6 benefits of implementing Enterprise 2.0 collaboration software for businesses


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  • We are here today to discuss how enabling collaboration with Enterprise 2.0 technologies can help businesses be more productive, efficient and profitable
  • E2.0 finds its origins in Web2.0. Web 2.0, broadly speaking enables you to connect, communicate and collaborate over the web. In our personal lives we use these tools to organize social events on Facebook or other social networks, chat with friends using instant messaging, and share information via Twitter. In short, Web 2.0 lets us connect with people, participate in communities, share useful information.
  • Now these Web 2.0 capabilities are being brought to the workplace through a set of technologies called Enterprise 2.0. Together they improve business agility, reduce costs, help people get work done better and faster, whether they  are your customers, employees or partners. Software Platforms are digital environments in which contributions and interactions are visible throughout the organization and persistent over time. 

    Emergent, means that the software is freeform and that it contains mechanisms to let the patterns and structure inherent in people's interactions become visible over time. Freeform means that the software mostly accepts many types of data, is indifferent to the formal organizational identities and free of up-front workflows.

  • The nature of work is changing
    More disconnected and complex work environments; people working in a team are not necessarily in the same location, more interactions with unknown people. Companies have to enable dispersed teams to coordinate their actions to achieve a shared goal

  • The fifty-foot rule by Thomas Allen - MIT, 1977 reads - "Based on proximity, people are not likely to collaborate very often if they are more that 50 feet apart"

    Further the people are, companies need to enable technologies to bring them closer to improve their productivity and enable innovation. Teams work operate in an environment that consists of the team itself, an extended team that might include partner development / design / marketing companies, the stakeholders and observers who could customers, partners and the rest of the company.

    The environment gets over-ridden by the silo. The development team will work in their own silo, the marketing in their own and while both these teams have to work together towards a goal, they do not have updates of what is happening outside their silo. As a result duplicate work gets done or product releases might get delayed due to unawareness of the progress.

  • A platform that enables companies to increase interactions amongst teams, with their partners and customers. Where users can publish updates and information about their work. Others can subscribe to the content they wish to be updated about. This creates a transparent work environment making teams more productive.
  • Competition is constantly growing, companies have to be more agile in taking decisions, and taking smart decisions
  • Every single day, employees generate ideas for new businesses, products and process improvements. However, most of these ideas go unheard.
  • Enabling others to collaborate on these ideas, and surfacing those with the most merit, is a powerful new approach to accelerating internal innovation.

  • Email is the easiest and the oldest solution to communicate and share knowledge. The average number of corporate e-mails sent and received per person per day are expected to reach over 228 this year, according to a research.According to Gartner Group, 30% of e-mail is "occupational spam," characterized by excessive CC, BCC and Reply-All use.
    But what happens to all the knowledge that gets shared over email?
  • Email has become a crutch in business communications because it’s being stretched far beyond its intended use as a communications tool. It was designed for 1 to 1 communication. But organizations are trying to use it to collaborate and it was never designed for this, so it makes a very poor collaboration tool.

    Email is not an archival tool for information, which makes accessing and reusing that information difficult.
  • Using a Wiki can return email to it’s proper use, such as when I send you a message to tell you the wiki page with our document is ready for your input.

    Wikis, due to their simplicity and flexible nature, can be easily used for applications like documentation, reporting, information management systems, project management, glossaries, dictionaries. Wikis facilitate collaborative creation, finding, shaping and sharing of knowledge.

  • Tacit knowledge is the relevant information that resides in an individual's head. It's not written down, but is simply the knowledge someone has gathered from their experience. It can be just about anything from knowledge of chemical formulas to software configurations in proprietary products. It's often untapped, because it is hidden, in people’s heads. But it's a treasure trove of knowledge.
  • Structured information like documents, presentations, excel files are stored in different types of structured applications like file repositories, document management systems, shared network drives, local machines etc.

    Tacit knowledge gets shared over at the water cooler, at meetings, events, emails, brainstorming sessions The question is how can we be productive and comfortable with our daily work if about half of the raw material we’re working with is wandering around and unaccessible when we need it the most?

  • It is easier and less intimidating for knowledge workers to capture knowledge on collaborative platforms (wiki, blogs, forums etc …)  then on word documents and then knowledge management systems.
    Collaborative platforms offer a single entry point from the same application (web browser) to a set of tools and application where information has been captured
  • How many times have you tried to search for information and found that it is either wrong, missing or incomplete? Too much information stored in multiple repositories just increases your bounds of search and there is no single unified access point.
  • According to an IDC research - Knowledge workers spend around 35% of their time searching for the right information.

    90% of the time that knowledge workers spend in creating new reports is in recreating information that already exists.
    Over 40% of the corporate users report that they cannot find the information they need to get their work done in their intranets
  • The cost of reworking information because it hasn’t been found costs an organization $12million a year.
    Not locating and retrieving information has an opportunity cost of more than $15million annually.
    Accelerating the introduction of a blockbuster drug or delaying its demotion to generic status by just one day through use of information access software could mean $8.5 million or more each day.
  • E2.0 enables searching of content through multiple facets of content added into a central system.

  • But a business is more than just knowledge & information - It consists of people - who have the wisdom and share strong and weak ties with each other.
    Strong ties and weak ties are exactly what they sound like. Strong ties between people arise from long-term, frequent, and sustained interactions; weak ties from infrequent and more casual ones.
  • Strong ties are unlikely to be bridges between networks, while weak ties are good bridges. Bridges help solve problems, gather information, and import unfamiliar ideas. They help get work done quicker and better.
    Most companies today have an employee directory.  It’s fine except it’s stagnant.  It’s stagnant because it’s usually the name, serial number, and rank formula that most employee directories model after.  You’re just a number – get used to it. 
  • Enterprise 2.0 technologies enable you to search and find the contextually right person and provide the user the list of best experts for the right business need based on a set of business circumstances.

  • Cyn.in helps teams to communicate faster and build collaborative knowledge by sharing and discussing various forms of digital content within a secure, unified application. It combines the capabilities of collaboration tools like wikis, social networks, blogs, file sharing repositories, micro blogs, discussion boards and other communication applications into one secure enterprise platform.

  • 6 benefits of implementing Enterprise 2.0 collaboration software for businesses

    1. 1. ( Enterprise 2.0 Interconnecting teams and their collective knowledge. )
    2. 2. ( Origins in Web 2.0 - Social media connects people , Facebook builds relationships. Twitter Instant Messaging )
    3. 3. ( Enterprise 2.0 - advantages of Web 2.0 behind the walls of your enterprise “It is the use of emergent social ) software platforms within companies or between companies and their partners or customers” - Andrew McAfee, Author and Harvard Business School Professor
    4. 4. ( 6 Enterprise 2.0 benefits )
    5. 5. ( Aligning shared goals among diverse teams ) #1
    6. 6. ( Businesses are more ‘Global’ than ever before. Geo-diverse companies need ways to overcome timezone, linguistic & cultural barriers )
    7. 7. ( Enterprise 2.0 provides a platform to connect teams across physical and virtual silos )
    8. 8. ( #2 Fostering innovation )
    9. 9. ( ) Harnessing great ideas from across the business is vital to the modern enterprise
    10. 10. ( ) Enterprise 2.0 tools enable ideas to flow across the organization in a self sorting model
    11. 11. ( ) Creating collective knowledge #3 out of everyday communication
    12. 12. ( Email is a communication tool That silos and locks all knowledge created by communication into inboxes! )
    13. 13. ( Enterprise 2.0 tools like wikis and contextual discussions enable communication and knowledge creation in one seamless experience )
    14. 14. ( #4 Capture the elusive tacit knowledge )
    15. 15. ( ) Studies suggest that around 25-50% of communication between knowledge workers remains tacit and un- captured. From the whole enterprise perspective, these unreachable pieces of information are knowledge leaks.
    16. 16. ( Contextual conversations in E2.0 systems encourage getting the conversation online & create a tangible corporate memory of reusable knowledge )
    17. 17. ( Finding & discovering relevant information at the right time #5 )
    18. 18. ( With Enterprise data doubling every 2 years, finding the correct information at the right time becomes an ever increasing challenge )
    19. 19. ( ) ⊛ Duplicate information is created all the time ⊛ Large costs of lost opportunity due to inaccessible information ⊛ Increased call center / support costs
    20. 20. ( E 2.0 enables centralization of all unstructured content )
    21. 21. ( Identifying experts in your organization #6 )
    22. 22. ( Creating a closed stagnant database is a poor solution to that problem )
    23. 23. ( Enterprise 2.0 tools constantly identify experts based on people’s activity and peer ratings )
    24. 24. ( Advantages of Enterprise 2.0 ) ⊛ Gather and distribute knowledge quickly ⊛ Capture unstructured conversational knowledge ⊛ Faster Decisions ⊛ Faster pace of innovation ⊛ Connect with relevant people
    25. 25. ( Cyn.in inter-connects people with each other and their collective knowledge )
    26. 26. ( Key applications of Cyn.in Wikis Blogs Videos / Audios Microblogs Events ) Bookmarks Files Image Galleries Tagging Rating Activity Streams
    27. 27. ( Recommended Reading )
    28. 28. ( Books Enterprise 2.0: New Collaborative Tools for Your Organization's ) Toughest Challenges Enterprise 2.0 - EBook by Niall Cook
    29. 29. ( ) Links Enterprise 2.0 Demystified: http:// www.slideshare.net/itsinsider/enterprise-20- demystified Getting Real about Enterprise 2.0: http:// www.slideshare.net/marknadsstod/getting-real-about- enterprise-20 E20 Evolved: http://www.slideshare.net/billycripe/e20- evolved Enterprise 2.0 - Efficient Collaboration and Knowledge Exchange: http://www.slideshare.net/ marknadsstod/enterprise-20-efficient-collaboration- and-knowledge-exchange-slideshare
    30. 30. ( Cynapse Resources Find more info on E2.0 Cynapse YouTube Channel http://www.youtube.com/user/cynapsecorp )
    31. 31. ( ) Visit http://www.cynapse.com/cynin to know more Follow us on Twitter: @cynapse