IntroductionWhat is corporate communicationEffectivenessKey componentsTypesConclusionReferences
Communication is the activity ofconveying meaningful information.Communication requires a sender, amessage, and an intended recipient. The Sender The Receiver
It collectively refers to the communicationprocesses that are meant for corporate orbusiness purposes.Refers to the communication withincorporate organization (internalcommunication) as well as the communicationbetween different corporate entities(external communication). Corporate communication can
The effective corporate communicationdoes requires the carefully formulated andthe implemented program, one which willboth craft the corporations image and aprotect which image when the problemsarise. A Power of the CorporateCommunication is the most straight-talking guide of todays for masteringan art.
The key components of a corporatecommunication function are:1. Methods to manage the multipleconstituencies.2. Deliver consistent and the relevantmessages.3. Crisis communication tactics.4. Dangers of creating the "spin" as opposed tofacing the problems head-on.
There are various types ofCorporate Communication:Employee Communications Organizations distinguish their audiencesas internal or external; employees are aninternal audience. The types of communicationsthat are used for addressing employees includepersonnel handbooks, Intranets (websites thatare private and for internal company use only)
Investor Relations: Investor relations is an important part ofpublic companies corporate communications.Here, investors are considered an internalaudience, since they have a particular stake in acompanys financial security. Communications toinvestors include annual reports, quarterly updates, stocknews, market analysis, board oftrustees meeting minutes and financial
Marketing: Marketing is an important tool for everyorganization---business or healthcare, nonprofit or retail. In a corporatecommunications office, marketing addressesexternal audiences---consumers and clients.Marketing plays an integral role;this function is responsible for"putting the face" on a companysofferings and products and itself.
Government Relations: Government relations is another piece of acorporate communications strategy that involvesexternal audiences like, lawmakers, lobbyists, watchdog groups and, ofcourse, the government itself. Communicationsdepartments that spend time on dealing withgovernmentrelations usually will delegatethis role to a specialized
The importance of corporatecommunications is not down purely to the needto protect the public face of the company butmore fundamentally, to the smooth running ofthe company - specifically the delivery of thestrategy and goals of the organization.