Blogging and Social Media - New Opportunities for Corporate Engagement Robin Hamman Senior Community Producer BBC

what is a blog? a highly flexible and easy to use content management system a range of techniques for finding and participating in a conversation through the sharing of content

a highly flexible and easy to use content management system

a range of techniques for finding and participating in a conversation through the sharing of content

“ The best blog on the planet!” Klaudia & Dominic’s Grandma

Finding and tracking the conversation Technorati Icerocket Location specific and topical listings Searching content sharing, micro-blogging and social networking services Aggregation (the key to geekdom!)

Technorati

Icerocket

Location specific and topical listings

Searching content sharing, micro-blogging and social networking services

Aggregation (the key to geekdom!)

Accountability and transparency messages as content The BBC’s use of “editors” blogs and “behind the scenes” blogs Not just on bbc.co.uk but also off-site Personal blogs can also play a role The importance of guidelines

The BBC’s use of “editors” blogs and “behind the scenes” blogs

Not just on bbc.co.uk but also off-site

Personal blogs can also play a role

The importance of guidelines

“ Last year we felt we wanted to revisit and renew our values… We organized several big workshops – Nokia Cafes – with hundreds of participants all over the globe…Eventually, we came up with four new Nokia values: engaging you – passion for innovation – achieving together – very human”

“ Last year we felt we wanted to revisit and renew our values… We organized several big workshops – Nokia Cafes – with hundreds of participants all over the globe…Eventually, we came up with four new Nokia values: engaging you – passion for innovation – achieving together – very human”

Social Media Isn’t Just a Website Plug-in If you want people to do it, ensure it’s not just an additional burden Weave social media into existing processes Find people who are keen to try it, don’t force those without an “inner blogger”

If you want people to do it, ensure it’s not just an additional burden

Weave social media into existing processes

Find people who are keen to try it, don’t force those without an “inner blogger”

Recipe for Social Media Goodness Get to know participatory norms of different spaces - technique over tools Learn how to find and track the conversation Empower staff with clear guidelines Understand that social media and blogging make it possible to communicate in many voices and in many spaces Weave social media into your processes or you’ll just create another burden on staff

Get to know participatory norms of different spaces - technique over tools

Learn how to find and track the conversation

Empower staff with clear guidelines

Understand that social media and blogging make it possible to communicate in many voices and in many spaces

Weave social media into your processes or you’ll just create another burden on staff

Robin Hamman Senior Broadcast Journalist & Senior Community Producer BBC English Regions New Media [email_address] www.cybersoc.com

Robin Hamman

Senior Broadcast Journalist

& Senior Community Producer

BBC English Regions New Media

[email_address]