World Media Summit (Karlstad) - It's all About Social

it’s all about social Robin Hamman Director of Digital, Edelman (London) @Cybersoc

http://www.city.ac.uk/journalism/

http://www.ﬂickr.com/photos/skrivanet/499784432/

http://www.bbc.co.uk/blogs/haveyoursay/

http://icanhascheezburger.ﬁles.wordpress.com/2010/06/funny-pictures-cat-saves-human.jpg

(CC) http://www.ﬂickr.com/photos/whsimages/998243013/

(CC) http://www.ﬂickr.com/photos/bndesign/3033658521/

(CC) http://www.ﬂickr.com/photos/chicagobart/4529709179/

(CC): http://www.ﬂickr.com/photos/hiperactivo/3537677746/

Used With Permission: http://www.ﬂickr.com/photos/31109447@N02/4693754047

“The popularity of social media is undeniable – three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and the world now spends over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and half minutes. For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online, after the numbers of people visiting these sites increased by 24% over last year. The average visitor spends 66% more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year...” Source: Nielson

Source: Pew Internet Millennials Study: http://pewresearch.org/millennials

A teen’s social media popularity translates offline, as teen social media influencers are 40 percent more likely to have attended a party over the last weekend than average teens. They also are 20 percent more likely to have had a friend visit them at home in the last week...” (Source: Survey of top 15% users - 10,000 in total - aged 13-19, of MyYearbook.com) http://newsroom.ketchum.com/news-releases/teen-social-media-influencers-wield-power-online-and-offline

http://www.slideshare.net/diusgovuk/how-are-young-people-using-social-media-presentation?type=powerpoint

Media and Broadcasting

http://www.bbc.co.uk/blogs/manchester/2006/08/starting_a_conversation.shtml

http://www.shownar.com/

http://www.bbc.co.uk/blogs/ipm (video interview at http://blip.tv/ﬁle/702397)

http://www.spot.us/

http://helpmeinvestigate.com/

http://mps-expenses.guardian.co.uk/

Society and Politics

http://www.washingtontimes.com/news/2009/jun/16/irans-twitter-revolution/

http://www.youtube.com/watch?v=Wy8mbCwvSA8

http://www.guardian.co.uk/world/2010/jun/09/iran-twitter-revolution-protests

http://www.foreignpolicy.com/articles/2010/06/07/irans_hidden_cyberjihad

http://stalbansblog.co.uk/

http://www.dothegreenthing.com/

http://www.ﬁxmystreet.com/

Business Transformation

http://edelmandigital.com/2010/04/21/social-business-planning-aligning-internal-with-external/

http://twitter.com/twelpforce

http://www.worklight.com/

“As we enter year three, we’ve already received 90,000 ideas and have launched 70 of them. Most recently – Teach Baristas to Say “Thank You” in Sign Language, Computer Wallpaper, and Pour Over Brewing. We are not slowing down. Ideas from MSI have played an integral part in the way we work and are part of many of our future plans to provide an uplifting and inspiring Starbucks Experience...” http://mystarbucksidea.force.com/

http://crocsideas.com (see video: http://www.youtube.com/watch?v=IH43MWrVhEA)

http://getsatisfaction.com/

http://www.threadless.com

http://enabledbydesign.org/

Thanks! Robin Hamman (@Cybersoc) Director of Digital, Edelman (London) robin.hamman@edelman.com

World Media Summit (Karlstad) - It's all About Social

by Robin Hamman on Jun 18, 2010

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World Media Summit (Karlstad) - It’s all About Social — Presentation Transcript