Blogging and Social Media - New Opportunities for Corporate Engagement Robin Hamman Senior Community Producer BBC
 
what is a blog? <ul><li>a highly flexible and easy to use content management system </li></ul><ul><li>a range of technique...
 
 
 
 
“ The best blog on the planet!” Klaudia & Dominic’s Grandma
 
 
 
 
Finding and tracking the conversation <ul><li>Technorati </li></ul><ul><li>Icerocket </li></ul><ul><li>Location specific a...
 
 
 
 
 
 
 
 
Accountability and transparency messages as content <ul><li>The BBC’s use of “editors” blogs and “behind the scenes” blogs...
 
 
 
 
 
 
 
<ul><li>“ Last year we felt we wanted to revisit and renew our values… We organized several big workshops – Nokia Cafes – ...
 
Social Media Isn’t Just a Website Plug-in <ul><li>If you want people to do it, ensure it’s not just an additional burden <...
 
 
 
 
 
 
 
 
Recipe for Social Media Goodness <ul><li>Get to know participatory norms of different spaces - technique over tools </li><...
<ul><li>Robin Hamman </li></ul><ul><li>Senior Broadcast Journalist  </li></ul><ul><li>& Senior Community Producer </li></u...
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Blogging and Social Media - Content as Communication

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A presentation I'm giving at Embracing New Media, 29 & 30 May 2008, Amsterdam.

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  • Different types of blogs Finding and tracking “the conversation” Corporate transparency and accountability blogs at the BBC The role of guidelines for staff Weaving social media and blogging into practice - reducing the burden, creating content
  • Blogging and Social Media - Content as Communication

    1. 1. Blogging and Social Media - New Opportunities for Corporate Engagement Robin Hamman Senior Community Producer BBC
    2. 3. what is a blog? <ul><li>a highly flexible and easy to use content management system </li></ul><ul><li>a range of techniques for finding and participating in a conversation through the sharing of content </li></ul>
    3. 8. “ The best blog on the planet!” Klaudia & Dominic’s Grandma
    4. 13. Finding and tracking the conversation <ul><li>Technorati </li></ul><ul><li>Icerocket </li></ul><ul><li>Location specific and topical listings </li></ul><ul><li>Searching content sharing, micro-blogging and social networking services </li></ul><ul><li>Aggregation (the key to geekdom!) </li></ul>
    5. 22. Accountability and transparency messages as content <ul><li>The BBC’s use of “editors” blogs and “behind the scenes” blogs </li></ul><ul><li>Not just on bbc.co.uk but also off-site </li></ul><ul><li>Personal blogs can also play a role </li></ul><ul><li>The importance of guidelines </li></ul>
    6. 30. <ul><li>“ Last year we felt we wanted to revisit and renew our values… We organized several big workshops – Nokia Cafes – with hundreds of participants all over the globe…Eventually, we came up with four new Nokia values: engaging you – passion for innovation – achieving together – very human” </li></ul>
    7. 32. Social Media Isn’t Just a Website Plug-in <ul><li>If you want people to do it, ensure it’s not just an additional burden </li></ul><ul><li>Weave social media into existing processes </li></ul><ul><li>Find people who are keen to try it, don’t force those without an “inner blogger” </li></ul>
    8. 41. Recipe for Social Media Goodness <ul><li>Get to know participatory norms of different spaces - technique over tools </li></ul><ul><li>Learn how to find and track the conversation </li></ul><ul><li>Empower staff with clear guidelines </li></ul><ul><li>Understand that social media and blogging make it possible to communicate in many voices and in many spaces </li></ul><ul><li>Weave social media into your processes or you’ll just create another burden on staff </li></ul>
    9. 42. <ul><li>Robin Hamman </li></ul><ul><li>Senior Broadcast Journalist </li></ul><ul><li>& Senior Community Producer </li></ul><ul><li>BBC English Regions New Media </li></ul><ul><li>[email_address] </li></ul>www.cybersoc.com

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