Bicycle tourism in Germany - expanded version

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Thomas Froitzheim, ADFC

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  • Version vom 1.11.2010, geprüft von David Tucker
  • von 2008 auf 2009 ist der Pauschalumsatz bei Münsterland e.V. um 38 % gestiegen, von 2007 auf 2009 um 227 %.
    Nur die 100 Schlösser Routen Pauschalen betrachtet gab es von 2008 auf 2009 eine Umsatzsteigerung von 138 %.
    WIESBADEN - Nach vorläufigen Ergebnissen des Statistischen Bundesamtes
    (Destatis) wurden im Jahr 2009 in Deutschland 54,9 Millionen Übernachtungen von Gästen aus dem Ausland in Beherbergungsstätten mit neun oder mehr Betten und auf Campingplätzen gezählt. Das war ein Minus von 3% gegenüber 2008. Damit fiel die Zahl der Übernachtungen von Gästen aus dem Ausland zum ersten Mal seit 6 Jahren.
  • - 28 % geben mehr als 1000 Euro für ihre längste Radreise aus
    - dabei ist dies ja nur eine Radreise, die Summe aller Ausgaben für Radurlaub und Radausflüge würde nochmal anders aussehen
  • Anmerkung „abgewandelte Frageformulierung“ weggelassen wegen Unverständlichkeit
  • Erläuterungen weggelassen
  • von 2008 auf 2009 ist der Pauschalumsatz bei Münsterland e.V. um 38 % gestiegen, von 2007 auf 2009 um 227 %.
    Nur die 100 Schlösser Routen Pauschalen betrachtet gab es von 2008 auf 2009 eine Umsatzsteigerung von 138 %.
    WIESBADEN - Nach vorläufigen Ergebnissen des Statistischen Bundesamtes
    (Destatis) wurden im Jahr 2009 in Deutschland 54,9 Millionen Übernachtungen von Gästen aus dem Ausland in Beherbergungsstätten mit neun oder mehr Betten und auf Campingplätzen gezählt. Das war ein Minus von 3% gegenüber 2008. Damit fiel die Zahl der Übernachtungen von Gästen aus dem Ausland zum ersten Mal seit 6 Jahren.
  • Klassiker haben auch 2009 wieder funktioniert,
    Lahntalradweg hat zugelegt
    Donau leicht abgefallen
    Oder-Neiße wieder dabei
  • Warum ist die Ostsee so stark dabei?
    Warum Rhein/Main?
    Insgesamt alles nicht sehr logisch
  • Bicycle tourism in Germany - expanded version

    1. 1. Bicycle tourism in Germany Fredericia, Nov. 1st, 2010 Thomas Froitzheim Allgemeiner Deutscher Fahrrad-Club (ADFC)
    2. 2. Bicycle Tourism in Germany | 2 | 01.11.2010 ADFC: Your partner in bicycle-tourism • More than 125,000 members in Germany • 450 regional ADFC-groups • Information and service in 80 ADFC-offices • Consulting by a steering group of tourism experts, politicians and planers • reaching more than 60 million Germans by media • publishing more than 2.3 Mio. solded copies of the most successful bike-map in the world (ADFC-Radtourenkarte 1:150.000) • The ADFC-tour-portal with (actually) 230,000 km approved bicycle-routes
    3. 3. Bicycle Tourism in Germany | 3 | 01.11.2010 Types of bike-holidays 2 6 6 7 28 51 0% 10% 20% 30% 40% 50% 60% racingbike-holiday with changing accommodation racingbike-holiday with constant accommodation mountainbike-holiday with changing accommodation mountainbike-holiday with constant accommodation bike-holiday with constant accommodation bike-holiday with changing accommodation “How do you characterize your bike-holidays ?”1 1 chanced question (source: Trendscope 2008)
    4. 4. Bicycle Tourism in Germany | 4 | 01.11.2010 Economic factor of bicycle tourism • In 2009 about 145,000 cyclists rode on the Elbe-cycle-route. They were on average 9 days on tour and spent about 60 € per day and person. The share in foreign cyclists was about 8.6% (2008: 4.6 %). • On the Ruhrvalley-bicycle route the overnight stays grew between 2008 and 2009 on average 13%. One hotel in Hattingen quoted more than 2.800 cycle tourists for overnight stays. In the same period the region Ruhrgebiet lost 2,5% of its overnight stays. • More than 53% of German cyclists spent their bike-holidays in Germany. best practice: (Quelle: Tourismusverband Elbe, Ruhr-Tourismus, Europäisches Tourismus Institut ETI)
    5. 5. Bicycle Tourism in Germany | 5 | 01.11.2010 Expenses – the Euro is cycling estimated costs for bike-trips in the year 2009 including costs for other transport “How much money did you spend for your longest bike-trip in the year 2009 incl. costs for transport per person? 26,6 45,4 6,0 3,5 1,1 0,3 17,1 under 500€ 500 to 999€ 1000 to 1499€ 1500 to 1999€ 2000 to 2999€ 3000 to 4999€ 5000€ and more basis(n) = 1.142 details in percent
    6. 6. Bicycle Tourism in Germany | 6 | 01.11.2010 Planning the bike trip “Which media do you use for planning a bike- holiday or day-trip?” 1 70 68 54 47 25 7 0% 20% 40% 60% 80% internet bikeguidebroschures/prospects bikem agazines personalrecom m endation other 1 several answers possible details in percent basis (n)= 1.379
    7. 7. Bicycle Tourism in Germany | 7 | 01.11.2010 Bett & Bike partners in Germany 216 421 1.558 2.303 2.880 3.340 3.554 3.980 4.238 4.497 4.651 4.808 5.004 0 1.000 2.000 3.000 4.000 5.000 6.000 1995 1997 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (Source: Bett & Bike Germany)
    8. 8. Bicycle Tourism in Germany | 8 | 01.11.2010 Package tours by bike • The percentage of package tours in bicycle-tourism in Germany is about 6 %, by travelling in foreign countries about 19 %*. • The „Radreise Katalog 2010“ contains 99 destinations and offers from 69 tour- operators • All tour operators are quoting a good start for the period 2010 (*Source: Trendscope 2008 and ADFC)
    9. 9. Bicycle Tourism in Germany | 9 | 01.11.2010 Most Popular bicycle routes abroad – Top 10 “Please mention your most favourite bicycle route abroad.” 1,9 1,9 2,6 3,6 3,6 4,6 5,5 5,5 5,8 7,0 19,7 0 5 10 15 20 25 Europa Route R1 Rhine valley-cycle route (abroad) Jakobs route (ES) Drau cycle route (AT) Mur cycle route (AT) Inn(valley) cycle route (AT/CH) Loire cycle route (FR) Tauern cycle route (AT) Etschtal cycle route (AT/IT) Via Claudia Augusta (abroad) Danube cycle route (abroad) Angaben in Prozent Basis (n) = 416 Genannte Routen: 78
    10. 10. Bicycle Tourism in Germany | 10 | 01.11.2010 Most popular bike destination abroad – Top 10 “Please mention your most popular bike destination abroad.” 2,7 2,7 2,9 2,9 3,1 3,5 3,9 5,6 5,6 8,3 0 1 2 3 4 5 6 7 8 9 Salzburg Region Sweden Mallorca Provence Alps Elsass France Switzerland Netherlands Southern Tyrol
    11. 11. Bicycle Tourism in Germany | 11 | 01.11.2010 Future potential for cycle tourism 2.1 million German holidaymakers have been on a bike tour with overnight stay in the year 2007 2.2 million are “quite sure” they will be planning at least one bike tour in the next 3 years A further 3.8 million are “considering” a cycling holiday in this period
    12. 12. Bicycle Tourism in Germany | 12 | 01.11.2010 E-Bikes - Pedelecs Source: ZIV E-Bikes are used increasingly by tourists Tourism destinations aiming for new target groups
    13. 13. Bicycle Tourism in Germany | 13 | 01.11.2010 The system: Discovering Germany by Bike Brochure Internet portal PR and distribution activities www.adfc.de/reisenplus
    14. 14. Bicycle Tourism in Germany | 14 | 01.11.2010 Quelle The D-network: premium routes for Germany • 12 D-network routes form a 12,000 km long network • Pilot project D-Route 3 from Westfalia to Berlin and border • North Rhine-Westphalia, Hessen and Main cycle path already signposted • Integrated within the 65,000 km “EuroVelo routes” (of which 30,000 km are ready to use)
    15. 15. Bicycle Tourism in Germany | 15 | 01.11.2010 Situation: 200 long-distance cycle routes
    16. 16. Bicycle Tourism in Germany | 16 | 01.11.2010 The product • Successful development from 60 to 150 since 1998 long-distance cycle routes, bilingual, print run of 500,000 • 7th edition • Presentations: Long-distance cycle routes Mountain biking regions City tourism Federal states 1st. edition 2nd edition 3rd. edition 4th. edition 5th. edition 6th. edition
    17. 17. Bicycle Tourism in Germany | 17 | 01.11.2010 iPhone-App: ADFC-mobil Enthält alle ADFC-Qualitätsradrouten • Werbefilm unter www.adfc.de/mobil • Updates für neue Qualitätsradrouten
    18. 18. Bicycle Tourism in Germany | 18 | 01.11.2010 The concept • Long-distance cycle routes of national standard in line with uniform quality criteria, fee for participation + PR add-on package • Project advisory committee on quality assurance • USP of routes with standardised information grid and layout • Travel magazine – stimulating introduction • Product pages – help with decision-making • Service pages – help with planning • Internet portal www.germany-tourism.de/cycling
    19. 19. Bicycle Tourism in Germany | 19 | 01.11.2010 Route illustration • Route description • Route pictogram • Outline map • Landscape / sights • Useful maps / literature • Rail journeys • Good idea / Cyclist service • All-inclusive offers • Service address
    20. 20. Bicycle Tourism in Germany | 20 | 01.11.2010 Best overview: ADFC DiscoveringMap Routes from “Discovering Germany by Bike” highlighted in red
    21. 21. Bicycle Tourism in Germany | 21 | 01.11.2010 PR with advertising mix
    22. 22. Bicycle Tourism in Germany | 22 | 01.11.2010 Crossmarketing 260 bicycle dealers 450 Product dealers 1.000 Customercenters
    23. 23. Bicycle Tourism in Germany | 23 | 01.11.2010 Benefits for cycle shops and manufacturers 200 VSF cycle shops Bicycle wheel manufacturers Outdoor firm 1,300 authorized dealers
    24. 24. Bicycle Tourism in Germany | 24 | 01.11.2010 Many channels of distribution • Advice and distribution: 80 ADFC information centres • Insert in ADFC magazine RADWELT • Info on more than 5000 Bett & Bike guesthouses • Distribution through tourism associations and travel agencies • Distribution at 25 trade fairs
    25. 25. Bicycle Tourism in Germany | 25 | 01.11.2010 Measuring success • ADFC-Magazin RADWELT survey • User analysis 2007: Feedback on brochure/ Internet Preferred type of route Usefulness for cycling holidays Choice of routes 2007/08 Data on the cycling tourist • Cycle travel analysis (F.U.R)
    26. 26. Bicycle Tourism in Germany | 26 | 01.11.2010 wwww.deutschland- tourismus.de/radfahren www.myswitzerland.com www.austria.info International survey: good marks for Germany Survey of 51 national and international tourism organisations on cycling tourism info
    27. 27. Bicycle Tourism in Germany | 27 | 01.11.2010 Germany gets on its bike Competing for the cycle tourist: promotional cycling brochures of federal states
    28. 28. Bicycle Tourism in Germany | 28 | 01.11.2010 iPhone-App: ADFC-mobil Presenting all „ADFC-Qualitätsradrouten“ • movie at www.adfc.de/mobil • Updates for new „Qualitätsradrouten“
    29. 29. Bicycle Tourism in Germany | 29 | 01.11.2010 ADFC PR add-on packages Partnership service: • Initial talks on partnerships • Background info User analyses • Photos in the press photo pool • Support for cycling press travel • Advertising discount with RADWELT • Newsletters
    30. 30. Bicycle Tourism in Germany | 30 | 01.11.2010 PR activities of the GNTB Geo Saison Fit for Fun • Abroad: • Distribution of the brochure through GNTB offices abroad • GNTB – Internet sites: www.deutschland-tourismus.de/radfahren www.germany-tourism.de/cycling • At home: • Media partnerships with national print media • All-inclusive offers from operators and regional marketing organisations on the GNTB site www.deutschland-tourismus.de • Individual distribution of the brochure in the GNTB Expedientenportal www.tourismus-in-deutschland.de
    31. 31. Bicycle Tourism in Germany | 31 | 01.11.2010 www.adfc- tourenportal.de Trip suggestion free routing Route planner for cyclists Innovation 2010
    32. 32. Bicycle Tourism in Germany | 32 | 01.11.2010 www.adfc-tourenportal.de Elevation profile with attributes map with routes GPS-Track Route description
    33. 33. Bicycle Tourism in Germany | 33 | 01.11.2010 Thank you for your attention Thomas Froitzheim thomas.froitzheim@adfc.de

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