1
“
I’m a digital immigrant. I wasn’t weaned
on the web, nor coddled on a computer.
Instead, I grew up in a highly centraliz...
“
                 I’m a digital immigrant. I wasn’t weaned
                 on the web, nor coddled on a computer.
      ...
Hands up if you or
your business use:




                     3
Hands up if you or
your business use:
    Websites
 1)   Email
    Facebook
    MySpace
Instant Messaging




            ...
Hands up if you or
your business use:
    Websites
 1)   Email
    Facebook
    MySpace
Instant Messaging
      Blogs
    ...
Hands up if you or
your business use:
    Websites           Twitter
 1)   Email
    Facebook
                    3) Pownc...
4
What can Web 2.0 do
     for you?

                      5
www.google.com/alerts
                        6
http://docs.google.com
                         7
www.youtube.com/theroyalchannel
                                  8
www.wikipedia.com
                    9
www.muti.co.za
                 10
www.pageflakes.com
                    11
www.slideshare.net
                     12
www.secondlife.com
                     13
www.xdrive.com
                 14
www.basecamphq.com
                     15
www.timesurl.at
                  16
Viral to Rival.
              17
18
Free is the
new black.
          19
20
20
20
DOs
Make use of free web applications to save money,
increase productivity & keep tabs on your customers
Set up an interna...
DONTs
Jump onto the Web 2.0 bandwagon without doing a
needs analysis just because your competitors are
Snub bloggers or th...
Questions?




colin.daniels@gmail.com
http://blog.colindaniels.co.za
                             23
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Simple Technology: Quantum Leaps For Your Business

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A presentation given to a diverse group at a workshop entitled: "The 2008 Debate" organised by Thinkerbox

Published in: Business, Technology
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Simple Technology: Quantum Leaps For Your Business

  1. 1. 1
  2. 2. “ I’m a digital immigrant. I wasn’t weaned on the web, nor coddled on a computer. Instead, I grew up in a highly centralized world where news and information were tightly controlled by a few editors, who deemed to tell us what we could and should know. My two young daughters, on the other hand, will be digital natives. They’ll ” never know a world without ubiquitous broadband internet access. 2
  3. 3. “ I’m a digital immigrant. I wasn’t weaned on the web, nor coddled on a computer. Instead, I grew up in a highly centralized world where news and information were tightly controlled by a few editors, who deemed to tell us what we could and should know. My two young daughters, on the other hand, will be digital natives. They’ll ” never know a world without ubiquitous broadband internet access. Speech to the American Society of Rupert Murdoch Newspapers, April 2005 2
  4. 4. Hands up if you or your business use: 3
  5. 5. Hands up if you or your business use: Websites 1) Email Facebook MySpace Instant Messaging 3
  6. 6. Hands up if you or your business use: Websites 1) Email Facebook MySpace Instant Messaging Blogs Moblogs Mobizines 2) Wikis Podcasts Skype YouTube RSS 3
  7. 7. Hands up if you or your business use: Websites Twitter 1) Email Facebook 3) Pownce Flickr MySpace Digg Instant Messaging Del.icio.us Basecamp Blogs Second Life Moblogs Feedburner Mobizines Bloglines 2) Wikis Technorati Podcasts Wikipedia Skype TinyUrl YouTube PageFlakes RSS Xdrive 3
  8. 8. 4
  9. 9. What can Web 2.0 do for you? 5
  10. 10. www.google.com/alerts 6
  11. 11. http://docs.google.com 7
  12. 12. www.youtube.com/theroyalchannel 8
  13. 13. www.wikipedia.com 9
  14. 14. www.muti.co.za 10
  15. 15. www.pageflakes.com 11
  16. 16. www.slideshare.net 12
  17. 17. www.secondlife.com 13
  18. 18. www.xdrive.com 14
  19. 19. www.basecamphq.com 15
  20. 20. www.timesurl.at 16
  21. 21. Viral to Rival. 17
  22. 22. 18
  23. 23. Free is the new black. 19
  24. 24. 20
  25. 25. 20
  26. 26. 20
  27. 27. DOs Make use of free web applications to save money, increase productivity & keep tabs on your customers Set up an internal wiki or blog for communicating & knowledge management Mobilise a community & create business/product evangelists Consider integrating “free” into your existing business model or next project Follow online trends & up-skill staff accordingly 21
  28. 28. DONTs Jump onto the Web 2.0 bandwagon without doing a needs analysis just because your competitors are Snub bloggers or the “little” people because the Net is a great place to rant and news spreads FAST!!! Spend lots of time & money building your own Facebook or YouTube application Resort to spam or unsavoury online marketing practises Think that your IT department automatically understands everything about the Net or has your best interests at heart 22
  29. 29. Questions? colin.daniels@gmail.com http://blog.colindaniels.co.za 23
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