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Social Media: Threat or Business Opportunity?

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My presentation on social media in business which was presented at the inaugural GIBS-Vodacom ICT conference on 29 June 2010 in Johannesburg.

My presentation on social media in business which was presented at the inaugural GIBS-Vodacom ICT conference on 29 June 2010 in Johannesburg.

Published in: Technology, Business

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Transcript

  • 1. 29 June 2010 Social Media: Threat or Colin Daniels Business Opportunity?
  • 2. Social Media Revolution: http://bit.ly/9NZuOh
  • 3. Case Study #1: N estlé
  • 4. Corporate Giant.
  • 5. But it doesn’t get social media.
  • 6. A parody turns ugly
  • 7. Kit Kat advert (Work Like A Machine): http://bit.ly/d6Zb5N
  • 8. Greenpeace - Have a break?: http://bit.ly/avWXoG
  • 9. Suprise! People vent on social media
  • 10. But it gets worse...
  • 11. Case Study #2: Zappos
  • 12. Passionate Start-up.
  • 13. Which does get social media.
  • 14. Take a passionate CEO.
  • 15. “The primary purpose of the blogs and twitter is so that outsiders can get a glimpse into our company culture. We don’t really think of them as marketing channels so much as ways to develop a more personal connection with people, whether they are other employees or our customers.” - Zappos.com
  • 16. Tips #1: Live the brand! #2: Create a personality for your company #3: Follow and interact with your customers #4: Ask your customers for help #5: Monitor what people say about your brand on different platforms and take action!
  • 17. Tips #6: Don’t censor or remove comments/links/ videos as it draws even more attention to them #7: Be sincere & don’t insult your customers #8: Using social media purely for PR/marketing purposes will always backfire #9: Buy your brand name/keywords on Google and SM channels #10: Examine your company culture & ensure your target audience is a fit before jumping in
  • 18. Thank You! e: colin.daniels@gmail.com w: colindaniels.co.za t: twitter.com/youngBLOOD