• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Blogging and Social Media - Content as Communication
 

Blogging and Social Media - Content as Communication

on

  • 3,972 views

A presentation I'm giving at Embracing New Media, 29 & 30 May 2008, Amsterdam.

A presentation I'm giving at Embracing New Media, 29 & 30 May 2008, Amsterdam.

Statistics

Views

Total Views
3,972
Views on SlideShare
2,934
Embed Views
1,038

Actions

Likes
5
Downloads
0
Comments
1

10 Embeds 1,038

http://www.bbc.co.uk 973
http://www.cybersoc.com 52
http://www.linkedin.com 5
http://tevel1.com 2
http://www.typepad.com 1
http://upuid-www-bbc-co-uk.tru-m.net 1
http://www.bbchelp.co.uk 1
http://www.slideshare.net 1
http://static.slideshare.net 1
http://translate.googleusercontent.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Different types of blogs Finding and tracking “the conversation” Corporate transparency and accountability blogs at the BBC The role of guidelines for staff Weaving social media and blogging into practice - reducing the burden, creating content

Blogging and Social Media - Content as Communication Blogging and Social Media - Content as Communication Presentation Transcript

  • Blogging and Social Media - New Opportunities for Corporate Engagement Robin Hamman Senior Community Producer BBC
  •  
  • what is a blog?
    • a highly flexible and easy to use content management system
    • a range of techniques for finding and participating in a conversation through the sharing of content
  •  
  •  
  •  
  •  
  • “ The best blog on the planet!” Klaudia & Dominic’s Grandma
  •  
  •  
  •  
  •  
  • Finding and tracking the conversation
    • Technorati
    • Icerocket
    • Location specific and topical listings
    • Searching content sharing, micro-blogging and social networking services
    • Aggregation (the key to geekdom!)
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • Accountability and transparency messages as content
    • The BBC’s use of “editors” blogs and “behind the scenes” blogs
    • Not just on bbc.co.uk but also off-site
    • Personal blogs can also play a role
    • The importance of guidelines
  •  
  •  
  •  
  •  
  •  
  •  
  •  
    • “ Last year we felt we wanted to revisit and renew our values… We organized several big workshops – Nokia Cafes – with hundreds of participants all over the globe…Eventually, we came up with four new Nokia values: engaging you – passion for innovation – achieving together – very human”
  •  
  • Social Media Isn’t Just a Website Plug-in
    • If you want people to do it, ensure it’s not just an additional burden
    • Weave social media into existing processes
    • Find people who are keen to try it, don’t force those without an “inner blogger”
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • Recipe for Social Media Goodness
    • Get to know participatory norms of different spaces - technique over tools
    • Learn how to find and track the conversation
    • Empower staff with clear guidelines
    • Understand that social media and blogging make it possible to communicate in many voices and in many spaces
    • Weave social media into your processes or you’ll just create another burden on staff
    • Robin Hamman
    • Senior Broadcast Journalist
    • & Senior Community Producer
    • BBC English Regions New Media
    • [email_address]
    www.cybersoc.com