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Social Media and Journalism
 

Social Media and Journalism

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The pre-taxi version of the presentation I'm giving at City University in less than an hour... redux will follow!

The pre-taxi version of the presentation I'm giving at City University in less than an hour... redux will follow!

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  • People in Singapore are avid users of social networks
  • People in Singapore are avid users of social networks
  • People in Singapore are avid users of social networks
  • People in Singapore are avid users of social networks
  • People in Singapore are avid users of social networks
  • People in Singapore are avid users of social networks
  • People in Singapore are avid users of social networks
  • People in Singapore are avid users of social networks
  • People in Singapore are avid users of social networks
  • People in Singapore are avid users of social networks
  • People in Singapore are avid users of social networks
  • People in Singapore are avid users of social networks
  • Which is very similar to these examples...
  • Flickr meetup <br /> http://www.flickr.com/photos/chleong/2710778700/ <br /> http://www.flickr.com/photos/liliana_rodriguez/463790683/
  • http://blogs.fco.gov.uk/roller/miliband/entry/the_next_chapter_of_zimbabwe
  • Bombs in Jaipur -&#xA0;http://www.cybersoc.com/2008/05/twitter-proves.html <br /> http://www.flickr.com/photos/robinhamman/2489117629/
  • Flickr meetup <br /> http://www.flickr.com/photos/chleong/2710778700/ <br /> http://www.flickr.com/photos/liliana_rodriguez/463790683/
  • Flickr meetup <br /> http://www.flickr.com/photos/chleong/2710778700/ <br /> http://www.flickr.com/photos/liliana_rodriguez/463790683/
  • Flickr meetup <br /> http://www.flickr.com/photos/chleong/2710778700/ <br /> http://www.flickr.com/photos/liliana_rodriguez/463790683/
  • Plane in the Hudson river - &#xA0;http://twitter.com/jkrums/status/1121915133
  • #iranelections on twitter
  • Robin Hamman interviewed by AlJazeera on Iran&apos;s online media - 15 Jun 09
  • http://www.telegraph.co.uk/news/worldnews/middleeast/5570028/Iran-elections-Twitter-updates-from-Thursdays-protests.html <br /> <br /> http://www.washingtonpost.com/wp-dyn/content/discussion/2009/06/17/DI2009061702232.html
  • http://search.twitter.com/search?q=cumbria <br /> http://www.flickr.com/search/?s=rec&ss=2&w=all&q=cockermouth&m=text
  • http://twitter.com/BBC_HaveYourSay
  • http://twitter.com/BBC_HaveYourSay
  • http://blogs.fco.gov.uk/roller/miliband/entry/the_next_chapter_of_zimbabwe
  • http://blogs.fco.gov.uk/roller/miliband/entry/the_next_chapter_of_zimbabwe
  • http://blogs.fco.gov.uk/roller/miliband/entry/the_next_chapter_of_zimbabwe
  • http://blogs.fco.gov.uk/roller/miliband/entry/the_next_chapter_of_zimbabwe
  • http://blogs.fco.gov.uk/roller/miliband/entry/the_next_chapter_of_zimbabwe
  • http://blogs.fco.gov.uk/roller/miliband/entry/the_next_chapter_of_zimbabwe
  • http://blogs.fco.gov.uk/roller/miliband/entry/the_next_chapter_of_zimbabwe
  • http://blogs.fco.gov.uk/roller/miliband/entry/the_next_chapter_of_zimbabwe
  • http://blogs.fco.gov.uk/roller/miliband/entry/the_next_chapter_of_zimbabwe
  • http://blogs.fco.gov.uk/roller/miliband/entry/the_next_chapter_of_zimbabwe

Social Media and Journalism Social Media and Journalism Presentation Transcript

  • Headshift Social Media and Journalism • understanding social media
  • Headshift projects
  • London, Sydney and Austin
  • Awards • New Statesman New Media Awards 2008: • Forrester Groundswell Awards 2008: Finalists Winners • HEIST Awards for Education Marketing: Gold • Prospect Magazine Think Tank of the Year • Marketing Week Best Packaged Goods Web Awards 2006: Best website Site: Top 10 placement • New Statesman New Media Awards 2006: • Legal Business Best Legal Website: Top 20 Highly commended placement • International Information Industry Award 2005: • Internet Marketing Attorney: Global Top 10 Innovation in Knowledge Management placement • New Media Age Effectiveness Awards 2004: • Revolution New Media Marketing Awards: Best Public Sector Website Best use of new media for customer service • International Information Industry Award 2003: • IVCA Awards: Two Runner-up positions Best intranet / extranet • New Media Age Effectiveness Awards: Finalist • CRM Industry Awards 2003: Innovation of the Year • New Statesman New Media Awards: Finalist • International Visual Communication • Central IT Unit, Cabinet Office: example of Association Awards 2003: Commended best practice
  • Headshift Media Projects: Metro France
  • Headshift Media Projects: Metro France
  • Headshift Media Projects: Metro France
  • Headshift Media Projects: BBC Blogs
  • Headshift Media Projects: Channel 4 Medicine Chest
  • Headshift Media Projects: Sky One&Other
  • Headshift Media Projects: Dods Parliamentary
  • Headshift Media Projects: Frontline Club
  • Journalism "Journalism is the craft of conveying news, descriptive material and opinion via a widening spectrum of media. These include newspapers, magazines, radio and television, the internet and even, more recently, the mobile phone. Journalists—be they writers, editors or photographers; broadcast presenters or producers —serve as the chief purveyors of information and opinion in contemporary mass society."
  • Journalism Today - Social Media as Opportunity • there are jobs, but they are hard to get • journalist as a brand • marketing yourself and your craft • seeking out new audiences • engaging directly with audiences • stories can be found everywhere people are and increasingly they're online
  • Creating your own brand through social media
  • New Publishers for your Stories But... http://www.cybersoc.com/2006/10/daily_show_look.html
  • Audiences Everywhere: Facebook Source: http://www.facebook.com/group.php?gid=53485065009&ref=search&sid=563680473.2194449579..1#/group.php? v=wall&ref=search&gid=5348506500920070822130650.aspx
  • Audiences Everywhere: Friendster
  • Audiences Everywhere: Blogs
  • 2,060,255 photos tagged with ʻSingaporeʼ on Flickr Photograph by Beezy(cc) http://www.flickr.com/photos/beezy/145002875/ Photograph by liliana_rodriguez(cc) http://www.flickr.com/photos/ Photograph by chleong(cc) http://www.flickr.com/photos/chleong/2710778700/ liliana_rodriguez/463790683/
  • Monitoring (Credit: Graham Holliday) http://www.slideshare.net/noodlepie/publishing-kigali-wire
  • Bombs in Jaipur
  • Mobile Uploading Photograph by liliana_rodriguez(cc) http://www.flickr.com/photos/ Photograph by chleong(cc) http://www.flickr.com/photos/chleong/2710778700/ liliana_rodriguez/463790683/
  • Mobile Uploading Photograph by liliana_rodriguez(cc) http://www.flickr.com/photos/ Photograph by chleong(cc) http://www.flickr.com/photos/chleong/2710778700/ liliana_rodriguez/463790683/
  • Location Updates Photograph by liliana_rodriguez(cc) http://www.flickr.com/photos/ Photograph by chleong(cc) http://www.flickr.com/photos/chleong/2710778700/ liliana_rodriguez/463790683/
  • Plane in the Hudson River in January
  • Plane in Hudson River Source: http://abclocal.go.com/wabc/story?section=news/local&id=6606410
  • Iranʼs elections on Twitter Source: http://search.twitter.com/search?max_id=5892701776&page=4&q=%23iranelections
  • Robin Hamman interviewed by AlJazeera on Iran's online media Source: http://www.youtube.com/watch?v=Wy8mbCwvSA8
  • Iran elections
  • Floods in Cumbria http://www.flickr.com/search/? Source: http://search.twitter.com/search?q=cumbria s=rec&ss=2&w=all&q=cockermouth&m=text
  • BBC Have your say on Twitter Source: http://twitter.com/BBC_HaveYourSay
  • Data as Journalism CNN Photosynth: http://edition.cnn.com/SPECIALS/2009/44.president/inauguration/themoment/
  • West Midlands Police using social media http://www.facebook.com/westmidlandspolice "had it not been for twitter and facebook, we wouldn't have policed that operation effectively... it's core to our business" - Gordon Scoble http://www.youtube.com/westmidlandspolice
  • Gordon Brown on MP Expenses Source: http://blog.freshnetworks.com/2009/05/gordon-browns-youtube-trauma/
  • Gordon Brown on MP Expenses Source: http://blog.freshnetworks.com/2009/05/gordon-browns-youtube-trauma/
  • Audience Helps Investigate
  • Crowd Funded Journalism
  • Dominos Pizza Responds Source: http://www.youtube.com/watch?v=7l6AJ49xNSQ
  • Center for Disease Control (USA) Source: http://twitter.com/cdcemergency
  • Barnet Council Leader Source: http://leaderlistens.com
  • Berkshire flood map - BBC http://cybersoc.blogs.com/photos/uncategorized/2007/07/24/berkshirefloodmashup.jpg http://www.bbc.co.uk/berkshire/content/articles/2007/07/23/flood_map_feature.shtml
  • Whole Web as Your Canvas
  • Publish Once - Spread Infinitely (Credit: Graham Holliday) http://www.slideshare.net/noodlepie/publishing-kigali-wire
  • Key Points: • understand which services target audiences are using, how, and why • monitor activity • create a presence • use tools that support existing practises - and connect them • engage meaningfully (add value)
  • Thanks! Robin Hamman Head of Social Media Headshift robin@headshift.com twitter: @Cybersoc