2009/2010                    CYCLING SCOTLAND                           2009 / 2010            ANNUAL REPORT & ACCOUNTS
CYCLING SCOTLAND                 Chair’s Introduction   4               2009 / 2010           Chief Executive’s Report   8...
Cycling Scotland 2009/2010 Annual Report & Accounts    Cycling Scotland Annual Report                                     ...
Meet the board                                                                                             Our member     ...
Chief Executive’s Report                                                                                                  ...
Following the publication of CAPS, Cycling Scotland chaired the                                                           ...
CAPS also places emphasis on the importance             campaign to encourage more children to cycle to     of promoting c...
Events such as freshnlo Pedal for Scotland                                                                                ...
BikeEventsScotland.com provides a year-round calendar of events for all types ofcycling, including mountain biking, andrid...
1     Ian Aitken – Chief Executive                          6    Paul Wright - Assistant Cycle Training                Ian...
The Riderz provoking a typically awestruck                                                                                ...
Post campaign research has shown the campaign has a significant effect on parental attitudes to children                  ...
The Clan stunt team in action.     Team Green Britain Bike Week                            As part of the partnership with...
Mark Beaumont, Miss Scotland Nicola Mimnagh,                                                                              ...
CAPS Delivery Forum                                      Transport consultants Halcrow have continued to                  ...
Cycling Scotland Chairman Bill Wright                                                                          presents Li...
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Annual Report 2010
Upcoming SlideShare
Loading in...5
×

Annual Report 2010

1,964

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,964
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
34
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Annual Report 2010

  1. 1. 2009/2010 CYCLING SCOTLAND 2009 / 2010 ANNUAL REPORT & ACCOUNTS
  2. 2. CYCLING SCOTLAND Chair’s Introduction 4 2009 / 2010 Chief Executive’s Report 8ANNUAL REPORT & ACCOUNTS Project Case Studies 20 Cycling Statistics and Trends 32 Cycling Scotland Business Plan 37 Cycling Action Plan for Scotland 58 Financial Accounts 2009/10 62
  3. 3. Cycling Scotland 2009/2010 Annual Report & Accounts Cycling Scotland Annual Report in on sustainable modes of transport in times of fiscal difficulty. Schemes that promote active travel often have and environmental change for Scotland in an extremely cost effective way. We have a track record of doing a lot 2010: Chair’s Introduction a much higher return on investment than large scale road or rail infrastructure projects, and cost considerably by using just a little. less to implement. During the economic hardship of An effective sustainable transport network in Scotland From time to time it seems we all hit a bump in the road at some point or other. Mine the 1970s there was a focus by local government on is within reach, and although there will be bumps in came about a third of the way through Pedal for Scotland this year, when I buckled installing pedestrian precincts in town and city centres the road along the way, Cycling Scotland is committed my front wheel and had to gracefully retire from the ride. across the UK, which left an indelible legacy on the to going the distance to get the results. Unlike my way people choose to travel to retail centres and move ill-fated experience at Pedal for Scotland, this is not The UK seems to have hit something of a bump has developed an excellent support network of around public spaces. an organisation that is about to gracefully retire from recently too, and the threat of spending cuts hangs organisations, campaign groups and specialist local the ride. heavy over us all. However we shouldn’t lose sight of authority staff which are now working collectively to The publication of the Cycling Action Plan for Scotland long term problems when trying to put our collective achieve real change, as the upward trend in range of earlier this year clearly demonstrates the Scottish Bill Wright house in order in the short term. Even in the countries positive indicators contained in a later chapter of this Government’s commitment to encouraging more Chairman that have enjoyed huge success in encouraging large report bears out. people to choose cycling for short journeys. This annual Cycling Scotland numbers of people to cycle, the progress was made report sets out how Cycling Scotland will carry out the over several decades and the results were achieved The Scottish Parliament recognised the importance actions assigned to it in the plan to help the Scottish gradually. The problems we seek to address by of cycling in a recent inquiry held by the Transport, Government achieve its aims. You will also find our getting more people to choose cycling over the car for Infrastructure and Climate Change Committee. The accounts statement for the last financial year. short trips, such as climate change and the problems cross party group concluded that promoting active There is less money to go around, and every4 caused by physical inactivity, require sustained long travel modes has huge potential to benefit the health 5 organisation should be looking to do more with less and term effort to make a lasting impact. of the people of Scotland as well as contributing to make every penny count. But the message I hope you meeting Scotland’s ambitious climate change targets. will take away from reading this report is that Cycling Scotland is starting to make real headway in terms Scotland is an organisation that is delivering real social of promoting cycling, and over the last ten years Indeed, it makes excellent economic sense to focus
  4. 4. Meet the board Our member organisations are: Chairman – Bill Wright Bill Wright is the chair of Cycling Scotland. Bill is a financial planner, a non-councillor The Bike Station member of TACTRAN and was a board member of Sustrans before joining the board of Cycling Scotland. Bill became Chairman in 2007. Challenge for Change City of Edinburgh Council Director - Brain Curtis MBE The Common Wheel Brian Curtis has been active in cycle promotion for many years through the CTC, the Scottish Cycling Development Project and Cycling Scotland. Brian was formerly chair CTC Scotland of Cycling Scotland and was awarded an MBE for his work in cycle promotion. CTC UK East Dunbartonshire Cycle Director – Jackie Davidson Cooperative Jackie Davidson is the Chief Executive of Scottish Cycling, board member of Commonwealth Games Scotland and a former President of Triathlonscotland. Fife Council First Scotrail Forestry Commission Scotland Director – Stuart Knowles Stuart Knowles is the Senior Manager for Traffic and Transportation Services at Gareth George Cycling Scotland 2009/2010 Annual Report & Accounts Fife Council. HITRANS Living Streets Scotland Director – John Lauder Alan Malcolm John Lauder is the Director of Sustrans Scotland, the charity that’s enabling people to National Access Forum travel by foot, bike or public transport for more of the journeys we make every day. NESTRANS NHS Health Scotland Director – Alan Malcolm Paths for All Alan Malcolm was Senior Depute Director of Land Services for Glasgow City Council Road Safety Scotland until retirement and is an appointed member of SPT. Scottish Cycling Scottish Natural Heritage Director – Sandy Scotland SESTrans Sandy Scotland has been involved in cycling promotion for many years as a member of Spokes Spokes and an appointed member of the SEStran board. SportScotland SPT Observer – Karen Furey, Transport Scotland Sustrans Karen Furey is Cycling Policy Manager with the Sustainable Transport Team at6 Transport Scotland. TRANSform Scotland 7 Transport Scotland VisitScotland The board is appointed by our member organisations.
  5. 5. Chief Executive’s Report Cycling Scotland 2009/2010 Annual Report & Accounts Bike Week is held every year in June as a way to entice people to try out cycling by participating in one of the hundreds of entry level events on offer, with the idea being that it leaves behind a legacy of cycling activity throughout the summer. In Bike Week this year, the Scottish Government set out plans intended to have a far longer legacy, as the Cycling Action Plan for Scotland (CAPS) was published with the vision of getting 10% of journeys in Scotland made by bike by 2020 as its core aim. CAPS was launched by Transport, Scotland, and Transport Scotland is now the Infrastructure and Climate Change Minister agency leading the development of CAPS. Stewart Stevenson MSP at the opening Cycling Scotland has an important role to of a new cycle path in Fife, and made the play in many of the actions set out in CAPS, Government’s impetus for growing the number and our business plan is now focused around of cyclists very clear, saying: “Scotland has the helping to deliver on the ambitious vision set toughest climate change legislation anywhere out by Transport Scotland. It has been revised in the world and as our climate change delivery for the period 2011 – 2016 to encapsulate plan made clear we need to decarbonise all of Cycling Scotland’s CAPS actions and almost all road transport by 2050. This means was circulated amongst all of our member8 persuading more motorists to get out of their organisations for consultation. Across 5 9 cars and getting more people to cycle.” different programme areas, we are working to make Scotland a place where cycling is the The Scottish Government’s Transport natural choice for making short journeys. Directorate recently merged with Transport
  6. 6. Following the publication of CAPS, Cycling Scotland chaired the first meeting of the Cycle Training Standards and Delivery Group. The group consists of representatives from CTC, Cycling Scotland, Learning and Teaching Scotland, Road Safety Grampian, Road Safety Scotland, sportscotland, Sustrans, Transport Scotland, Volunteer Development Scotland and West of Scotland Road Safety Forum. The group has announced additional funding to support the delivery of cycle training, and will meet regularly to drive the project forward. From 2011 Cycling Scotland will co-ordinate the distribution of resources for all 3 levels of training to Road Safety Officers, Active School Coordinators and any other delivery partners. Another key development in our Education and Training programme that has been prioritised in CAPS is working with key stakeholders and the tertiary education sector to offer accredited modules on integrating cycling best practice within their professional roles. Cycling Scotland will do this by continuing to develop and expand our range of Making Cycling Mainstream Courses, which offer continuing professional development for those working in the cycling and active Cycle training for children has been travel sector and for post graduate students of transport planning identified as a high priority by CAPS. and engineering degree courses. This will ensure that there is a skilled workforce that can plan, design and deliver infrastructure New Cycling Scotland Cycling Scotland 2009/2010 Annual Report & Accounts and education which will provide the necessary facilities to support more people cycling. Business Plan Active Living Our Active Living Training & Education These are: programmes will also • Ready Steady Bike, the playground-based contribute to a number CAPS places a significant level of importance on level 1 programme aimed at equipping Primary of key outcomes in equipping the generations of the future to cycle 5 age children with basic cycle control skills, CAPS. The plan sets confidently and safely. The very first action CAPS which forms a comprehensive introduction to out the need to provide sets out is to set up a standards and delivery the SCTS. increased support for group for cycle training to ensure as many Scottish • SCTS is a level 2 programme which is community cycling children as possible get access to on-road cycle delivered in an on-road setting and teaches projects that will promote training. Cycling Scotland has been working for Primary 6 age children to negotiate traffic and cycling in an inclusive, many years to build additional delivery capacity basic junctions. accessible way, in Scotland by providing instructor training so that • Go By Cycle, the third level, teaches journey particularly to novice people across the country have the right skills to planning and more advanced junctions to cyclists, and encourage the development and maintenance of online teach children to cycle competently. Primary 7 aged children. cycle journey planning by local communities. We have also ensured that Scotland has a Around 50% of children in Scotland receive cycle Cycling Scotland’s Cycle Friendly Communities Fund provides this three-level cycle training programme in line with training, and around half of those receive training support, by offering grants of up to £5000 for community groups to the UK national standard. This was done by in an on-road setting. The Standards and Delivery10 Cycling Scotland is now responsible for the three levels of set up local cycling projects. Groups can also apply for funding and 11 developing an additional two levels of training Group is committed to ensuring that significantly children’s cycle training. resources to map their local area’s cycle facilities as part of the open resources to support the Scottish Cycle Training higher numbers of children receive on-road source online cycle journey planner cyclestreets.net Scheme (SCTS) module administered by Road cycle training. Safety Scotland.
  7. 7. CAPS also places emphasis on the importance campaign to encourage more children to cycle to of promoting cycling to young people not only school which has been successfully delivered in as an activity for leisure or travel, but also as a 13 local authority areas. The campaign has been fun activity and a sport, through the promotion of proven to have a significant positive impact upon cycling activities, led cycle rides and cycling as a parents’ attitudes to letting their children cycle to PE activity choice. In order to increase the number school and has enthused children about wanting to of school cycling activities and the development of make the journey to school on their bikes. Cycling cycling as an option for extra curriculum activity, Scotland has also started to deliver cycle training Cycling Scotland has developed a number of courses for PE teachers and we are delivering programmes in the schools setting. CPD for teachers in conjunction with Learning and Teaching Scotland for Go Mountain Bike and Cycle Cycling Scotland chairs the Cycling and Schools Ride Leader training. group, which meets quarterly to coordinate all cycling activity in the schools setting across the member organisations, which includes Bike Club, CTC Scotland, Road Safety Scotland, Scottish Cycling, sportscotland, Sustrans and The Cycle Friendly School Award rewards schools that create a cycle culture that encourages children to make active journeys to class. Transport Scotland. Our Cycle Friendly School Award is specifically geared towards creating schools with an established cycling culture. It is awarded to schools CAPS also recognises the multiple benefits of encouraging people Cycling Scotland 2009/2010 Annual Report & Accounts that provide cycle training, good infrastructure to cycle to work. Cycle commuting reduces congestion and carbon Employer Handbook CAPS aims to get and promote cycling activities to pupils. We have more people cycling emissions whilst also giving people their recommended levels of physical to work by providing activity for the day over the length of an average journey. The Cycling developed a suite of lesson plans to accompany additional support for the award which integrate cycling across a the Cycle Friendly Action Plan seeks to encourage private sector employers to become Employer scheme Cycle Friendly Employers by offering loan support for workplace cycling wide spectrum of areas within the Curriculum for Excellence. We also run a social marketing facilities. Cycling Scotland has administered the Cycle Friendly Employer Scheme since its inception in 2003 and currently 65 workplaces have been given the award, with over 36,000 people now working in a cycle friendly workplace. Cycling Scotland is also working in partnership with the Energy Saving Trust to offer interest free loans to help employers improve workplace cycling facilities so they can achieve the Cycle Friendly Employer Award.12 13 Shetland on Wheels is a community project funded by the Cycle Friendly Communities Fund, which aims to promote active travel and provide opportunities for children and young people to develop their cycling skills.
  8. 8. Events such as freshnlo Pedal for Scotland can play a vital role in encouraging people to get back on their bikes, including young people as seen here enjoying the Family Ride at this year’s event. Information and Guidance The Cycling Action Plan for Scotland also places significant importance on promoting the use of planning policy, access legislation and design guidance to a wide range of professionals. Cycling Scotland is addressing this by working in partnership with a range of stakeholders on the SATIN project - a technical advisory group for those designing and implementing infrastructure for outdoor access and active travel networks. The group is called SATIN, the Scottish Access Technical Information Network, and will act as a single mechanism to exchange good practice and to store, disseminate and share information amongst those delivering outdoor access and active travel infrastructure in Scotland. A web-based resource is being created as the key mechanism for this dissemination of information. Cycling Scotland 2009/2010 Annual Report & Accounts In order to measure the success of the wide range of initiatives within CAPS, Transport Scotland has also identified the need to develop guidance for gathering data on the numbers of people cycling at a local level. The SATIN web resource will promote the use of best Cycling Scotland will take this forward and practice in planning policy, provide guidance, advice and support for cycle access legislation and design guidance. monitoring at a local and national level. This will be addressed through the Cycling Action Plan for Scotland Delivery Forum, which Cycling Scotland will chair. has continued to grow in Scotland throughout Cycling Leisure Tourism and Access Scotland’s involvement with it, with the number of events increasing from 150 in 2005 to 273 in 2010, and CAPS also highlights the importance of the number of people participating in the events has providing cycling events which encourage increased from 12,000 in 2005 to 72,000 in 2010. people back into the saddle. Both Team Green Britain Bike Week and freshnlo Pedal for Cycling Scotland has also grown freshnlo Pedal for Scotland are featured in CAPS as case studies Scotland into the biggest bike ride and one of the of successful ways of engaging people and biggest mass participation events in Scotland. Over getting them back into the habit of cycling.14 9000 people took part in 2010 across three rides 15 Cycling Scotland has been responsible for tailored to suit every level of cycling ability. The event promoting Bike Week in Scotland since 2003. has won 7 industry awards in the last 2 years and looks The annual week-long celebration of cycling set to attract even more cyclists in years to come.
  9. 9. BikeEventsScotland.com provides a year-round calendar of events for all types ofcycling, including mountain biking, andrides for beginners, families, road cyclists orcompetitive sports cyclists. Cycling Scotland 2009/2010 Annual Report & Accounts Events can play a strong role in encouraging Through this wide variety of programmes and projects Cycling Scotland will people to cycle, and Cycling Scotland works support Transport Scotland in its efforts to get Scots out of their cars and to promote all cycling events that take place in enjoying a greener and healthier way of travelling on two wheels. Cycling Scotland by listing them in the online events Scotland is proud to be one of the key delivery organisations for the Cycling database BikeEventsScotland.com, which was Action Plan for Scotland and as this report shows, the projects required to fulfil developed in partnership with CTC Scotland, our CAPS actions are already established and achieving results. Forestry Commission Scotland, Scottish Cycling, Sustrans and Visit Scotland. This annual report also contains case studies of our most successful projects from the last 12 months and gives details of our board members and project Communication staff. There is also a section highlighting key cycling statistics and trends, a copy of our newly revised business plan and our statement of accounts for the In order to achieve the CAPS vision of getting 10% last financial year. I hope the annual report provides a useful insight into our of journeys made by bike by 2020, it is important organisation, and demonstrates that we are delivering a high quality service to for cycling to be viewed in a positive way by Scotland that makes a positive impact on people’s lives. CyclingScotland.org provides a the public. Cycling Scotland’s communications comprehensive online resource for cycling activities directly support this by generating positive news, events and advice for cyclists. media coverage that positions cycling as an aspirational and mainstream mode of transport. Cycling Scotland has generated just under Ian Aitken 17 £3,000,000 worth of media coverage in 2010 to Chief Executive, Cycling Scotland date, and provides a comprehensive website for cyclists and a regular newsletter to keep people informed of key developments.
  10. 10. 1 Ian Aitken – Chief Executive 6 Paul Wright - Assistant Cycle Training Ian has been with Cycling Scotland since 2004, Officer starting out as Company Secretary before Paul assists the Cycle Training Officer in the becoming Marketing Manager in 2005. In 2009 he coordination of Cycle Training nationwide, by working became Chief Executive of the organisation and is with key networks and delivery partners to ensure Meet the team responsible for ensuring Cycling Scotland delivers as many Scottish schoolchildren as possible receive on the key performance indicators set out in its multi-stage on-road cycle training delivered in line business plan. with the national standard. 2 Linda Peters – Company Secretary and 7 Andrew Pankhurst – Senior Senior Finance Officer Communications Officer Linda is responsible for managing Cycling Andrew manages communications projects for Scotland’s finances, and is also the organisation’s Cycling Scotland, including the Give Me Cycle Space Company Secretary. Campaign, freshnlo Pedal for Scotland and Team Green Britain Bike Week. 4 8 6 3 Alasdair Marshall – Policy Officer Alasdair plays a key role in formulating the 8 Janika Fuchs – Communications 11 organisation’s business plan, organises the Assistant 7 10 annual conference, responds to a wide variety Janika works on communications projects for Cycling 3 of consultations on cycling and active travel and Scotland, including the Give Me Cycle Space 5 works in partnership with representatives from Campaign, freshnlo Pedal for Scotland and Team 2 Cycling Scotland 2009/2010 Annual Report & Accounts Sustrans, SPT, Living Streets and Paths for All to Green Britain Bike Week. stage the annual Walking, Cycling and Connecting 9 Communities Conference. 9 Catherine Christie – Office Administrator 1 Catherine manages the Cycling Scotland office and NOT Jim Riach- Senior Education and assists with all of our projects and initiatives. PICTURED Training Officer Jim runs all of Cycling Scotland’s Education and 10 Gordon Walker – Training programmes, including all cycle training Finance & Admin Assistant courses and development programmes and the Gordon looks after Cycling Scotland’s finances and Making Cycling Mainstream workshops. assists with a wide range of projects. 4 Christopher Johnson – Education Transport Planning and Engineering and Training Officer Chris manages the Cycle Friendly Employer, NOT Peter Leslie - TP&E Senior Engineer PICTURED Cycle Friendly School and Cycle Friendly Peter manages TP&E (Transport Planning and Communities programmes. Engineering), the social enterprise engineering consultancy solely owned by Cycling Scotland, 5 Graham Park - Cycle Training Officer whose profits go back to promoting cycling. TP&E Graham supports the coordination of Cycle design cycle routes and infrastructure projects for a Training nationwide, by working with key networks wide range of Scottish local authorities and private and delivery partners to ensure as many Scottish sector organisations. school children as possible receive multi-stage18 on-road cycle training delivered in line with the 11 Campbell McCall – Assistant Engineer 19 national standard. Campbell works alongside Peter Leslie to deliver sustainable transport engineering solutions with TP&E.
  11. 11. The Riderz provoking a typically awestruck The Riderz show off their impressive stunts reaction from pupils at Duddingston Primary during their 2010 tour as part of the Give Me School in Edinburgh Cycle Space campaign. 3. Project Case Studies Cycling Scotland 2009/2010 Annual Report & Accounts Riderz/Give Me Cycle Space Campaign planning sessions so that parents can help their children plan the safest route to school. As part of our Active Living programme, Cycling Scotland is working to ensure more people are We also used visits from the Riderz stunt team to making their regular, everyday journeys in a more get children excited about the prospect of getting active way. The school run is one of the major areas on their bikes. The Riderz is an urban cycle stunt we focus on, as encouraging active journeys in this team that visits schools in each of the local authority setting gives children daily exercise and helps to areas that the campaign runs in, and performs a teach them to be independent. spectacular stunt show to show children that cycling is an exciting, cool and fun thing to be involved For the second year, Cycling Scotland has run a in. The team also run afternoon sessions with the social marketing campaign aimed at encouraging children covering cycle skills, bike maintenance and more children to cycle to school. Our research travel planning. showed that the key barrier to children cycling to school was that parents did not feel that it was safe, Cycling Scotland coordinated the campaign in and so we devised a communications campaign seven areas across Scotland during 2010 - in East to address this. By creating Cycle Friendly Zones Dunbartonshire, East Renfrewshire, Edinburgh, around schools using a mix of advertising, we were Glasgow, Moray, North Lanarkshire and Orkney. The able to engage with drivers and ask them to be six week campaign included outdoor advertising, aware of children cycling to school and to give them chalk stencilling on roads, lamp post banners, plenty of space on the road. We aimed to make the ad-bikes, advertising on local radio and leafleting campaign very visible to parents, so that they would to parents. The marketing activity was timed20 specifically to coincide with the delivery of cycle 21 see that steps were being taken to make the journey safer for children. We also co-ordinate cycle training training in schools, and linked to other interventions at the same time, to give parents greater confidence such as the Cycle Friendly School Award. in the children’s cycling ability, and organise travel
  12. 12. Post campaign research has shown the campaign has a significant effect on parental attitudes to children cycling to school: 33% of people recalled the This is a campaign unprompted cycle 71% of people recalled the outdoor friendly advertising when prompted 94% of people said the campaign made zone. them slow down when driving in Cycle Friendly Zones 97% of people said the campaign made them more aware of children cycling Cycling Scotland 2009/2010 Annual Report & Accounts to school Give me cycle space. 94.5% of people said the campaign made them give kids more space CS-02222-School-Lampost-AW-GK-v2 1 14/4/10 11:36:42 79% of people said the campaign made Give me cycle space. them feel more confident about letting their children cycle to school The success of The Riderz team was also recognised at the Scottish Event Awards, as the team’s tour was voted Best Educational Event at the 2010 awards in September. The Riderz are also nominated for Best Educational Event at the UK Event Awards.22 23 We have created a cycle friendly zone. CS-02222-School-48Sht-AW-GK-v2 1 9/3/10 17:29:27
  13. 13. The Clan stunt team in action. Team Green Britain Bike Week As part of the partnership with Bike Week HQ and Team Green Britain, Cycling Scotland co-organised During June the UK’s annual festival of cycling, the workshops in Glasgow and Perth to help new Team Green Britain Bike Week, took place. Cycling event organisers plan their events. The workshops Scotland worked in partnership with Bike Week HQ were well received by over 60 attendees. and Team Green Britain and headed up the PR campaign as well as other activities in Scotland. The Team Green Britain ran a large outdoor and print results marked the most successful Bike Week yet. campaign focused on raising general awareness of Bike Week and Cycling Scotland supported 273 Bike Week events took place between the 19th this with a more specific call to action for Scots to to the 27th of June, up from 263 in 2009. Events visit the website to check out events in their area. varied from beginner and family rides to long The promotion included a radio campaign, social Cycling Scotland also teamed up with The Clan Cycling Scotland 2009/2010 Annual Report & Accounts distance rides, competitions, bike to work days and networking and an extensive PR campaign. Cycling cycle stunt team to create a cycle zone as part of bike breakfasts such as the Spokes Bike Breakfast Scotland also produced a comprehensive 12 the 4 day Royal Highland Show, with thousands of at Edinburgh City Council. Participation numbers page Bike Week Supplement with the Scotland on visitors flocking to see the stunt shows and have a were up significantly to 73,000 from last years Sunday, informing readers of events in their area as go on a cycle skills course over the final four days 39,000, an 85% increase. well as bike tips and features. of Team Green Britain Bike Week. Cycling Scotland teamed up with the Clan to create a ‘Cyclezone’ at the Royal Highland Show for Team Green Britain Bike Week TV Presenter Dawn Porter’s dream bike, built by the Bike Station Edinburgh-based cycling organisation The Bike Station also got involved in the UK PR campaign this year, by building bikes designed by celebrity cyclists. Working from designs from a wide range of famous faces, several social enterprises from across the UK used celebrities’ sketches of their dream bikes and made them a reality, with the finished cycles being auctioned for charity. Amid entries from Lord Alan Sugar and Red or Dead24 25 fashion guru Wayne Hemmingway, the Bike Station built bikes designed by TV presenter Dawn Porter and designer Orla Keily, which netted over £900 of the £4852 raised overall. Fashion designer Orla Kiely’s dream bike, built by the Bike Station
  14. 14. Mark Beaumont, Miss Scotland Nicola Mimnagh, Graeme Obree, Aggie MacKenzie and Kaye Adams at the start line of freshnlo Pedal for Scotland 2010. Private Investment in Cycling There is a growing trend in Scotland of large scale cycling events being part funded by private sector corporations. Cycling Scotland receives funding from freshnlo, Gold Award for Event Excellence and Best Sports Event, Best Outdoor Event Alpine Bikes, and Scotmid to support Gold Award for Best SME Marketing and Event Management Grand Prix the development of freshnlo Pedal for Scotland, ensuring that the ride The ride also continued to make an impact in the wider events continues to grow and develop year and marketing sphere, receiving 5 industry awards in 2010. In on year. May, the event received the Gold Award for Event Excellence and the Gold Award for Best SME Marketing at the Marketing Bike Week, which has run since 1923, Society Star Awards. At the Scottish Event Awards in September now has the considerable support this year, the event won the awards for Best Sports Event, Best of Team Green Britain, which is a Outdoor Event and the overall award of the ceremony, the Event sustainability initiative devised by EDF Management Grand Prix. The event received Best Sports Event Energy. Team Green Britain invested and the Event Management Grand Prix at the 2009 Scottish significantly in the development of Event Awards as well, and so retained those titles for a second Bike Week in 2010, funding event year running. organiser’s workshops and a suite of Cycling Scotland 2009/2010 Annual Report & Accounts freshnlo Pedal for Scotland The event was a huge success, attracting an extra event organiser guides to help grow 2000 riders than in 2009 – an increase of 29%. Over The event also continues to raise significant sums of money the number of events staged. Funding Cycling Scotland’s annual mass participation bike 300 people took part in the Family Ride, over 700 in for charity. The final 2009 total for our official charity partner was also provided for a large scale ride continued to grow and develop this year, the Sportive and over 8000 in the Challenge Ride. Maggie’s was £230,000 and with fundraising expected to communications campaign to spread with the addition of two new rides to broaden the For the first time ever, a roll of honour featuring all surpass £250,000 this year the event looks set to exceed the word about the variety of events reach and appeal of Scotland’s biggest and most participants was published in the Scottish Sun, who a fundraising total of £1 million since it started in 1999. The of offer. successful bike ride. were media partners with the event this year. event has supported a number of charities in the last 12 years, including Alzheimer Scotland, Barnardos, Children 1st and The UK-wide series of Skyride events freshnlo Pedal for Scotland offered participants the Our post event survey showed feedback from Leukaemia Research. are funded by Sky, and provide traffic- choice of a 3 mile off-road Family Ride and a 100 participants was extremely positive, and showed that free mass participation rides in cities mile Sportive Ride in addition to the long-established the event is not all about going out on your bike for across Britain to attract newcomers to 51 mile Challenge Ride. Designed to appeal to one day – 55% of riders said they had undertaken cycling. The Glasgow event attracted families with young children, the Family Ride offered over 10 bike rides in preparation for the event, which thousands of riders this year, and the a completely traffic-free route around Glasgow Green shows that the event’s impact takes effect well in Skyride Local led rides also proved with a host of entertainment and activities, including an advance of the day itself. very popular. appearance by the Singing Kettle, the 7 Stanes stunt display team and skills activities provided by the Bike This encouraging trend allows much- Station. The Sportive Ride was introduced to appeal needed cycle promotion events to be to more serious road cyclists and to offer a bigger staged and to develop further. challenge to previous entrants. The route took riders from Glasgow to Edinburgh on a completely new route through the Southern Uplands, offering some steep26 climbs and long stretches of rural backroads across 27 open countryside and moorland, to put the cyclists’ stamina to the test.
  15. 15. CAPS Delivery Forum Transport consultants Halcrow have continued to The 20 Cycle Friendly Employer Awards demonstrate their commitment to encouraging staff achieved this year take the total number The widespread consultation of cycling stakeholders to use active travel, by following the lead of their to an impressive 65 workplaces across that was undertaken as part of Cycling Scotland’s Glasgow Office which received the award last year, 39 individual employers, with over 36,000 Best Value Review identified a call for a national and achieving Cycle Friendly Employer status for people in Scotland now working in a cycle cycling forum to be re-established. A forum for their Inverness and Edinburgh offices as well. friendly workplace. The full list of Cycle national bodies and local authorities to discuss the Friendly Employers to date is: development of cycling was in operation until around Scottish Gas in Edinburgh has become the 2002, and many stakeholders called for a similar biggest private sector workplace to achieve the Aberdeenshire Council meeting to be re-introduced. Cycle Friendly Employer Award to date. The Angus Council organisation has demonstrated a clear commitment Cardonald College City of Edinburgh Council From December 2010, a new national group will to encouraging more staff to cycle to work to Clackmannanshire Council meet twice a year, bringing together representatives the 750 employees at the site, which hosts the Dumfries and Galloway College from all organisations that have actions assigned organisation’s headquarters and a customer East Dunbartonshire Council to them in CAPS. The Cycling Action Plan Delivery contact centre. The staff now benefit from improved Changeworks Forum will provide a national meeting to drive secure cycle storage facilities, ample shower and Forest Research forward the delivery of CAPS, and bolster efforts changing provisions, as well as a host of incentives Glenmore Lodge National Mountain Centre and promotional activity to support their commute Halcrow Group Ltd to promote cycling across Scotland. The group will Integrated Environmental Solutions also seek to coordinate monitoring and evaluation to work. Jewel & Esk College for cycling levels nationwide. Scottish Gas implemented a wide range of measures Living Streets Scotland Scottish Gas was one of 8 workplaces that attained to encourage cycling amongst staff, including Loch Lomond & The Trossachs National Park maintenance sessions with the Bike Station. The meetings will be chaired by Cycling Scotland the Cycle Friendly Employer Award through their Malcolm Fraser Architects Cycling Scotland 2009/2010 Annual Report & Accounts and will be attended by representatives from involvement with the ‘A Better Way to Work’ initiative National Library of Scotland Transport Scotland, Sustrans, COSLA, Local run by the Bike Station. The project team have NHS Ayrshire and Arran NHS Greater Glasgow & Clyde Authorities and National Parks. A National Cycling engaged with hundreds of businesses in Edinburgh Ochil View Housing Association Interests Group will also be formed to ensure to get more people cycling to work, and Cycling Paths for All all national organisations that were involved in Scotland has worked in partnership with the team Pricewaterhouse Coopers LLP the development of CAPS and were part of the to get as many organisations as possible to be Royal Botanic Garden Edinburgh consultation process have the opportunity to remain Cycle Friendly Employers.This will ensure the right SAC engaged in cycling development. infrastructure is in place in workplaces to support Scottish Gas the excellent promotional work the Bike Station Scottish Government Scottish Qualifications Authority Cycle Friendly Employer team have carried out. SEStran South Ayrshire Council Many more workplaces have been commended A new interest free loan scheme is now available Stirling Council this year by Cycling Scotland for showing their to help businesses achieve CFE status. Private Strathclyde Passenger Transport (SPT) commitment to getting more staff on their bikes. employers can apply for a loan to pay for Student Awards Agency for Scotland (SAAS) 20 additional workplaces have achieved the Cycle infrastructure such as secure cycle storage, lockers, Sustrans Scotland The Bike Station Friendly Employer Award since the start of the showers or cycle paths via the new scheme The Highland Council financial year. administered by Cycling Scotland and the Energy University of Dundee Saving Trust. University of Edinburgh Dundee University was among the many new University of Glasgow additions to the roll call of employers making University of Stirling cycling an easy and practical option for staff, having28 implemented an impressive amount of cycle parking 29 for staff and students and offering cycle training for Transport consultancy Halcrow gained two Cycle those who needed a confidence boost to get them Friendly Employer Awards this year for their Edinburgh back in the saddle. and Inverness offices, having gained the award for the Glasgow office last year.
  16. 16. Cycling Scotland Chairman Bill Wright presents Linnvale Primary in West Lothian with their Cycle Friendly School Award 61 schools across the country now hold the Cycle Friendly School award, with over 15,000 pupils now covered by the scheme. Aberdeenshire Fife Hill of Banchory Primary School Kirkton of Largo Primary School Aberdeen City Cairneyhill Primary School Airy Hall Primary School Culross Primary School Newtonhill Primary School Glasgow Strathdon Primary School Swinton Primary School Alford Primary School Inverclyde Angus Inverkip Primary School Seaview Primary School Gourock Primary School Maisondieu Primary School Lady Alice Primary School Argyll and Bute Midlothian Achaleven Primary School Rosewell Primary School Barcaldine Primary Schools Lasswade Primary School City of Edinburgh Cornbank Primary School Towerbank Primary School Strathesk Primary School Pentland Primary School Paradykes Primary School Oxgangs Primary School St Mary’s Primary School Davidson’s Mains Primary School North Lanarkshire Dumfries & Galloway Carnbroe Primary School Cycling Scotland 2009/2010 Annual Report & Accounts Lochside Primary School Orkney Locharbriggs Primary School Papdale Primary School Cycle Friendly Schools Scotland’s Give Me Cycle Space campaign, with Cargenbridge Primary School Perth & Kinross both Cross Arthurlie in Barrhead and Papdale in Nethermill Primary School Alyth Primary School Primary schools across Scotland are continuing to Orkney receiving the award after participating in the Dalbeattie Primary School Arngask Primary School support children cycling to school, with an additional marketing activity earlier this year. East Dunbartonshire Tulloch Primary School 18 schools receiving the Cycle Friendly School St Matthew’s Primary School Renfrewshire Award this year. The most impressive development this year comes Baldernock Primary School St Charles Primary School from East Lothian, where 6 schools in the council Westercleddens Primary School Tinto Primary School Both St Ninians Primary in Stirling and Swinton area have received the award, including Dunbar Woodhill Primary School South Lanarkshire Primary in Glasgow received the award as a result Primary where over 30% of children cycle to school. Balmuildy Primary School Blacklaw Primary School of parent-power, with mums and dads leading the East Lothian also laid claim to the first ever infants Meadowburn Primary School Halfmerke Primary School charge to get the schools through the award. only Cycle Friendly School, as Haddington Infants East Lothian St Blane’s Primary School Other schools were inspired by being part of Cycling received the award earlier this year. Dunbar Primary School St Mary’s Primary School Longniddry Primary School Stirling Haddington Infant School St Ninians Primary School WindyGoul Primary School West Dumbartonshire Sanderson’s Wynd Primary Linnvale Primary School School Dalreoch Primary School East Linton Primary School Knoxland Primary School East Renfrewshire Bonhill Primary School30 CYCLE Eaglesham Primary School 31 Cross Arthurlie Primary School FRIENDLY SCHOOL AWARD

×