Blogging and Social Media - Content as Communication

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A presentation I'm giving at Embracing New Media, 29 & 30 May 2008, Amsterdam.

A presentation I'm giving at Embracing New Media, 29 & 30 May 2008, Amsterdam.

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  • Different types of blogs Finding and tracking “the conversation” Corporate transparency and accountability blogs at the BBC The role of guidelines for staff Weaving social media and blogging into practice - reducing the burden, creating content

Transcript

  • 1. Blogging and Social Media - New Opportunities for Corporate Engagement Robin Hamman Senior Community Producer BBC
  • 2.  
  • 3. what is a blog?
    • a highly flexible and easy to use content management system
    • a range of techniques for finding and participating in a conversation through the sharing of content
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  • 8. “ The best blog on the planet!” Klaudia & Dominic’s Grandma
  • 9.  
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  • 13. Finding and tracking the conversation
    • Technorati
    • Icerocket
    • Location specific and topical listings
    • Searching content sharing, micro-blogging and social networking services
    • Aggregation (the key to geekdom!)
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  • 22. Accountability and transparency messages as content
    • The BBC’s use of “editors” blogs and “behind the scenes” blogs
    • Not just on bbc.co.uk but also off-site
    • Personal blogs can also play a role
    • The importance of guidelines
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    • “ Last year we felt we wanted to revisit and renew our values… We organized several big workshops – Nokia Cafes – with hundreds of participants all over the globe…Eventually, we came up with four new Nokia values: engaging you – passion for innovation – achieving together – very human”
  • 31.  
  • 32. Social Media Isn’t Just a Website Plug-in
    • If you want people to do it, ensure it’s not just an additional burden
    • Weave social media into existing processes
    • Find people who are keen to try it, don’t force those without an “inner blogger”
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  • 41. Recipe for Social Media Goodness
    • Get to know participatory norms of different spaces - technique over tools
    • Learn how to find and track the conversation
    • Empower staff with clear guidelines
    • Understand that social media and blogging make it possible to communicate in many voices and in many spaces
    • Weave social media into your processes or you’ll just create another burden on staff
  • 42.
    • Robin Hamman
    • Senior Broadcast Journalist
    • & Senior Community Producer
    • BBC English Regions New Media
    • [email_address]
    www.cybersoc.com