stuff that keeps community managers awake at night Robin Hamman Senior Community Producer also @ http://www.cybersoc.com

user content, comment and community message boards comments (on blogs, articles, other content) reviews social networks chat audio/video/images (“citizen journalism”) tags

message boards

comments (on blogs, articles, other content)

reviews

social networks

chat

audio/video/images (“citizen journalism”)

tags

From Dan Hill's Social Life of a Broadcast http://www.cityofsound.com/blog/2004/07/ripples_or_the_.html

From Dan Hill's Social Life of a Broadcast http://www.cityofsound.com/blog/2004/07/ripples_or_the_.html

why bother? increase life and potential reach of editorial proposition community is sticky gather audience feedback & data increase transparency & accountability use audience to inform journalism (eg. networked journalism) create an active audience “ someone said we had to had to add some interactivity”

increase life and potential reach of editorial proposition

community is sticky

gather audience feedback & data

increase transparency & accountability

use audience to inform journalism (eg. networked journalism)

create an active audience

“ someone said we had to had to add some interactivity”

The Daily Show © Viacom Shown for educational and training purposes only See it at: http://www.google.co.uk/search?q=ireport+youtube+dailyshow&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

The Daily Show © Viacom

Shown for educational and training purposes only

See it at:

http://www.google.co.uk/search?q=ireport+youtube+dailyshow&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

obvious legal issues defamation copyright contempt of court data protection

defamation

copyright

contempt of court

data protection

more legal issues breach of privacy harassment when does call to action become a commission? when does a duty of care arise? protection of vulnerable people incitement hate speech; glorification of terrorism SEC guidelines ASA guidelines re: astroturfing

breach of privacy

harassment

when does call to action become a commission?

when does a duty of care arise?

protection of vulnerable people

incitement

hate speech; glorification of terrorism

SEC guidelines

ASA guidelines re: astroturfing

Dominic Sparkes, Tempero - interview at http://www.cybersoc.com/2008/06/video-behind-th.html

moderation vs hosting?

experience shows… user comment, content and community isn’t free and comes with many technical, editorial and legal risks users always think their contributions are sensible & feel aggrieved when “censored” house rules and active hosting keys to avoiding risk; moderation also helpful but… some solicitors would argue that by taking an active role in community may increase exposure to liability (discuss!)

user comment, content and community isn’t free and comes with many technical, editorial and legal risks

users always think their contributions are sensible & feel aggrieved when “censored”

house rules and active hosting keys to avoiding risk; moderation also helpful

but… some solicitors would argue that by taking an active role in community may increase exposure to liability (discuss!)

Robin Hamman Senior Community Producer, BBC … until Friday, then Senior Social Media Consultant at Headshift blog @ http://www.cybersoc.com

Robin Hamman

Senior Community Producer, BBC

… until Friday, then Senior Social Media Consultant at Headshift

blog @ http://www.cybersoc.com