Stuff that keeps community managers awake at night

stuff that keeps community managers awake at night Robin Hamman Senior Community Producer also @ http://www.cybersoc.com

user content, comment and community
message boards
comments (on blogs, articles, other content)
reviews
social networks
chat
audio/video/images (“citizen journalism”)
tags

From Dan Hill's Social Life of a Broadcast http://www.cityofsound.com/blog/2004/07/ripples_or_the_.html

why bother?
increase life and potential reach of editorial proposition
community is sticky
gather audience feedback & data
increase transparency & accountability
use audience to inform journalism (eg. networked journalism)
create an active audience
“ someone said we had to had to add some interactivity”

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obvious legal issues
defamation
copyright
contempt of court
data protection

more legal issues
breach of privacy
harassment
when does call to action become a commission?
when does a duty of care arise?
protection of vulnerable people
incitement
hate speech; glorification of terrorism
SEC guidelines
ASA guidelines re: astroturfing

Dominic Sparkes, Tempero - interview at http://www.cybersoc.com/2008/06/video-behind-th.html

moderation vs hosting?

experience shows…
user comment, content and community isn’t free and comes with many technical, editorial and legal risks
users always think their contributions are sensible & feel aggrieved when “censored”
house rules and active hosting keys to avoiding risk; moderation also helpful
but… some solicitors would argue that by taking an active role in community may increase exposure to liability (discuss!)

Robin Hamman
Senior Community Producer, BBC
… until Friday, then Senior Social Media Consultant at Headshift
blog @ http://www.cybersoc.com

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Stuff that keeps community managers awake at night

by Robin Hamman on Jun 25, 2008

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Stuff that keeps community managers awake at night — Presentation Transcript