Developing a Digital Strategy for Healthcare Marketing

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As interactive marketing budgets and activities increase, right along with the number of marketing channels, marketers need to take stock of what their money is buying them.

How do you retain leads and keep them from turning to online research and social media channels for information that you can’t control?

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Developing a Digital Strategy for Healthcare Marketing

  1. The Job of Digital for Healthcare Marketers<br />www.cymbalinteractive.com/DigitalStrategy<br />
  2. The Job of Digital for Healthcare Marketers<br />Mapping out a Digital Strategy <br />for Healthcare Brands<br />www.cymbalinteractive.com/DigitalStrategy<br />
  3. Interactive Spend Reaches Tipping Point<br />
  4. Interactive Spend Reaches Tipping Point<br />$119. 6 Billion<br />Digital Marketing<br />$111.5 Billion<br />Traditional Print<br />vs<br />
  5. New Technologies Require New Strategies<br />
  6. Customer Life Cycle<br />
  7. Customer Life Cycle<br />
  8. Customer Life Cycle<br />
  9. Customer Life Cycle<br />
  10. Turning Prospects into Proponents<br />
  11. Capture and Captivate Your Leads<br />
  12. Where Leads Get Lost<br />
  13. A Leaky Sales Funnel<br />
  14. Lost Sales are Costly<br />
  15. Leads Go Searching Online<br />86% search for health-related info<br />71% start patient research on search engines<br />78% use online mediums for CME courses  <br />More than 80 million adults use social media as health resource<br />61% of adults search for health info online<br />69% of tech buyers use social media, and it influences their buying decisions <br />
  16. Strategies for Digital Success<br />
  17. The Rule Is Engagement<br />
  18. The Job of Digital: Plug the Funnel<br />
  19. Aim Your Strategy<br />AIM YOUR DIGITAL STRATEGY TO TARGET PEOPLE BEFORE THEY FALL OUT OF YOUR FUNNEL. <br />KEEP THAT CAPTIVE AUDIENCE CAPTIVATED!<br />
  20. Putting an End to Funnel Fallout<br />A proactive digital strategy can plug your marketing funnel and realize sales from the elusive 50+ percent that are now drifting away from your brand.<br />
  21. Find digital solutions customized for you<br />www.cymbalinteractive.com<br />

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