteTitleURLText and linksMETADescription
  • 17. 75% of SEO = link building• The popularity of the pages that link to youinfluences your popularity• Collect quality links from good authoritywebsites• Link> banner• Choose the rights text of the link
  • 18. Online Display Ad & Rich MediaAdvertisingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  • 19. Display Ads
  • 20. Display Ad & Rich Media• Placement of text ad links, banners,expandable banners, rich media, video ads• Various targeting options – contextual,behavioral, geographical• Extensive reach through vertical web portals,ad networks, ad exchanges and CPA networks• Generates targeted sales, leads, builds brandawareness
  • 21. Display Ad Price Models• CPM – cost per thousand (Mile)– Fixed price per 1000 views– Hard to monitor and verify• PPC – pay per click– Fixe price every time s.b. clicks on the link– Google Words• PPA– You pay per specific action
  • 22. E-Mail MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  • 23. E-Mail Marketing• No not a spam!• Highly targeted• Cost effective• Customizable
  • 24. E-Mail MarketingStep by Step• List building and Management• Design• Newsletter Components• Deployment• Tracking and Reporting
  • 25. Affiliate MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  • 26. Affiliate Marketing
  • 27. Affiliate Examples
  • 28. Social MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  • 29. Social Media Phenomenon• Huge amount of users• Based on permission not on interruption• Contagious• FREEEE!
  • 30. Social Media in Plain English
  • 31. Cross channel marketingintegration• Mix the channels• Don’t fix the budget for one channel• Channels are blurred – tv on mobile• 67% of the brands run cross-channelmarketing campaigns
  • 32. The Most Common Mistakes ofeMarketing???
  • 33. Resources• http://www.slideshare.net/kameran/principles-of-internet-marketing• http://www.slideshare.net/AdvancedMediaProductions/email-social-media-and-search-in-the-overall-marketing-mix-presentation• http://video.google.com/videoplay?docid=-6536094581177302180&ei=UXciS6euJZvE2wLcw-nlAw&q=Planning+and+Integrating+a+Targeted+Internet+Marketing+Campaign&hl=en&client=firefox-a#• http://www.slideshare.net/HubSpot/seo-101-search-engine-optimization-basics-hubspot• http://www.quirk.biz/resources/home• “Новите правила на маркетинг и PR” – Скот, РОИ Комюникейшънс