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    Line X 11.13.09 Line X 11.13.09 Presentation Transcript

    • How to Use Social & New Media to Manage Your Franchise Online     November 13, 2009 Greg Bozigian New Media Marketing Specialist Cygility.com
    • Agenda
      • What is Social Media?
        • Why is it important?
      • How to incorporate social media into your overall marketing strategy
      • How to track and monitor your brand in social media
      • Ways to attract more website visitors and inquires from social media
      • How to increase franchisee traffic and optimize search engine traffic with must-know SEO tools and strategies
    • “ Let Your Fingers Do The Walking ”
      • The Yellow Pages Was The Place
      “ The average cost of half page Yellow Pages display ad for one full year is over $15,000 ” ezinearticles.com
        • 76% reach of the population in an average month
        • 57% in the average week
    • Is Your Print Ad Enough?
      • “ I’m not 15… I don't understand this Social Media stuff.”
        • Social Networking
        • Blogging
        • Ratings & Reviews
        • Twitter
        • You’ve Heard All The Buzz:
    • What is Social Media? Similar to a business cocktail reception or chamber of commerce mixer without the constraints of time or space (Other people can listen in easily) “ It’s media (content that is published) with a social (anyone can add to it) component.”
    • Why is Social Media So Important?
      • The conversation has already started…
      • Social Media helps with Search Engine Optimization (SEO)
      • Social Media promotes your franchise
      • Social Media is Permission based
    • Social Networking
      • Sparks Interaction
      • Builds Trust
      • Adds Communication
      • “ Markets not Sells”
      • Generates Referrals
    • Agenda
      • What is Social Media?
        • Why is it important?
      • How to incorporate social media into your overall marketing strategy
      • How to track and monitor your brand in social media
      • Ways to attract more website visitors and inquires from social media
      • How to Increase franchisee traffic and optimize search engine traffic with must-know SEO tools and strategies
    • Social Media & Your Local Marketing Strategy
      • Meet people and start conversations
        • • Answer questions –help others
        • • Ask questions –trust others’ advice
      • Become a real member of the community
      • Add value to the community
      • Turns emails into blog posts
        • Turn forum posts into blog posts
      • Shoot videos at events and installations
      • Interview customers for your blog
      • Share lessons you learn
    • How to Incorporate Social Media into your Overall Marketing Strategy
    • Anyone Can Publish Anything
    • Publishing Tips for Social Media
      • Publish everything you have anywhere you can
      • Monitor what others publish, promote it
      • Empower your customers to publish
      • google.com/blogsearch
      • Technorati.com
      • Existing blogs
      • IndustryTwitterers
    • Monitor What’s Published
    • Promote Flattering Content
    • Empower Customers To Publish
    • Ratings & Reviews
      • What Other People Think Of You
      • What Other People Think Of Your Work
      • Builds Trust
      • Establishes Community
      • Gives Credibility
      • Generate Referrals
    • How Do You Get Rated?
      • Establish a Social Profile
      • Talk About Your Experience
      • Invite Your Customers
      • ASK For A Review
      • ASK For A Rating
      • The Goal
        • Get Others To Comment
    • How to Incorporate Social Media into your Overall Marketing Strategy
    • Monitor What’s Being Shared
    • Del.icio.us Market Research
    • Where Does Your Audience Hang Out http://www.doshdosh.com/list-of-social-media-news-websites
    • How to Incorporate Social Media into your Overall Marketing Strategy
      • Make new friends
      • Find your existing customers and friends
      • Network through groups
      • Add to your email signature, blog articles, bio or profile…
      • Be helpful
        • Answer questions
        • Share interesting content
        • Make connections
      Networking Tips for Social Media
    • Agenda
      • What is Social Media?
        • Why is it important?
      • How to incorporate social media into your overall marketing strategy
      • How to track and monitor your brand in social media
      • Ways to attract more website visitors and inquires from social media
      • How to Increase franchisee traffic and optimize search engine traffic with must-know SEO tools and strategies
    • What Should You Do?
      • Establish Yourself As A Professional
    • How Do You Socialize Online?
      • Set Up A Personal Profile
      • Add Contact Information
      • Add Pictures and Video
      • Give Advice, Help Others
      • “ Smile”
      • The Goal
        • Build Relationships-Don’t Sell
    • What Should You Do?
      • Build Your Location Profile
    • What Should You Do?
      • 3. Publish Your Past & Current Projects
    • Blogging
      • Establishes You As An Expert
      • Increases Interaction
      • Gets Your Message Out
      • Sells Through “Advice”
      • Builds Trust
      • Generates Referrals
    • How Do You “Blog”?
      • Join a forum
      • Comment on Industry News
      • Give Relevant Advice
      • Boast “Favorite” Products
      • Publish Experience Based Tips
      • The Goal
        • Be Active, Relevant and An Expert
      • Real Time Communication
      • Non Intrusive
      • An Always On Touchpoint
      • “ What’s Happening Now” Affect
      • Builds “Followers”
      • Generates Referrals
    • How Do You Tweet?
      • Sign Up
      • What Are our Doing?
      • Ask Customers, Colleagues &Friends to Follow You
      • Have Fun
      • Don’t Sell
      • The Goal
        • Get Noticed
    • Agenda
      • What is Social Media?
        • Why is it important?
      • How to incorporate social media into your overall marketing strategy
      • How to track and monitor your brand in social media
      • Ways to attract more website visitors and inquires from social media
      • How to Increase franchisee traffic and optimize search engine traffic with must-know SEO tools and strategies
    •  Search Engine Optimization (SEO)
      • SEO refers to techniques that help your website/ social profile rank higher in the organic/natural search results.
      • This helps more people who are looking for your product or service find you.
    • Buyers Start in Google
    • Search Engine Optimization
      • 3000 search's per second
        • Publish your content
        • Optimize your content
    • Organic Search Is Best
      • Free
      • More Traffic
      • Better Quality
      • Longer lasting
      Source: Marketing Sherpa and Enquirio
    • How Does Google Decide
      • On page factors
      • 25%
        • Content
      • Off page factors
      • 75%
        • Links
    • Self Service SEO…Absolutely
      • It’s not rocket science
      • Content is king
        • Gallery section
        • Testimonials
        • Special offers
      • Read a lot of blogs
      • Do your research
      • Start small and work your way up
      • Track and measure-know what works
    • 75% Of SEO is Done Off Page
      • Recommendations from friends
      • “ I know Jack Synder”
      • “ Jack Synder did a great job installing my LINE-X bedliner”
      • Greg Bozigian “Jack Synder is a real LINE-X expert”
    • Link Building
      • Partners
      • Directories
      • Content is King
      • Be active on social networks
      • Start a facebook group
      • Start a blog
      • Post viral isntallation videos, customer photos
      • Answers, forums, Wikis
    • More Content=More Links
    • Caution
      • Business content DOES NOT mean content about the products and services you sell
      • Create content that’s useful and interesting to your target personas
      • DON’T SELL
    • Local & Social Search Players
    • Agenda
      • What is Social Media?
        • Why is it important?
      • How to incorporate social media into your overall marketing strategy
      • How to track and monitor your brand in social media
      • Ways to attract more website visitors and inquires from social media
      • How to Increase franchisee traffic and optimize search engine traffic with must-know SEO tools and strategies
    • Measurement Metrics
      • Video views on YouTube
      • Friends on Facebook or LinkedIn
      • Votes for blog articles
      • Posts in forums
      • Questions answered on Yahoo Answers
    • Conversion Metrics
    • Questions?
      • “ Raise Your Hand”
      • Greg Bozigian
        • [email_address]
      • Post questions in your LINE-X forum
      • We’re Here To Help!