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Line X 11.13.09 Line X 11.13.09 Presentation Transcript

  • How to Use Social & New Media to Manage Your Franchise Online     November 13, 2009 Greg Bozigian New Media Marketing Specialist Cygility.com
  • Agenda
    • What is Social Media?
      • Why is it important?
    • How to incorporate social media into your overall marketing strategy
    • How to track and monitor your brand in social media
    • Ways to attract more website visitors and inquires from social media
    • How to increase franchisee traffic and optimize search engine traffic with must-know SEO tools and strategies
  • “ Let Your Fingers Do The Walking ”
    • The Yellow Pages Was The Place
    “ The average cost of half page Yellow Pages display ad for one full year is over $15,000 ” ezinearticles.com
      • 76% reach of the population in an average month
      • 57% in the average week
  • Is Your Print Ad Enough?
    • “ I’m not 15… I don't understand this Social Media stuff.”
      • Social Networking
      • Blogging
      • Ratings & Reviews
      • Twitter
      • You’ve Heard All The Buzz:
  • What is Social Media? Similar to a business cocktail reception or chamber of commerce mixer without the constraints of time or space (Other people can listen in easily) “ It’s media (content that is published) with a social (anyone can add to it) component.”
  • Why is Social Media So Important?
    • The conversation has already started…
    • Social Media helps with Search Engine Optimization (SEO)
    • Social Media promotes your franchise
    • Social Media is Permission based
  • Social Networking
    • Sparks Interaction
    • Builds Trust
    • Adds Communication
    • “ Markets not Sells”
    • Generates Referrals
  • Agenda
    • What is Social Media?
      • Why is it important?
    • How to incorporate social media into your overall marketing strategy
    • How to track and monitor your brand in social media
    • Ways to attract more website visitors and inquires from social media
    • How to Increase franchisee traffic and optimize search engine traffic with must-know SEO tools and strategies
  • Social Media & Your Local Marketing Strategy
    • Meet people and start conversations
      • • Answer questions –help others
      • • Ask questions –trust others’ advice
    • Become a real member of the community
    • Add value to the community
    • Turns emails into blog posts
      • Turn forum posts into blog posts
    • Shoot videos at events and installations
    • Interview customers for your blog
    • Share lessons you learn
  • How to Incorporate Social Media into your Overall Marketing Strategy
  • Anyone Can Publish Anything
  • Publishing Tips for Social Media
    • Publish everything you have anywhere you can
    • Monitor what others publish, promote it
    • Empower your customers to publish
    • google.com/blogsearch
    • Technorati.com
    • Existing blogs
    • IndustryTwitterers
  • Monitor What’s Published
  • Promote Flattering Content
  • Empower Customers To Publish
  • Ratings & Reviews
    • What Other People Think Of You
    • What Other People Think Of Your Work
    • Builds Trust
    • Establishes Community
    • Gives Credibility
    • Generate Referrals
  • How Do You Get Rated?
    • Establish a Social Profile
    • Talk About Your Experience
    • Invite Your Customers
    • ASK For A Review
    • ASK For A Rating
    • The Goal
      • Get Others To Comment
  • How to Incorporate Social Media into your Overall Marketing Strategy
  • Monitor What’s Being Shared
  • Del.icio.us Market Research
  • Where Does Your Audience Hang Out http://www.doshdosh.com/list-of-social-media-news-websites
  • How to Incorporate Social Media into your Overall Marketing Strategy
    • Make new friends
    • Find your existing customers and friends
    • Network through groups
    • Add to your email signature, blog articles, bio or profile…
    • Be helpful
      • Answer questions
      • Share interesting content
      • Make connections
    Networking Tips for Social Media
  • Agenda
    • What is Social Media?
      • Why is it important?
    • How to incorporate social media into your overall marketing strategy
    • How to track and monitor your brand in social media
    • Ways to attract more website visitors and inquires from social media
    • How to Increase franchisee traffic and optimize search engine traffic with must-know SEO tools and strategies
  • What Should You Do?
    • Establish Yourself As A Professional
  • How Do You Socialize Online?
    • Set Up A Personal Profile
    • Add Contact Information
    • Add Pictures and Video
    • Give Advice, Help Others
    • “ Smile”
    • The Goal
      • Build Relationships-Don’t Sell
  • What Should You Do?
    • Build Your Location Profile
  • What Should You Do?
    • 3. Publish Your Past & Current Projects
  • Blogging
    • Establishes You As An Expert
    • Increases Interaction
    • Gets Your Message Out
    • Sells Through “Advice”
    • Builds Trust
    • Generates Referrals
  • How Do You “Blog”?
    • Join a forum
    • Comment on Industry News
    • Give Relevant Advice
    • Boast “Favorite” Products
    • Publish Experience Based Tips
    • The Goal
      • Be Active, Relevant and An Expert
    • Real Time Communication
    • Non Intrusive
    • An Always On Touchpoint
    • “ What’s Happening Now” Affect
    • Builds “Followers”
    • Generates Referrals
  • How Do You Tweet?
    • Sign Up
    • What Are our Doing?
    • Ask Customers, Colleagues &Friends to Follow You
    • Have Fun
    • Don’t Sell
    • The Goal
      • Get Noticed
  • Agenda
    • What is Social Media?
      • Why is it important?
    • How to incorporate social media into your overall marketing strategy
    • How to track and monitor your brand in social media
    • Ways to attract more website visitors and inquires from social media
    • How to Increase franchisee traffic and optimize search engine traffic with must-know SEO tools and strategies
  •  Search Engine Optimization (SEO)
    • SEO refers to techniques that help your website/ social profile rank higher in the organic/natural search results.
    • This helps more people who are looking for your product or service find you.
  • Buyers Start in Google
  • Search Engine Optimization
    • 3000 search's per second
      • Publish your content
      • Optimize your content
  • Organic Search Is Best
    • Free
    • More Traffic
    • Better Quality
    • Longer lasting
    Source: Marketing Sherpa and Enquirio
  • How Does Google Decide
    • On page factors
    • 25%
      • Content
    • Off page factors
    • 75%
      • Links
  • Self Service SEO…Absolutely
    • It’s not rocket science
    • Content is king
      • Gallery section
      • Testimonials
      • Special offers
    • Read a lot of blogs
    • Do your research
    • Start small and work your way up
    • Track and measure-know what works
  • 75% Of SEO is Done Off Page
    • Recommendations from friends
    • “ I know Jack Synder”
    • “ Jack Synder did a great job installing my LINE-X bedliner”
    • Greg Bozigian “Jack Synder is a real LINE-X expert”
  • Link Building
    • Partners
    • Directories
    • Content is King
    • Be active on social networks
    • Start a facebook group
    • Start a blog
    • Post viral isntallation videos, customer photos
    • Answers, forums, Wikis
  • More Content=More Links
  • Caution
    • Business content DOES NOT mean content about the products and services you sell
    • Create content that’s useful and interesting to your target personas
    • DON’T SELL
  • Local & Social Search Players
  • Agenda
    • What is Social Media?
      • Why is it important?
    • How to incorporate social media into your overall marketing strategy
    • How to track and monitor your brand in social media
    • Ways to attract more website visitors and inquires from social media
    • How to Increase franchisee traffic and optimize search engine traffic with must-know SEO tools and strategies
  • Measurement Metrics
    • Video views on YouTube
    • Friends on Facebook or LinkedIn
    • Votes for blog articles
    • Posts in forums
    • Questions answered on Yahoo Answers
  • Conversion Metrics
  • Questions?
    • “ Raise Your Hand”
    • Greg Bozigian
      • [email_address]
    • Post questions in your LINE-X forum
    • We’re Here To Help!