Simple Technology: Quantum Leaps For Your Business

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Slide 2: “ I’m a digital immigrant. I wasn’t weaned on the web, nor coddled on a computer. Instead, I grew up in a highly centralized world where news and information were tightly controlled by a few editors, who deemed to tell us what we could and should know. My two young daughters, on the other hand, will be digital natives. They’ll ” never know a world without ubiquitous broadband internet access. 2

Slide 3: “ I’m a digital immigrant. I wasn’t weaned on the web, nor coddled on a computer. Instead, I grew up in a highly centralized world where news and information were tightly controlled by a few editors, who deemed to tell us what we could and should know. My two young daughters, on the other hand, will be digital natives. They’ll ” never know a world without ubiquitous broadband internet access. Speech to the American Society of Rupert Murdoch Newspapers, April 2005 2

Slide 4: Hands up if you or your business use: 3

Slide 5: Hands up if you or your business use: Websites 1) Email Facebook MySpace Instant Messaging 3

Slide 6: Hands up if you or your business use: Websites 1) Email Facebook MySpace Instant Messaging Blogs Moblogs Mobizines 2) Wikis Podcasts Skype YouTube RSS 3

Slide 7: Hands up if you or your business use: Websites Twitter 1) Email Facebook 3) Pownce Flickr MySpace Digg Instant Messaging Del.icio.us Basecamp Blogs Second Life Moblogs Feedburner Mobizines Bloglines 2) Wikis Technorati Podcasts Wikipedia Skype TinyUrl YouTube PageFlakes RSS Xdrive 3

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Slide 9: What can Web 2.0 do for you? 5

Slide 10: www.google.com/alerts 6

Slide 11: http://docs.google.com 7

Slide 12: www.youtube.com/theroyalchannel 8

Slide 13: www.wikipedia.com 9

Slide 14: www.muti.co.za 10

Slide 15: www.pageflakes.com 11

Slide 16: www.slideshare.net 12

Slide 17: www.secondlife.com 13

Slide 18: www.xdrive.com 14

Slide 19: www.basecamphq.com 15

Slide 20: www.timesurl.at 16

Slide 21: Viral to Rival. 17

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Slide 23: Free is the new black. 19

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Slide 27: DOs Make use of free web applications to save money, increase productivity & keep tabs on your customers Set up an internal wiki or blog for communicating & knowledge management Mobilise a community & create business/product evangelists Consider integrating “free” into your existing business model or next project Follow online trends & up-skill staff accordingly 21

Slide 28: DONTs Jump onto the Web 2.0 bandwagon without doing a needs analysis just because your competitors are Snub bloggers or the “little” people because the Net is a great place to rant and news spreads FAST!!! Spend lots of time & money building your own Facebook or YouTube application Resort to spam or unsavoury online marketing practises Think that your IT department automatically understands everything about the Net or has your best interests at heart 22

Slide 29: Questions? colin.daniels@gmail.com http://blog.colindaniels.co.za 23