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Internetmarketing 100505091157-phpapp02
 

Internetmarketing 100505091157-phpapp02

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    Internetmarketing 100505091157-phpapp02 Internetmarketing 100505091157-phpapp02 Presentation Transcript

    • Internet MarketingMilkoLorinkovIvayloDimovHristo Georgiev
    • DefinitioneMarketing is the process of marketing abrand using the Internet. It includes bothdirect response marketing and indirectmarketing elements and uses a range oftechnologies to help connect businesses totheir customers.
    • With other words…“…identifying, understanding, collaborativelycreating, and meeting a segment of humanand social needs, wants, desires, wishesdigitally.”
    • Internet Marketing TrendsBulgaria EuropeHouseholds with Internet 30% 65%Online Shopping 5% 40%
    • Internet Marketing Trends
    • Internet Marketing Trends
    • Outbound Marketing
    • Inbound MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
    • Rethinking the Marketing• Telemarketing• Outdoor• Direct marketing• E-mail campaigns• Print Ads• TV/radio Ads• SEO/SEM• Blogs• Social Networks• RSS• Free books• Social PRInterruption Based Permission Based
    • Benefits of eMarketing• businesses now have a truly global reach• range of products and services• two-way communication channel• provide an immediate impact• greater buying power• access to the niche markets• relatively inexpensive• measurable
    • Website DevelopmentE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
    • Website development• Lead Generator web site - promotional website for branding, informational• E – commerce web site – help customerselect the brand even if he will not buy itfrom store• Information architecture web site
    • Now WHAT?WOW, we have a site!
    • SEME-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
    • What is SEO and SEM
    • 25% of SEO = onsiteTitleURLText and linksMETADescription
    • 75% of SEO = link building• The popularity of the pages that link to youinfluences your popularity• Collect quality links from good authoritywebsites• Link> banner• Choose the rights text of the link
    • Online Display Ad & Rich MediaAdvertisingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
    • Display Ads
    • Display Ad & Rich Media• Placement of text ad links, banners,expandable banners, rich media, video ads• Various targeting options – contextual,behavioral, geographical• Extensive reach through vertical web portals,ad networks, ad exchanges and CPA networks• Generates targeted sales, leads, builds brandawareness
    • Display Ad Price Models• CPM – cost per thousand (Mile)– Fixed price per 1000 views– Hard to monitor and verify• PPC – pay per click– Fixe price every time s.b. clicks on the link– Google Words• PPA– You pay per specific action
    • E-Mail MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
    • E-Mail Marketing• No not a spam!• Highly targeted• Cost effective• Customizable
    • E-Mail MarketingStep by Step• List building and Management• Design• Newsletter Components• Deployment• Tracking and Reporting
    • Affiliate MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
    • Affiliate Marketing
    • Affiliate Examples
    • Social MarketingE-MailMarketingSearchEngineMarketingAffiliateMarketingWebsiteDevelopmentOnlineDisplayAd & RichMediaAdvertisingSearchEngineOptimizationSearchEngineAdvertisingSocialMarketingOnlineReputationManagementBusinessBlogMarketingPodcasting WOMMSocialMediaMarketing &Optimization© Advanced Media Productions, 2007
    • Social Media Phenomenon• Huge amount of users• Based on permission not on interruption• Contagious• FREEEE!
    • Social Media in Plain English
    • Cross channel marketingintegration• Mix the channels• Don’t fix the budget for one channel• Channels are blurred – tv on mobile• 67% of the brands run cross-channelmarketing campaigns
    • The Most Common Mistakes ofeMarketing???
    • Resources• http://www.slideshare.net/kameran/principles-of-internet-marketing• http://www.slideshare.net/AdvancedMediaProductions/email-social-media-and-search-in-the-overall-marketing-mix-presentation• http://video.google.com/videoplay?docid=-6536094581177302180&ei=UXciS6euJZvE2wLcw-nlAw&q=Planning+and+Integrating+a+Targeted+Internet+Marketing+Campaign&hl=en&client=firefox-a#• http://www.slideshare.net/HubSpot/seo-101-search-engine-optimization-basics-hubspot• http://www.quirk.biz/resources/home• “Новите правила на маркетинг и PR” – Скот, РОИ Комюникейшънс