Cymbal Interactive Explained

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A brief look at Cymbal Interactive - and how it can help healthcare marketers. …

A brief look at Cymbal Interactive - and how it can help healthcare marketers.

Cymbal Interactive helps healthcare companies strategically navigate interactive media and execute digital marketing campaigns with breakthrough results

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  • This slide communicates that often, interactive marketing spend is often an “experiment”

Transcript

  • 1. Who We Are
    How We Can Help
  • 2. Cymbal Interactive Is a Nucleus Group Company
  • 3. (strategy)
    (creative)
    (four affiliated companies focused exclusively on healthcare)
    (digital)
    (insight)
  • 4. (strategy)
    (creative)
    (four affiliated companies focused exclusively on healthcare)
    (digital)
    (insight)
  • 5. HEALTHCARE MARKETER
    HEALTHCARE MARKETER
    MEDICAL/LEGAL/REGULATORY
    MEDICAL/LEGAL/REGULATORY
    Home
    Family
    nurse
    Primary care physician
    Hospital Specialist Nurse
    SNF
    Nurse
    Laboratorians
    SNF
    Nurse Medical director
    ALF
    Nurse Physician
    HEALTHCARE PROFESSIONAL
    CAREGIVER
    ALF
    Nurse Physician on staff
    PATIENT
    (Consumer)
    Govt./
    Military
    PBM
    Medicaid
    Disease
    management
    Medicare
    INFLUENCER
    PAYOR
    Information sources
    Private health plan
    Pharmacists
    Self-insured
    company plan
    Peers / Fellow patients
    Healthcare Marketing: Our View
  • 6. Healthcare marketing is changing with increased spend on interactive media
  • 7. Interactive Marketing and Digital Media is
    NOT an experiment
  • 8. Often, no CLEAR path exists
  • 9. We can help healthcare companies
    NAVIGATE digital marketing
  • 10. Creating campaigns that ENHANCE existing strategy
  • 11. Helping you OPTIMIZE your
    marketing mix and marketing spend
  • 12. And MAXIMIZING revenue
  • 13. Our healthcare experience,
    means that you don’t have to teach us…
  • 14. How?
  • 15. STRATEGIC analysis and planning
  • 16. creating AWARENESS
  • 17. improving EDUCATION
  • 18. driving ADOPTION
  • 19. increasing EVANGELISM
  • 20. Digital Solutions for Healthcare Marketers
    INCREASE
    EVANGELISM
    CREATE
    AWARENESS
    DRIVE
    ADOPTION
    IMPROVE
    EDUCATION
  • 21. Analysis Informs Ongoing Success
    • Digital marketing planning and strategic sessions
    • 22. Customer insight solutions and market research
    • 23. Social media sentiment analysis
    • 24. In-depth marketing analytics and reporting
  • Test drive our custom solution finder
    www.cymbalinteractive.com
    THANK YOU