Pest dior brasil
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Pest dior brasil

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    Pest dior brasil Pest dior brasil Presentation Transcript

    • PPolitical Factors E S TSocial Factors Economical Factors Technological Factors PEST ANALYSIS by MDC Group Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
    • Dior in Rio de Janeiro, Brazil • Federal state - Parlimentary democracy • Stability of the gouvernment • Strong economy • Increasing population • Opening of Dior stores
    • PPolitical Factors PEST ANALYSIS by MDC Group Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
    • PPolitical Factors 1 - Tax policy • Role of the government • Unintelligible system • 3 levels • Bribery • Trade exchange
    • PPolitical Factors 2 - Administration & Labor Law • Minimum wage : +14% in 2012 • Education development program • 44h/week to 40h/week • Qualified/Expensive manpower
    • PPolitical Factors 3 - Infrastructures World Cup 2014 Olympic Games 2016 Transportation
    • PPolitical Factors 4 - Brazil-France relations
    • EEconomic Factors PEST ANALYSIS by MDC Group Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
    • EEconomical Factors 1 - Stability & Prosperity
    • EEconomical Factors 2 - Attractive market
    • EEconomical Factors 3 - Interest rates
    • EEconomical Factors 4 - Curreny fluctuation
    • SSocial Factors PEST ANALYSIS by MDC Group Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
    • SSocial Factors 1 - Brazilians
    • SSocial Factors 2 - Lower class culture SoccerCarnival
    • SSocial Factors 3 - Purchasing power • 6th biggest global economy • Unemployment : 6% • 44 hours = 1.143 Real • Purchasing power : +36% in 31 years
    • SSocial Factors 4 - Luxury market • Fascination • Luxury product = Uniqueness • Positive effects • Role of women
    • SSocial Factors 5 - Cosmetic products • 3rd global market • 2nd biggest consumer of fragrances
    • TTechnological Factors PEST ANALYSIS by MDC Group Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
    • TTechnological Factors 1 - New technologies
    • Recommendation INVEST IN BRAZIL
    • PEST ANALYSIS by MDC Group Dior - Fragrance & Beauty in Rio de Janeiro, Brazil T H A N K Y O U