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Internet MarketingMilkoLorinkovIvayloDimovHristo Georgiev
DefinitioneMarketing is the process of marketing abrand using the Internet. It includes bothdirect response marketing and ...
With other words…“…identifying, understanding, collaborativelycreating, and meeting a segment of humanand social needs, wa...
Internet Marketing TrendsBulgaria EuropeHouseholds with Internet 30% 65%Online Shopping 5% 40%
Internet Marketing Trends
Internet Marketing Trends
Outbound Marketing
Inbound MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvert...
Rethinking the Marketing• Telemarketing• Outdoor• Direct marketing• E-mail campaigns• Print Ads• TV/radio Ads• SEO/SEM• Bl...
Benefits of eMarketing• businesses now have a truly global reach• range of products and services• two-way communication ch...
Website DevelopmentE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdve...
Website development• Lead Generator web site - promotional website for branding, informational• E – commerce web site – he...
Now WHAT?WOW, we have a site!
SEME-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEng...
What is SEO and SEM
25% of SEO = onsiteTitleURLText and linksMETADescription
75% of SEO = link building• The popularity of the pages that link to youinfluences your popularity• Collect quality links ...
Online Display Ad & Rich MediaAdvertisingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDis...
Display Ads
Display Ad & Rich Media• Placement of text ad links, banners,expandable banners, rich media, video ads• Various targeting ...
Display Ad Price Models• CPM – cost per thousand (Mile)– Fixed price per 1000 views– Hard to monitor and verify• PPC – pay...
E-Mail MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdverti...
E-Mail Marketing• No not a spam!• Highly targeted• Cost effective• Customizable
E-Mail MarketingStep by Step• List building and Management• Design• Newsletter Components• Deployment• Tracking and Report...
Affiliate MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdve...
Affiliate Marketing
Affiliate Examples
Social MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdverti...
Social Media Phenomenon• Huge amount of users• Based on permission not on interruption• Contagious• FREEEE!
Social Media in Plain English
Cross channel marketingintegration• Mix the channels• Don’t fix the budget for one channel• Channels are blurred – tv on m...
The Most Common Mistakes ofeMarketing???
Resources• http://www.slideshare.net/kameran/principles-of-internet-marketing• http://www.slideshare.net/AdvancedMediaProd...
Internetmarketing 100505091157-phpapp02
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Transcript of "Internetmarketing 100505091157-phpapp02"

  1. 1. Internet MarketingMilkoLorinkovIvayloDimovHristo Georgiev
  2. 2. DefinitioneMarketing is the process of marketing abrand using the Internet. It includes bothdirect response marketing and indirectmarketing elements and uses a range oftechnologies to help connect businesses totheir customers.
  3. 3. With other words…“…identifying, understanding, collaborativelycreating, and meeting a segment of humanand social needs, wants, desires, wishesdigitally.”
  4. 4. Internet Marketing TrendsBulgaria EuropeHouseholds with Internet 30% 65%Online Shopping 5% 40%
  5. 5. Internet Marketing Trends
  6. 6. Internet Marketing Trends
  7. 7. Outbound Marketing
  8. 8. Inbound MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  9. 9. Rethinking the Marketing• Telemarketing• Outdoor• Direct marketing• E-mail campaigns• Print Ads• TV/radio Ads• SEO/SEM• Blogs• Social Networks• RSS• Free books• Social PRInterruption Based Permission Based
  10. 10. Benefits of eMarketing• businesses now have a truly global reach• range of products and services• two-way communication channel• provide an immediate impact• greater buying power• access to the niche markets• relatively inexpensive• measurable
  11. 11. Website DevelopmentE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  12. 12. Website development• Lead Generator web site - promotional website for branding, informational• E – commerce web site – help customerselect the brand even if he will not buy itfrom store• Information architecture web site
  13. 13. Now WHAT?WOW, we have a site!
  14. 14. SEME-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  15. 15. What is SEO and SEM
  16. 16. 25% of SEO = onsiteTitleURLText and linksMETADescription
  17. 17. 75% of SEO = link building• The popularity of the pages that link to youinfluences your popularity• Collect quality links from good authoritywebsites• Link> banner• Choose the rights text of the link
  18. 18. Online Display Ad & Rich MediaAdvertisingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  19. 19. Display Ads
  20. 20. Display Ad & Rich Media• Placement of text ad links, banners,expandable banners, rich media, video ads• Various targeting options – contextual,behavioral, geographical• Extensive reach through vertical web portals,ad networks, ad exchanges and CPA networks• Generates targeted sales, leads, builds brandawareness
  21. 21. Display Ad Price Models• CPM – cost per thousand (Mile)– Fixed price per 1000 views– Hard to monitor and verify• PPC – pay per click– Fixe price every time s.b. clicks on the link– Google Words• PPA– You pay per specific action
  22. 22. E-Mail MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  23. 23. E-Mail Marketing• No not a spam!• Highly targeted• Cost effective• Customizable
  24. 24. E-Mail MarketingStep by Step• List building and Management• Design• Newsletter Components• Deployment• Tracking and Reporting
  25. 25. Affiliate MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  26. 26. Affiliate Marketing
  27. 27. Affiliate Examples
  28. 28. Social MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
  29. 29. Social Media Phenomenon• Huge amount of users• Based on permission not on interruption• Contagious• FREEEE!
  30. 30. Social Media in Plain English
  31. 31. Cross channel marketingintegration• Mix the channels• Don’t fix the budget for one channel• Channels are blurred – tv on mobile• 67% of the brands run cross-channelmarketing campaigns
  32. 32. The Most Common Mistakes ofeMarketing???
  33. 33. Resources• http://www.slideshare.net/kameran/principles-of-internet-marketing• http://www.slideshare.net/AdvancedMediaProductions/email-social-media-and-search-in-the-overall-marketing-mix-presentation• http://video.google.com/videoplay?docid=-6536094581177302180&ei=UXciS6euJZvE2wLcw-nlAw&q=Planning+and+Integrating+a+Targeted+Internet+Marketing+Campaign&hl=en&client=firefox-a#• http://www.slideshare.net/HubSpot/seo-101-search-engine-optimization-basics-hubspot• http://www.quirk.biz/resources/home• “Новите правила на маркетинг и PR” – Скот, РОИ Комюникейшънс
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