Cycling Scotland Newsletter Spring 2008
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  • 1. CYCLING Cycling Scotland SCOTLAND NEWS ISSUE 07 SPRING 2008 ‘Get into Cycling to School’ Media Campaign Launches Spring 2008 will see Cycling Scotland on a mission to get more children cycling to school, as a new Noticeboard media campaign has been launched in 4 areas across Scotland. 18 May: Etape Caledonia Spreading the message of “Get into Cycling to School” , Bike Week the media campaign is based around promoting the £10 14 June: Glasgow Big Bike Ride million investment made during the Scottish Government’s 15 June: Leukaemia Research ‘Tackling the School Run’ initiative. The project saw new cycle Kingussie Bikeathon infrastructure such as bike parking and cycle lockers installed 21 June: Edinburgh to St. Andrews alongside new off road paths and traffic calmed streets. Bike Ride 22 June: Two Capitals Ride: Taking a targeted approach, Cycling Scotland has focused Dunfermeline to Edinburgh on 4 key areas where research identified that parents would 22 June: First Mini Monster be most receptive to a pro-cycling message and good 14 September: Pedal for Scotland levels of cycling infrastructure and training were in place – Aberdeenshire, Moray, West Lothian and Edinburgh. 16 September: European Mobility Week 1
  • 2. Cycling Scotland Cycling Scotland Cycle Friendly Schools The marketing campaign will be backed up by PR work to get the message into local newspapers and radio. Photocalls are to be arranged Following the success of Cycling Scotland’s in schools where cycling levels are popular Cycle Friendly Employer scheme, a new now comparatively high, to show other award has been developed to encourage schools schools that it can be done and has a to provide facilities for children to be able to make positive impact on school life. their way to class by bike. A microsite has been launched on the The Cycle Friendly Schools award is due to launch in April Cycling Scotland website to give more 2008, and is aimed at primary schools across Scotland. The information to parents, teachers and award will assess how cycle-friendly Scottish primary schools children on how to get into cycling to are in relation to set criteria such as cycling infrastructure, school, and giving details of cycling incentives and promotion. The process will also enable continued from page 1 infrastructure and routes in the 4 focus schools to develop an action plan in order to make further areas. To find out more information, improvements which will mean more pupils can make an The aim of the campaign is to communicate to parents in visit active and safe journey to school. these areas that cycling to school is a good option for their children, being not only healthy, green and less stressful than www.cyclingscotland.org/ cyclingtoschool.aspx The scheme has been developed in partnership with a number driving them on the school run, but also now supported by of key stakeholders in order to encourage cycling as part measures to make it easy, safe, convenient and fun. Research had previously indicated that the main barrier to children cycling to school was that parents did not allow it because of Free cycle training Cycling Scotland is providing free reflective waistcoats, reflective of the whole school culture and contribute to increasing the number of children cycling to and at school. A Cycle Friendly fears that it may be unsafe. kit available arm bands, road signs for cycle training and cycling activity skills School pack will be sent to all primary schools in Scotland during April. The pack contains all the information needed to kits to assist with cycle training get the school on the road to achieving cycle friendly status, The media campaign will comprise a series of radio adverts in schools. These items are with specially devised guides for teachers and for a cycling broadcast during the school run hours, asking parents who being delivered to local authorities champion within the school, as well as assessment forms are driving their children to school to consider cycling as an throughout February, March and April and lesson plans. alternative, and will be backed up by visual media on key school run routes. The campaign visuals take inspiration and have been provided to School Travel Coordinators, Active School The Award pack will be sent to all Primary schools in Scotland from the fact that over 30% of school children want to Managers and Road Safety Officers through the School Travel Co-ordinator, Active School Co- cycle to school but only 1% do, and will range from large as appropriate to each local authority ordinator and Road Safety Officer networks. billboard adverts to bus shelter ‘take-overs’ where entire bus shelters will be overprinted with graphics showing children’s area. 4 day Cycle Trainer Courses are also available to help build capacity If you would like more information about becoming a Cycle enthusiasm for cycling to school. to enhance the delivery of cycle Friendly School you can contact Education and Training training within Local Authority areas. Officer Lindsay Brunton on 0141 229 5350 or at The overall aim is to encourage parents to re-evaluate their Cycling Scotland will continue to lindsaybrunton@cyclingscotland.org, or simply go to our attitude towards their children cycling to school, and to give offer this training free of charge for website at parents the information they need to plan how their children To order equipment or training call Alasdair Marshall on 0141 229 5350 key personnel throughout 2008. www.cyclingscotland.org/cyclefriendlyschool.aspx can cycle to school. 2 3
  • 3. Cycling Scotland Cycling Scotland Making Cycling Mainstream Cycle Friendly delivered in Perth Employer - 3 modules of Cycling Scotland’s professional The courses were well attended, SESTRAN award development course Making Cycling Mainstream and feedback showed the delegates were delivered in March 2008 to a group of local had found they had learnt key skills Regional Transport Partnership Sestran became authority and industry stakeholders in Perth. that would help them increase levels the latest employer to gain cycle-friendly status of cycling in their job roles. Making earlier this year, after fulfilling all the necessary The courses covered 3 key areas relating to increasing Cycling Mainstream courses can be criteria to receive the Cycle Friendly Employer cycling. The Stakeholder Engagement module outlines how delivered on demand, and at venues Award. to effectively work in partnership with other organisations and across the country, so if you are how to assess the needs of users and stakeholders through interested in booking contact Jim The award was presented to Sestran by Cycling Scotland effective consultation. Marketing and Promoting Cycling deals Riach on 0141 229 5350 or at Director Sandy Scotland. Keith Irving, Travel Plan Officer at with how to ensure cycling facilities are used once they are jimriach@cyclingscotland.org or Sestran, who had spearheaded the efforts to achieve the installed through marketing and PR, and how to raise overall visit the website at award, collected it on behalf of Sestran. Keith explained his Cycling Scotland Director, Sandy reasons for pursuing the award: cycling levels by promoting the various benefits of cycling www.cyclingscotland.org/ Scotland, presenting Keith Irving, to targeted segments of the market. On the more technical makingcyclingmainstream.aspx Travel Plan Officer at SESTRAN side, a full day course was devoted to carrying out a cycle “The improvement of cycling facilities will assist present day with the award audit, which is a key component of planning and designing cyclists, and encourage more people to consider cycling cycle routes. as a potential mode of transport, since exposure to traffic is a significant deterrent for some. The promotion of cycling Cycling can bring major health and environmental benefits. Cycling contributes contributes to several of Sestran’s key objectives, especially to several of in improving access to employment, contributing to the achievement of the UK’s national targets and obligations Sestran’s key on greenhouse gas emissions, promoting more sustainable objectives, travel and increasing transport choices while reducing especially in dependency on the private car.” improving access Any organisation seeking to become cycle-friendly to employment should contact Lindsay Brunton on 0141 229 5350 or at lindsaybrunton@cyclingscotland.org to get a Cycle Friendly Employer pack. 4 5
  • 4. Cycling Scotland Cycling Scotland Bike Week 2008 Bike Week Events Here are some of the Bike Week events announced so far: It’s all change for the biggest cycling event in Britain this year, as Bike Week returns fully rebranded and 14 June Glasgow Big Bike Ride revamped. An off road ride through the beautiful Glasgow Park in aid of Childline Scotland. Call 0844 892 0212 for more The job of managing the overall strategy and brand for the details. week long festival of over 1000 cycling events UK-wide has changed hands, and the new agency partners Forster and 12 - 15 June Edinburgh Bike Week Film Festival Limelight have brought not only a funky new brand style to The festival of bike related films returns to Edinburgh’s the week, but also a number of exciting new partnerships. Filmhouse, this year including a new film Just a Minute, a documentary on Scottish cycling hero Chris Hoy. The new Bike Week brand can be seen on the right, and www.bicyclefilmfestival.info brings a fresh and modern look to the event. In addition, 15 June Leukaemia Research Kingussie Bikeathon a new theme for the public relations strategy has been A 26 mile cycle through the outstanding Highland developed. Communications to press and media will carry countryside in aid of Leukaemia Research. the message that Bike Week is an ideal way to ‘Free the Email scotbike@tiscali.co.uk for details. Family’. Be it freeing kids up from the computer, or mum and dad from in front of the TV, Bike Week is an ideal opportunity 21 June Edinburgh to St Andrews Bike Ride for families to get out in the fresh air and do something active 67 miles of undulating Fife countryside make this annual and fun together. ride very popular, with over 1000 cyclists taking part to raise funds for LEPRA. www.lepra.org.uk Bike Week will this year have a commercial sponsor for the first time, as Nokia Mobile Phones are supporting the week’s 22 June Two Capitals Ride events. Bike Week also has a new charity partner, in the form Annabel Goldie MSP and Robin Harper MSP taking part in From the old capital city of Dunfermline to Edinburgh, of Sport Relief, giving people an additional opportunity to the MSP Bike Ride in Bike Week 2007 this ride takes in historic locations, beautiful views and support this great cause. raises funds for bikes and cycle equipment for schools. http://prenticeevents.com/ The new Bike Week Organiser’s Guide is out now and is In Scotland, Cycling Scotland will available from the Bike Week website at again be supporting event organisers 22 June First Mini Monster www.bikeweek.org.uk so anyone who wants to get involved and promoting the week’s activities as Pollok Park Glasgow. First Mini Monster is a duathalon and stage an event can get the full facts on the support from widely as possible in the press and event aimed at getting families and groups of friends Bike Week HQ and get ideas for different kinds of events to media. To find out how we can help together to enjoy a day out of running and cycling fun put on. and support your event, contact David and help raise money for Save the Children. Gilmour on 0141 229 5359 or at www.firstmonster.co.uk david@cyclingscotland.org www.bikeweek.org.uk 6 7
  • 5. Cycling Scotland Cycling Scotland Pedal for Scotland 2008 The ride is now an established - registration open institution on the summer calendar The biggest and best bike ride in Scotland celebrates its tenth birthday this year, as Pedal for Scotland returns on 14th September. The ride attracted an amazing 4000 participants last year, meaning its mass of riders has increased tenfold from the 400 riders who took part in the very first Pedal for Scotland just nine years earlier. The ride is now an established institution on the summer calendar of mass participation activities and looks set to grow from strength to strength this year with a flood of entries in already. For anyone not familiar with the ride, Pedal for Scotland runs from Glasgow to Edinburgh, taking a 50 mile route across the country, along quiet B roads and cycle paths. Along the way it takes in country parks, rural villages, stately homes, open countryside, and is book-ended by Scotland’s two largest cities. It’s ideal for a day out with the family, a workplace challenge, a fundraiser, or as the end goal of a keep fit regime. Riders are well looked after throughout the ride, with refreshment stops placed every ten or so miles along the route providing water and snacks, plus the traditional free pasta meal. Travel arrangements are also made easy with our transport service, which takes you and your bike either to the start or home from the finish line. Bringing friends along not only makes the ride more fun, but it can save you money too- register as a team of 4 and the 4th rider goes free. You can register for Pedal for Scotland now at www.pedalforscotland.org Deputy First Minister and Cabinet Secreatry for Health and Well-being Nicola Sturgeon and Alastair Campbell at Pedal for Scotland 2007 8 9
  • 6. Cycling Scotland Cycling Scotland South Ayrshire Council Etape Caledonia became the first recipients in Scotland of a complete on/off road cycle win a National Transport network. Other works have included cycle paths on the esplanade at Troon, Over 2500 cyclists are expected Award for cycle routes and designs for as yet unbuilt projects in Prestwick. to descend onto the picturesque roads of the Scottish highlands Cycling Scotland’s engineering consultancy Staff from the Council’s Transportation when Britain’s only closed- Transport Planning and Engineering (TP&E) is section of the Department of road cycle challenge, the Etape delighted to announce that their continued work Development, Safety and Regulation Caledonia, returns to Perthshire in partnership with South Ayrshire Council has submitted their Local Cycle Feeder for a second year on Sunday surrounding. The route provides a stern but achievable paid off, as the local authority has won a national Routes scheme for consideration for 18th May 2008. challenge for keen cyclists and novices alike leading cyclists transport award for walking and cycling. the Scottish Transport Awards 2007. through some of the most breathtaking scenery in Scotland. South Ayrshire Council won the Scottish Transport Award This year the 81-mile course will Councillor Peter Convery, the Council’s The Etape Caledonia has received a ringing endorsement 2007 Walking and Cycling Award. This award recognises start and finish in Pitlochry, winding Portfolio Carrier for Sustainability and from Olympic gold medal-winning cyclist Chris Hoy. the council’s innovative and exciting work, that has led to an around Loch Rannoch and Loch Environmental issues said: “To win a extensive number of cycle and walking routes being created Tummel, including a steep hill-climb national award of this calibre for the “I am delighted to support the Etape Caledonia 2008, in South Ayrshire. up Scheihallion with a total ascent of walking and cycling routes in South especially as it’s being held in my native Scotland! It’s a great 1,949m. The Scottish Transport Awards 2007, which are supported Ayrshire is a tribute to the innovation, chance to cycle on closed roads, which is something you by the Scottish Government, the Scottish Transport Studies dedication and determination of all the never usually get to do in the UK.” Hosting spectacular scenery, a Group, Transport Scotland, the Strathclyde Partnership staff involved in the project. fantastic route and the added benefit for Transport and Transport Times acknowledge real of no traffic to contend with, the Etape Entries are now open please visit “Walking and cycling are improvements to local transport. Caledonia gives cyclists the chance to wwww.etapecaledonia.co.uk or call the event office on environmentally friendly and experience closed roads in a superb 0871 384 9920 for more information. TP&E has designed and oversaw construction of a number sustainable ways of travelling. The of different cycling and walking routes in South Ayrshire. One network of routes can be enjoyed of the most notable is the Burton to Alloway path, which the by people of all ages, whether they TP&E team re-designed from its original use as a railway line, use them to travel to and from work, to form a vital sustainable transport link. An extensive cycle during their leisure time or as a way of network has also been installed in Ayr, while Girvan residents keeping fit. “South Ayrshire Council’s Local Transport Strategy recognises the need to promote and encourage greater use of sustainable transport. Scotland’s National Transport Strategy prioritises cycling, together with walking, as the preferred method of transport, so it is A cyclist samples South Ayrshire’s award winning very important to provide high quality network with a trip on the Ayrshire Coast Cycleway facilities for cyclists and walkers.” The Etape Caledonia includes a hill-climb up Scheihallion (centre) 10 11
  • 7. Cycling Scotland Cycling Scotland Cycling Action Plan The Transport Minister Stewart use the feedback from these events to focus the individual Stevenson is backing the efforts of all delivery organisations and provide greater development of a new Cycling shared direction to integrate cycling into everyday life. Action Plan for Scotland (CAPS) to galvanise efforts to get more The plan will map activity, identify opportunities for partnership, people cycling more often. encourage organisations to commit to outcomes for cycling delivery, and set targets to monitor progress. The Action During the summer, members of the Plan will become a dynamic strategy and is an excellent public and stakeholder organisations opportunity to co-ordinate the work of national agencies such will be invited to take part in a number as Scottish Natural Heritage and Sustrans, public transport of participatory events to help set operators, health and education authorities, planning and the priorities for the project. The roads authorities, private businesses and central and local CAPS board, which comprises 12 key government. First Mini Monster partners and is chaired by Cycling Scotland Chief Executive Erl Wilkie, will The completed Action Plan will be published early next year. The countdown is on to enter First Mini Monster, the first duathlon of its kind in Scotland aimed at the Grand Slam winner, British Lions captain and best full-back of his National Assessment 2008 families and friends of all ages to raise money for generation. He issued a rallying call The National Assessment of FirstGroup’s charity partners, Save the Children. for entries to First Mini Monster. Gavin, local authorities is on the verge who is planning to compete in the of completion, and is set to Hosted by FirstGroup, First Mini Monster is a spin-off from Glasgow event with his wife Diane and provide a new overview of the the First Monster Challenge, the 120km team duathlon two children Adam, 11, and Holly, nine, standard of cycling provision in (cycling and running) around the shores of Loch Ness which said: “FirstGroup is putting on fantastic every region of Scotland. was launched last year and returns on 13 September. events throughout the country.’’ Building on the work done for the The First Mini Monster - on Sunday 22 June - will be a more To register or for more information original National Assessment project genteel event with the choice of two fun challenges suitable about the First Mini Monster Challenges in 2005, the new report will show how for all fitness levels. The first is aimed at families and friends and the First Monster Challenge log local authorities throughout the country Initial analysis of the results show positive signs of and will see participants either run 1.5km or cycle 5km and on to www.firstmonster.com set cycling policy, assess user needs, improvement in several areas, and Cycling Scotland is the second is an adult race of either 3km run or 10km cycle. plan, design and build infrastructure, working hard to finalise the findings for publication in May Both are designed for teams of four, with each member provide training and promote cycling 2008. The full report and individual reports for each local completing one run or one bike section of the course. to local people. Crucially, it will show authority area will be available as a physical document on what improvements have been made request from Cycling Scotland, and digital versions will be Pictured (above) with local school children is Gavin Hastings, since the first report 3 years ago. available to download from the Cycling Scotland website. 12 13
  • 8. Cycling Scotland Cycling Scotland Scottish Cyclist breaks world record for cycling round the world A Scottish cyclist has broken a 18,000 miles. Flying time was not counted but the stopwatch world record for cycling around started ticking as soon as the bike had cleared customs. The the world, as Fife man Mark former record holder was another Briton, Steve Strange, who Beaumont cycled over 18,000 in 2004-5 cycled 18,424 miles in 276 days, 19 hours and 15 miles in just 195 days. Beaumont minutes. became the Guinness World Record holder for the title Mr. Beaumont smashed that by almost three months, arriving of fastest person ever to exactly on time, after cycling a gruelling 100 miles a day on cycle around the world, after a bike weighing 100 kilos (220lbs), with a day off every two circumnavigating the globe on weeks. A low point was travelling 800 miles through Pakistan- a journey that took him through administered parts of the lawless Baluchistan province, 20 countries and numerous where he was given a police escort by day and locked up by brushes with trouble. night in police cells for his own safety. Finishing his journey at the Arc de He lost a stone. But, he said he made some “amazing Triomphe in Paris, Beaumont was friendships” along the way, and had time to take in some greeted by family and friends, and amazing sights. the world’s media, with whom he shared some stories of his trip. He Mr. Beaumont’s cycling bug began early. At the age of 12 he suffered water poisoning in Iran and cycled across Scotland, but only after his mother persuaded food poisoning in Pakistan, and was him that Land’s End to John o’ Groats was too far. To prepare knocked off his bike three times - by for his record bid, in 2006 he pedalled from Warsaw to the Mugged in His position was updated every two hours on his website via satellite. Arctic Circle. a donkey in Pakistan, a motorbike in India and in Florida by an old woman Louisiana, locked in a car. After initial saddles sores, his body soon got accustomed to up by police in Mr. Beaumont was congratulated by Prince William, who is Mugged in Louisiana, locked up by the daily routine, but mentally there were tough moments. Pakistan, and patron of Tusk, one of the charities he raised money for. He police in Pakistan, and nearly washed nearly washed has already raised around £5,000 but expects to make at least another £10,000 now that he has crossed the finishing “Then it’s just a case of getting through the next hours, or away by torrential rains in Thailand, Mr. Beaumont, 25, said he “never felt like minutes. In easier times you can lengthen your focus to the away by torrential line. giving up”. end of a country. It’s all about mind games” Mark said. “There , rains in Thailand, were long stretches where I didn’t speak to anyone and had Mr. Beaumont, 25, Mr. Beaumont said he was not sure what to do next: “It’s To beat the previous Guinness World no contact. I took a lot of strength from the fact that a lot of said he ‘never felt really a blank canvas now. You’ll have to ask me that next in a few days. I intend to sleep for about a fortnight.” people were watching a little dot on a GPS map and knew Record, the politics graduate from Newburgh, Fife, had to cycle at least where I was” he said. , like giving up’ 14 15
  • 9. Written by Andrew Pankhurst and Ian Aitken Cycling Scotland Lindsay Brunton and Clare Benjamin. For a PDF in larger text email andrewpankhurst@cyclingscotland.org CTC appeal to women cyclists with “5 Miles to Fabulous” rides The Cyclists Touring Club (CTC) has launched a new series of rides to attract women riders into their organisation. After over 100 years in existence, the CTC is well established to spot trends in cycling, and one trend that has long been overwhelmingly obvious is that cycling is a male dominated pastime. To address this, the CTC has developed 5 Miles to Fabulous, a series of short women only rides. The central idea is to tap into the female disposition towards staying in shape, by pairing that with the fun aspect of group bikes rides, to make exercise something that is more enjoyable and social than your average session on the treadmill. A CTC spokesperson commented: “Women have an influential role in the travel decisions of the family, and this can lead to an increase in family cycling, including children cycling to school and partners commuting to work. This is a good opportunity for groups, cycle trainers and local authorities to publicise their cycle activities and services in this often hard to reach sector. “Five miles to Fabulous is targeted at women who have a basic level of cycling competency, but haven’t cycled for many years and/or lack confidence and need a motivator to help them get back on the bike. This is created through a supportive, friendly atmosphere, amongst likeminded peers, with an experienced cycle leader to develop skills and give advice and encouragement.” The CTC are looking for more event organisers across the country, to provide as many opportunities as possible for women to take part and get cycling. Want to know how to organise a Five Miles to Fabulous event? Go to www.fivemilestofabulous.co.uk 16