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Developing a Digital Strategy for Healthcare Marketing
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Developing a Digital Strategy for Healthcare Marketing

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As interactive marketing budgets and activities increase, right along with the number of marketing channels, marketers need to take stock of what their money is buying them. …

As interactive marketing budgets and activities increase, right along with the number of marketing channels, marketers need to take stock of what their money is buying them.

How do you retain leads and keep them from turning to online research and social media channels for information that you can’t control?

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  • 1. The Job of Digital for Healthcare Marketers
    www.cymbalinteractive.com/DigitalStrategy
  • 2. The Job of Digital for Healthcare Marketers
    Mapping out a Digital Strategy
    for Healthcare Brands
    www.cymbalinteractive.com/DigitalStrategy
  • 3. Interactive Spend Reaches Tipping Point
  • 4. Interactive Spend Reaches Tipping Point
    $119. 6 Billion
    Digital Marketing
    $111.5 Billion
    Traditional Print
    vs
  • 5. New Technologies Require New Strategies
  • 6. Customer Life Cycle
  • 7. Customer Life Cycle
  • 8. Customer Life Cycle
  • 9. Customer Life Cycle
  • 10. Turning Prospects into Proponents
  • 11. Capture and Captivate Your Leads
  • 12. Where Leads Get Lost
  • 13. A Leaky Sales Funnel
  • 14. Lost Sales are Costly
  • 15. Leads Go Searching Online
    86% search for health-related info
    71% start patient research on search engines
    78% use online mediums for CME courses  
    More than 80 million adults use social media as health resource
    61% of adults search for health info online
    69% of tech buyers use social media, and it influences their buying decisions 
  • 16. Strategies for Digital Success
  • 17. The Rule Is Engagement
  • 18. The Job of Digital: Plug the Funnel
  • 19. Aim Your Strategy
    AIM YOUR DIGITAL STRATEGY TO TARGET PEOPLE BEFORE THEY FALL OUT OF YOUR FUNNEL.
    KEEP THAT CAPTIVE AUDIENCE CAPTIVATED!
  • 20. Putting an End to Funnel Fallout
    A proactive digital strategy can plug your marketing funnel and realize sales from the elusive 50+ percent that are now drifting away from your brand.
  • 21. Find digital solutions customized for you
    www.cymbalinteractive.com