Stuff that keeps community managers awake at night

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The brief (15 minute) scene setting presentation I gave at the Press Gazette Media Law conference in London, 24 June, 2008. More detail here: …

The brief (15 minute) scene setting presentation I gave at the Press Gazette Media Law conference in London, 24 June, 2008. More detail here:

http://www.cybersoc.com/2008/06/press-gazette-m.html

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  • 1. stuff that keeps community managers awake at night Robin Hamman Senior Community Producer also @ http://www.cybersoc.com
  • 2. user content, comment and community
    • message boards
    • comments (on blogs, articles, other content)
    • reviews
    • social networks
    • chat
    • audio/video/images (“citizen journalism”)
    • tags
  • 3. From Dan Hill's Social Life of a Broadcast http://www.cityofsound.com/blog/2004/07/ripples_or_the_.html
  • 4. From Dan Hill's Social Life of a Broadcast http://www.cityofsound.com/blog/2004/07/ripples_or_the_.html
  • 5. why bother?
    • increase life and potential reach of editorial proposition
    • community is sticky
    • gather audience feedback & data
    • increase transparency & accountability
    • use audience to inform journalism (eg. networked journalism)
    • create an active audience
    • “ someone said we had to had to add some interactivity”
  • 6.
    • The Daily Show © Viacom
    • Shown for educational and training purposes only
    • See it at:
    • http://www.google.co.uk/search?q=ireport+youtube+dailyshow&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
  • 7. obvious legal issues
    • defamation
    • copyright
    • contempt of court
    • data protection
  • 8. more legal issues
    • breach of privacy
    • harassment
    • when does call to action become a commission?
    • when does a duty of care arise?
    • protection of vulnerable people
    • incitement
    • hate speech; glorification of terrorism
    • SEC guidelines
    • ASA guidelines re: astroturfing
  • 9. Dominic Sparkes, Tempero - interview at http://www.cybersoc.com/2008/06/video-behind-th.html
  • 10. moderation vs hosting?
  • 11. experience shows…
    • user comment, content and community isn’t free and comes with many technical, editorial and legal risks
    • users always think their contributions are sensible & feel aggrieved when “censored”
    • house rules and active hosting keys to avoiding risk; moderation also helpful
    • but… some solicitors would argue that by taking an active role in community may increase exposure to liability (discuss!)
  • 12.
    • Robin Hamman
    • Senior Community Producer, BBC
    • … until Friday, then Senior Social Media Consultant at Headshift
    • blog @ http://www.cybersoc.com