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AppStore Overview




August 2009
Service Model Overview


                                     SKcomms OPEN
   Reposition NATE/CYWORLD with innovative Open Social Platform technology
              for providing new user experiences on NATE/CYWORLD



                     NATEconnect                AppStore



               1 NATE ID                                 Application (Apps)
                                                     3
   Expand application of Nate ID &                       Applications developed by
   Billing System                                        3rd party developers




              2 Open API
                   Attract external contents,
                   notification from external
                   services
AppStore Overview

    AppStore is an open market application platform on which (1) SK
Communications shares Apps API, (2) developers provide Apps, and (3) users
                      selectively add and use Apps



               Developers   Develop & provide
                            Apps

                                                Distribution of Apps on NATE
                                                          AppStore

   SK Comms


        API for Apps
       development

                            Select & use
                            Apps
                 Users
                                                Share Apps with 1-chons on
                                                        Minihompy
AppStore Key Differentiator



  Distribution + Payment Solution

   •Mass
   •Distribution structure utilizing Social Graph
   •Real Identity
   •High Trust
   •Digital Economy Infrastructure
AppStore Development Platform– OpenSocial APIs


      OpenSocial API+ SK Comms’ Customized API




        OpenSocial                    SK Comms’ Custom API
  Maximize collaboration with
   existing Apps providers and
  marketing impact by adopting
                                 +    Develop customized API that fits
                                          domestic usage patterns
                                         (Scrap, Payment API, etc.)
            OpenSocial
AppStore Apps – Social Apps


Apps that interact with Cyworld platform & 1-chon’s

                       Let’s compete!
                         My pet will
     I just
                        grow bigger!
   adopted a
  pet on Apps


                                        Engaging
                                        Conversational
                                        Participatory
AppStore User Scenario


            Where can I get
 Something fun that I
 can enjoy with my 1-chon’s,

Convenient features
     that didn’t exist before?



                  Visit



    Users                        Select
AppStore Composition




   For Apps Developers              For Apps Users




  •Apps developer registration      •Apps Directory
  •Apps development guide & test    •Apps introduction & usage guide
   environment                      •Apps installation, execution,
  •Apps registration & management    reviews
Apps Developer Flow


          Apps test & registration on Dev.Square
    1. Register as a developer         4. Display Apps upon
                                       verification by admin.




2. Read development document          3. Develop & register Apps
Apps User Flow


  Select Apps on AppStore and add to Minihompy
1. Apps Directory                            5. NateOn Buddy
                                               Notifications

                                             MiniRacing Apps Item has been
                                             updated



                                                                   [Setting]




2. Apps Introduction                          4. My Cyworld 1-
                                             chon Notifications
                       3. Add to Minihompy
AppStore Framework – 1) Structure


                                  IntroPreview Use Mgmt                  Verification
                                                                                   Mgmt Stats    Registration
                                                                                                            Stats



    1.                             2. AppStore                               6. Admin           5. Dev. Square
      Apps




                  3. Minihompy                       4. My Cyworld
               AppStory      MyApps
                                                          Notification
               (Display)    (Gateway)



  Service Name                                                            Definition
                           Applications developed based on OpenSocial API; Can be developed by anyone following the
1. Apps
                           API, create interactions among 1-chon’s
2. AppStore                Place where Apps are stored and introduced
3. Minihompy               Results of my Apps are displayed; Apps in use are stored (Gateway to AppStore)
4. My Cyworld              Feeds on Apps activities are received
                           All process required by 3rd party developers to develop and register Apps are executed &
5. Dev. Square
                           supported
6. Admin.                  Place where Apps are verified and generated keys are managed
AppStore Framework – 2) Working Flow
● User Process
● Developer Process

                                               Admin                Dev.Square
      AppStore
                                                                        Apps
                                               Verification
                                                                     Registration
             Home

                             Minihompy                           Nate
              Apps

                                   AppStory            My Apps
                                       Short
        Apps Introduction         <     cut      >                              Apps
                                                                 Apps News   Introducti
                                                                                 on


                                   Save as Posts
        Review / Community



                             Notification
          Canvas View
                                      My Cyworld
                        AD            Apps News
         Apps Play
                                       NateOn
AppStore Framework – 3) Apps

Apps Basic Composition
 Item                Role                                         Guide
 Apps Name           Apps Name                                    • Maximum 20 letters

 Apps Introduction   Text that describes Apps                     • Minimum 100 ~ Maximum 500 letters

                                                                  • Size : 16x16 px
 Icon                Icon displayed before Apps’ name             • File format: jpg, gif ; Animated / semi-
                                                                   transparent images not permitted

                                                                  • Size : 75x75 px
 Thumbnail           Apps image displayed on Apps list, etc.      • File format: jpg, gif ; Animated / semi-
                                                                   transparent images not permitted

                                                                  • Size : 221x221 px
 Representative      Image displayed on AppStore introduction     • File format: jpg, gif, semi-transparent images not
 Image
                     page                                         permitted
                                                                  • Number: At least 1, Maximum 3

                     Decoration | Quiz/Test | Friends | Chat |
                                                                  • Select 1 category
                     Message | Photo | Music | Video | Travel |
 Category                                                         • Game / Entertainment Apps: Must be rated by the
                     Food | Book | Game/Entertainment |
                                                                   Game Rating Board of Korea
                     Fashion | Business | Event | Utility
AppStore Framework – 3) Apps

Apps Source Registration
Only source registration is supported; areas described in OpenSocial will be adapted to fit the
service in Nate AppStore


 OpenSocial
                                     Features in Nate AppStore                                   Guide
    Views

               Core operation page for Apps
 Canvas                                                                                 Size: Width max. 760 px
               AppStore > Source rendered in Apps Canvas View


               Minihompy > AppStory > Source rendered in Shortcut area
 Profile       When clicked by Apps user, directed to Apps Canvas view                  Size : 274x155 px
               When clicked by Apps non-user, directed to Apps Introduction page


               AppStore > Source rendered in pop-up window when clicking “Preview” on
 Preview       Apps Introduction page
               “Preview” button will be displayed only when preview option is checked


 Home          Not available in Nate AppStore: Inactive
AppStore Framework – 4) AppStore

AppStore Home

  All registered Apps,
  Apps added by 1-
  chon’s


  Apps registered by
  service admin.




  Apps added by
  logged-in 1-chon’s
AppStore Framework – 4) AppStore

Apps List


                    Verified Apps
                    sorted by
Apps Name           popularity & date
Apps Thumbnail
Apps Introduction
Developer name
Review stars
# of members / 1-
chon’s who added
the Apps
AppStore Framework – 4) AppStore

Apps added
by 1-chon’s




     Displayed from 1-
     chon who has most
     recently added an
     Apps – profile picture
     & name
AppStore Framework – 4) AppStore

Apps Introduction
Page
                               Copy URL


     Representative
     Image - Max. 3


                                          1-chons’ who
                       Common             added the
                       Features           Apps
                       - Add Apps
    Developer info.    - Recommend
                       - Preview
     Other Apps by
     the same
     developer




    User feedback /
    replies
AppStore Framework – 4) AppStore

Canvas View
                          Common Features
                          - Boast
                          - Recommend




Apps execution
- Width max. 760px
- Height no restriction




Developer info.
AppStore Framework – 5) Minihompy

AppStory




                                      MyApps




           AppStory
           - Shortcut to each
           Apps
AppStore Framework – 5) Minihompy

MyApps




MyApps
Added apps are
displayed; sorted by
recent use & added
date
AppStore Framework – 6) Distribution




01   Cyworld
     Alerts
                  Recommend                    Minihompy > Visitors’ log
                                               | Max 50 people / alert, 300 people / day
                   Add Apps

                                               My Cyworld    Cyworld / Nate Main
                                               Apps News     News area
                                                             NateOn Alert



02    3rd party
      Feeds        CreateActivity
                                               My Cyworld
                                               Happy Replies


03    AppStore                  Replies
      > Leave reviews           Notification
       on Intro. page


04     Apps – Save as posts
                                                Minihompy > Posted (Scrapped)
                                                to Bulletin Boards
AppStore Framework – 6) Distribution
                                           Minihompy> Recommendations
Recommend Apps                             on Visitors’ Log
                                           Messages automatically
Apps Intro. Page                           generated



                   Recommend to 1-chon’s

                                           Home – My Cyworld
                                           Notifications




                                           NateOn Alerts




Canvas View                                           XXX has
                                                      recommended XXXX
                                                      Aoos!
AppStore Framework – 6) Distribution

Save as Post

“Save As Post” feature is one of the APIs provided by Nate AppStore
Refer to the platform guideline on Dev.Square for more details


 Canvas                                                               Example of Saved
                                 Save as Post layer
 View                                                                 (“Scrapped”) post




                                                                       오늘 회원님의 뮤직은~

                                                                       마우스만으로 쉽고 재미있게 만드는 음악
                                                                       UCC "뮤직쉐이크" 위젯으로 락,
                                                                       힙합, 발라드등 다양한 장르의 음악을 "직
                                                                       접" 만들어 보세요. 쉐이크 버튼만 클릭하
                                                                       면 한 곡이 뚝딱!
                                                                       알록달록 블록만 클릭하면 나만의 곡이 뚝
                                                                       딱! 여러분이 직접 만든 음악은 MP3로 무
                                                                       료 다운을 받을 수 있어요
AppStore Framework – 6) Distribution

Added Apps Notification

When a user add an App and choose to notify close 1-chon’s, notifications will sent to 1-chons’ My Cyworld

                                                       Home – My Cyworld
                                                       Notifications


           Boast on My Minihompy’s AppStory
           Notify Close 1-chons’ of your new Apps
  V
  V




                                                               박지성 has added How I met your mother




                                                             NateOn Alert



                                                                          XXX has added XXXX
AppStore Framework – 6) Distribution

Apps info. feeds

3rd Party Feeds

1. Provide Title, Title ID
( OpenSocial Activity ; http://code.google.com/intl/ko/apis/opensocial/docs/0.8/reference/#opensocial.Activity.Field)

                                                   Home – My Cyworld
                                                   Notifications




                                                         5 new interests are using How I met your mother
                                                         “My interests : Born before 1980, Male, Korea”


                                                         카세료 sent you a How I met your mother challenge.
                                                         “ Let’s meet at five on 9th “
AppStore Policy


Anyone who’s interested can participate for free
    Available for use to all current members



       •Major developers
       •Internet service providers                      All Cyworld
       •Ventures / Start-ups                             Members
       •Individual developers        All NATE
                                     Members




                                                All newly registered
                                                      members
AppStore Policy


     Game, self-expression, shared interests,
         communication, utilities, etc.
         All kinds of Apps created from
              unlimited imagination
        Game      Self-expression   Shared interests   Communication




      Community     Commerce           Life Info.      Utilities / Tool
AppStore Policy


Apps that contain associations with adult / sexual,
gambling, etc. and may harm SK Comms’ image &
             business are not allowed




    Apps that are against   Apps that may deteriorate     Apps that may harm service
    law or public morals        usability and rights           values and business
    E.g. Adults / sexual,    E.g. Spam, phishing, etc.   E.g. Minihompy visitor number
       gambling, etc.                                             manipulation
AppStore Policy


Apps in the category of Games / Entertainment have to
be approved by Game Rating Board before Registration

                     • Approval by Game Rating Board required before
                      registration
                     • All, 12 or over, 15 or over
                     • Should be registered as Game developer or publisher
                     • SK Comms will carry out the process as proxy for
                      foreign developers / individuals
                     • Individual developers will be able to apply from
                      September (GRB)
AppStore Policy


               AppStore Privacy Policy
No personal information will be provided to 3rd party

    • Member information can only be “viewed” through Personal
      information API
    • Public API can be viewed in approved Apps only
    • Viewed personal information is not stored (Code will be verified)
    • Personal information will be available upon acceptance of Personal
      information API use
    • All Apps that use personal information API needs to acquire approval
      from members
    • Personal information collected by members’ approval must also be
      destroyed when Apps are deleted
Apps Developer Business Model


Developers can monetize from advertisement and
               digital item sales
Apps Developer Business Model

   All profits from in-Apps advertisement following
advertisement guideline will belong to Apps developers

   Advertisement in Apps execution area
            are for developers
                                          •   Advertisement / Sponsor link can be
                                              added to Apps
                                          •   Apps developer can decide the
                                              arrangement of advertisement

           Apps Execution Area            Advertisement Guideline
           (Canvas View)
                                          ∨ Content: Adults, gambling,
                                            alcohols, tobacco, guns, credit,
                                            religion, etc.
                                          ∨ Size: Smaller than 20% of Apps
                                          ∨ Format: Too many pop-ups,
                                            twinkling effects, etc.
Apps Developer Business Model


 Developers can sell digital items inside Apps through
               Dotori payment system


                                               Dotori payment API




                                          +
All profits from Item sales except 30% of Dotori payment commission will be
                           paid to Apps developers
Schedule

   July 7 Announcement Conference

           Developer Registration Open on
           Dev.Square
           devsquare.nate.com

               Recruit foreign/domestic
              developers & develop Apps
           September 30 AppStore Beta Open
                       Dotori payment Open
Thank you.

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Cyworld AppStore Overview

  • 2. Service Model Overview SKcomms OPEN Reposition NATE/CYWORLD with innovative Open Social Platform technology for providing new user experiences on NATE/CYWORLD NATEconnect AppStore 1 NATE ID Application (Apps) 3 Expand application of Nate ID & Applications developed by Billing System 3rd party developers 2 Open API Attract external contents, notification from external services
  • 3. AppStore Overview AppStore is an open market application platform on which (1) SK Communications shares Apps API, (2) developers provide Apps, and (3) users selectively add and use Apps Developers Develop & provide Apps Distribution of Apps on NATE AppStore SK Comms API for Apps development Select & use Apps Users Share Apps with 1-chons on Minihompy
  • 4. AppStore Key Differentiator Distribution + Payment Solution •Mass •Distribution structure utilizing Social Graph •Real Identity •High Trust •Digital Economy Infrastructure
  • 5. AppStore Development Platform– OpenSocial APIs OpenSocial API+ SK Comms’ Customized API OpenSocial SK Comms’ Custom API Maximize collaboration with existing Apps providers and marketing impact by adopting + Develop customized API that fits domestic usage patterns (Scrap, Payment API, etc.) OpenSocial
  • 6. AppStore Apps – Social Apps Apps that interact with Cyworld platform & 1-chon’s Let’s compete! My pet will I just grow bigger! adopted a pet on Apps Engaging Conversational Participatory
  • 7. AppStore User Scenario Where can I get Something fun that I can enjoy with my 1-chon’s, Convenient features that didn’t exist before? Visit Users Select
  • 8. AppStore Composition For Apps Developers For Apps Users •Apps developer registration •Apps Directory •Apps development guide & test •Apps introduction & usage guide environment •Apps installation, execution, •Apps registration & management reviews
  • 9. Apps Developer Flow Apps test & registration on Dev.Square 1. Register as a developer 4. Display Apps upon verification by admin. 2. Read development document 3. Develop & register Apps
  • 10. Apps User Flow Select Apps on AppStore and add to Minihompy 1. Apps Directory 5. NateOn Buddy Notifications MiniRacing Apps Item has been updated [Setting] 2. Apps Introduction 4. My Cyworld 1- chon Notifications 3. Add to Minihompy
  • 11. AppStore Framework – 1) Structure IntroPreview Use Mgmt Verification Mgmt Stats Registration Stats 1. 2. AppStore 6. Admin 5. Dev. Square Apps 3. Minihompy 4. My Cyworld AppStory MyApps Notification (Display) (Gateway) Service Name Definition Applications developed based on OpenSocial API; Can be developed by anyone following the 1. Apps API, create interactions among 1-chon’s 2. AppStore Place where Apps are stored and introduced 3. Minihompy Results of my Apps are displayed; Apps in use are stored (Gateway to AppStore) 4. My Cyworld Feeds on Apps activities are received All process required by 3rd party developers to develop and register Apps are executed & 5. Dev. Square supported 6. Admin. Place where Apps are verified and generated keys are managed
  • 12. AppStore Framework – 2) Working Flow ● User Process ● Developer Process Admin Dev.Square AppStore Apps Verification Registration Home Minihompy Nate Apps AppStory My Apps Short Apps Introduction < cut > Apps Apps News Introducti on Save as Posts Review / Community Notification Canvas View My Cyworld AD Apps News Apps Play NateOn
  • 13. AppStore Framework – 3) Apps Apps Basic Composition Item Role Guide Apps Name Apps Name • Maximum 20 letters Apps Introduction Text that describes Apps • Minimum 100 ~ Maximum 500 letters • Size : 16x16 px Icon Icon displayed before Apps’ name • File format: jpg, gif ; Animated / semi- transparent images not permitted • Size : 75x75 px Thumbnail Apps image displayed on Apps list, etc. • File format: jpg, gif ; Animated / semi- transparent images not permitted • Size : 221x221 px Representative Image displayed on AppStore introduction • File format: jpg, gif, semi-transparent images not Image page permitted • Number: At least 1, Maximum 3 Decoration | Quiz/Test | Friends | Chat | • Select 1 category Message | Photo | Music | Video | Travel | Category • Game / Entertainment Apps: Must be rated by the Food | Book | Game/Entertainment | Game Rating Board of Korea Fashion | Business | Event | Utility
  • 14. AppStore Framework – 3) Apps Apps Source Registration Only source registration is supported; areas described in OpenSocial will be adapted to fit the service in Nate AppStore OpenSocial Features in Nate AppStore Guide Views Core operation page for Apps Canvas Size: Width max. 760 px AppStore > Source rendered in Apps Canvas View Minihompy > AppStory > Source rendered in Shortcut area Profile When clicked by Apps user, directed to Apps Canvas view Size : 274x155 px When clicked by Apps non-user, directed to Apps Introduction page AppStore > Source rendered in pop-up window when clicking “Preview” on Preview Apps Introduction page “Preview” button will be displayed only when preview option is checked Home Not available in Nate AppStore: Inactive
  • 15. AppStore Framework – 4) AppStore AppStore Home All registered Apps, Apps added by 1- chon’s Apps registered by service admin. Apps added by logged-in 1-chon’s
  • 16. AppStore Framework – 4) AppStore Apps List Verified Apps sorted by Apps Name popularity & date Apps Thumbnail Apps Introduction Developer name Review stars # of members / 1- chon’s who added the Apps
  • 17. AppStore Framework – 4) AppStore Apps added by 1-chon’s Displayed from 1- chon who has most recently added an Apps – profile picture & name
  • 18. AppStore Framework – 4) AppStore Apps Introduction Page Copy URL Representative Image - Max. 3 1-chons’ who Common added the Features Apps - Add Apps Developer info. - Recommend - Preview Other Apps by the same developer User feedback / replies
  • 19. AppStore Framework – 4) AppStore Canvas View Common Features - Boast - Recommend Apps execution - Width max. 760px - Height no restriction Developer info.
  • 20. AppStore Framework – 5) Minihompy AppStory MyApps AppStory - Shortcut to each Apps
  • 21. AppStore Framework – 5) Minihompy MyApps MyApps Added apps are displayed; sorted by recent use & added date
  • 22. AppStore Framework – 6) Distribution 01 Cyworld Alerts Recommend Minihompy > Visitors’ log | Max 50 people / alert, 300 people / day Add Apps My Cyworld Cyworld / Nate Main Apps News News area NateOn Alert 02 3rd party Feeds CreateActivity My Cyworld Happy Replies 03 AppStore Replies > Leave reviews Notification on Intro. page 04 Apps – Save as posts Minihompy > Posted (Scrapped) to Bulletin Boards
  • 23. AppStore Framework – 6) Distribution Minihompy> Recommendations Recommend Apps on Visitors’ Log Messages automatically Apps Intro. Page generated Recommend to 1-chon’s Home – My Cyworld Notifications NateOn Alerts Canvas View XXX has recommended XXXX Aoos!
  • 24. AppStore Framework – 6) Distribution Save as Post “Save As Post” feature is one of the APIs provided by Nate AppStore Refer to the platform guideline on Dev.Square for more details Canvas Example of Saved Save as Post layer View (“Scrapped”) post 오늘 회원님의 뮤직은~ 마우스만으로 쉽고 재미있게 만드는 음악 UCC "뮤직쉐이크" 위젯으로 락, 힙합, 발라드등 다양한 장르의 음악을 "직 접" 만들어 보세요. 쉐이크 버튼만 클릭하 면 한 곡이 뚝딱! 알록달록 블록만 클릭하면 나만의 곡이 뚝 딱! 여러분이 직접 만든 음악은 MP3로 무 료 다운을 받을 수 있어요
  • 25. AppStore Framework – 6) Distribution Added Apps Notification When a user add an App and choose to notify close 1-chon’s, notifications will sent to 1-chons’ My Cyworld Home – My Cyworld Notifications Boast on My Minihompy’s AppStory Notify Close 1-chons’ of your new Apps V V 박지성 has added How I met your mother NateOn Alert XXX has added XXXX
  • 26. AppStore Framework – 6) Distribution Apps info. feeds 3rd Party Feeds 1. Provide Title, Title ID ( OpenSocial Activity ; http://code.google.com/intl/ko/apis/opensocial/docs/0.8/reference/#opensocial.Activity.Field) Home – My Cyworld Notifications 5 new interests are using How I met your mother “My interests : Born before 1980, Male, Korea” 카세료 sent you a How I met your mother challenge. “ Let’s meet at five on 9th “
  • 27. AppStore Policy Anyone who’s interested can participate for free Available for use to all current members •Major developers •Internet service providers All Cyworld •Ventures / Start-ups Members •Individual developers All NATE Members All newly registered members
  • 28. AppStore Policy Game, self-expression, shared interests, communication, utilities, etc. All kinds of Apps created from unlimited imagination Game Self-expression Shared interests Communication Community Commerce Life Info. Utilities / Tool
  • 29. AppStore Policy Apps that contain associations with adult / sexual, gambling, etc. and may harm SK Comms’ image & business are not allowed Apps that are against Apps that may deteriorate Apps that may harm service law or public morals usability and rights values and business E.g. Adults / sexual, E.g. Spam, phishing, etc. E.g. Minihompy visitor number gambling, etc. manipulation
  • 30. AppStore Policy Apps in the category of Games / Entertainment have to be approved by Game Rating Board before Registration • Approval by Game Rating Board required before registration • All, 12 or over, 15 or over • Should be registered as Game developer or publisher • SK Comms will carry out the process as proxy for foreign developers / individuals • Individual developers will be able to apply from September (GRB)
  • 31. AppStore Policy AppStore Privacy Policy No personal information will be provided to 3rd party • Member information can only be “viewed” through Personal information API • Public API can be viewed in approved Apps only • Viewed personal information is not stored (Code will be verified) • Personal information will be available upon acceptance of Personal information API use • All Apps that use personal information API needs to acquire approval from members • Personal information collected by members’ approval must also be destroyed when Apps are deleted
  • 32. Apps Developer Business Model Developers can monetize from advertisement and digital item sales
  • 33. Apps Developer Business Model All profits from in-Apps advertisement following advertisement guideline will belong to Apps developers Advertisement in Apps execution area are for developers • Advertisement / Sponsor link can be added to Apps • Apps developer can decide the arrangement of advertisement Apps Execution Area Advertisement Guideline (Canvas View) ∨ Content: Adults, gambling, alcohols, tobacco, guns, credit, religion, etc. ∨ Size: Smaller than 20% of Apps ∨ Format: Too many pop-ups, twinkling effects, etc.
  • 34. Apps Developer Business Model Developers can sell digital items inside Apps through Dotori payment system Dotori payment API + All profits from Item sales except 30% of Dotori payment commission will be paid to Apps developers
  • 35. Schedule July 7 Announcement Conference Developer Registration Open on Dev.Square devsquare.nate.com Recruit foreign/domestic developers & develop Apps September 30 AppStore Beta Open Dotori payment Open