Transcript of "Internetmarketing 100505091157-phpapp02"
Internet MarketingMilkoLorinkovIvayloDimovHristo Georgiev
DefinitioneMarketing is the process of marketing abrand using the Internet. It includes bothdirect response marketing and indirectmarketing elements and uses a range oftechnologies to help connect businesses totheir customers.
With other words…“…identifying, understanding, collaborativelycreating, and meeting a segment of humanand social needs, wants, desires, wishesdigitally.”
Internet Marketing TrendsBulgaria EuropeHouseholds with Internet 30% 65%Online Shopping 5% 40%
Rethinking the Marketing• Telemarketing• Outdoor• Direct marketing• E-mail campaigns• Print Ads• TV/radio Ads• SEO/SEM• Blogs• Social Networks• RSS• Free books• Social PRInterruption Based Permission Based
Benefits of eMarketing• businesses now have a truly global reach• range of products and services• two-way communication channel• provide an immediate impact• greater buying power• access to the niche markets• relatively inexpensive• measurable
Website development• Lead Generator web site - promotional website for branding, informational• E – commerce web site – help customerselect the brand even if he will not buy itfrom store• Information architecture web site
25% of SEO = onsiteTitleURLText and linksMETADescription
75% of SEO = link building• The popularity of the pages that link to youinfluences your popularity• Collect quality links from good authoritywebsites• Link> banner• Choose the rights text of the link
Display Ad & Rich Media• Placement of text ad links, banners,expandable banners, rich media, video ads• Various targeting options – contextual,behavioral, geographical• Extensive reach through vertical web portals,ad networks, ad exchanges and CPA networks• Generates targeted sales, leads, builds brandawareness
Display Ad Price Models• CPM – cost per thousand (Mile)– Fixed price per 1000 views– Hard to monitor and verify• PPC – pay per click– Fixe price every time s.b. clicks on the link– Google Words• PPA– You pay per specific action