About On-Demand Auctions

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On Demand Auctions is about selling utilizing online auctions systems. CyberAuctions.com is Flexible Powerful and Affordable system for auctioneers, businesses, governments and non profits. Learn the tricks from Ehli Auctions

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About On-Demand Auctions

  1. 1. Rasmus Auctions<br />IRON PLANET<br />
  2. 2. Online Only Auctions<br />What being sold at online only auctions ?<br />Why utilize online only auctions.<br />Quicker Turn Around for clients<br />Cost Advantages to the auction company<br />Run Multiple Auctions at once<br />Little to No Marketing Costs<br />No Auction Day Labor <br />Able to take small auctions and make money. <br />Solutions Provider<br />
  3. 3. An On Demand Auction System for auctioneers, governments, and non profits.<br />The System – Applies to the other software options currently available such as.<br />Bidder Central<br />JBS Software – MaxaNet<br />Proxy Bid<br />Auction Flex<br />Bid Spotter<br />CUS<br />Auction Anything<br />
  4. 4. Difference in Systems<br />Auction Software with an online bidding module.<br />Load Data and Pictures into your auction software, upload for bidding, download back to auction software when the auction is over.<br />SAAS<br />Software As A ServiceThe application is completely web based and can be accessed anytime, from any internet connection.<br />Customer Database<br />Shared Customer Database<br />Retain the Customer / Buyer Database as your own.<br />
  5. 5. The On Demand Auction System<br />Sample Auction – Coffee & Deli Shop<br />Marketing – Day 1<br />Mailer – Oversized Post Card<br />Need Pictures and List of Equipment to promote<br />Use an On Demand Printing Company<br />Time Frame for printing and mailing - 5 days<br />Order Mailing List – Info USA<br />Place Print Advertising if needed.<br /> Internet Sites<br />Auction Zip <br />Develop Ad / Terms Location and add Pictures<br />Ad shows up on your own web site, WAA, and NAA<br />
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  11. 11. On Demand Auctions<br />Auction Setup – Day 2<br />Setup and Catalog the auction<br />Better Lots get tagged up front<br />Place is cleaned up and ready for an auction<br />Taking and Keeping Track of the Pictures.<br /> Day 3 <br />Finish any setup and put signs up.<br />Sign Up Next Auction<br />Day 4 <br />Enter Lots, Pictures and Video into your online bidding platform.<br />
  12. 12. Auction Setup<br />
  13. 13. Auction Setup<br />
  14. 14. On Demand Auctions<br />Day 5<br />Proof the Auction<br />Spelling, Consignors are correct, etc.<br />Create Auction Catalog in PDF Format.<br />Bullzip – Free PDF maker.<br />Post to Auction Zip<br />Post to your online auction site.<br />Add more pictures to auction zip<br />Go Live with the auction<br />Send out e-mail blast to your clients.<br />Post an ad on craigslist.<br />Repost your ad because it got flagged.<br />Buy Google Ad Words – Make ad and go live<br />
  15. 15. Google Ads<br />
  16. 16. Google Search Results<br />
  17. 17. On Demand Auctions<br />Length of Auction<br />6 to 7 days after advertising is received.<br />Preview<br />2 days before auction closes. <br />Auction Center – Open daily for preview<br />Auction Closing Time<br />Evening for General Audience <br />2:00 PM Local Time for Business Assets<br />
  18. 18. Lot Info<br />SKULot Number, VIN, MLS # - Prints on customers invoice after the description<br />Quantity – xx multiplies out the bid – must take all<br />Short Description<br />Unit- Sq Foot , etc<br />Opening / Starting Bid<br />Bid Increment<br />Bid Reserve<br />Weight<br />External InformationLinks to other URL’s<br />Long Description <br />
  19. 19. Long Description<br />Complete HTML Editor <br />Like a word processor to build out a complete web page, add Video, Pictures, and more text.<br />Cut and Paste from other web sites<br />Does not print on invoice<br />
  20. 20. Editor Built In for Description<br />
  21. 21. Cut and Past Long Descriptions<br />
  22. 22. Starting Bids & Reserves<br />Starting Bids<br />Low<br />High<br />Start at the Reserve<br />A good rule of thumb is to have the starting number reflect how you would in a live auction.<br />
  23. 23. Bidding Rules<br />Different Software Products Have Different Bidding Rules.<br />Bid whatever<br />Let the buyer raise their own bid<br />Set Increments depending on the amount the bid is at.<br />Enforceable rules that have starting bids, required bid increments, and optional reserves. <br />
  24. 24. Bidding Module<br />
  25. 25. Bidding Module Continued<br />
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  29. 29. The Buyer <br />Does your bidder no how much they have spent so far?<br />Do they know if they are in or out?<br />Do they receive e-mail alerts?<br />Do they know what they won, when the auction closes?<br />Can they print and pay their invoice online?<br />
  30. 30. Communicating With Buyers<br />E- Mail <br />Built in e-mail service.<br />E-Mail all customers and consignors <br />E-Mail just customers bidding on lots in that auction.<br />E-Mail just the top bidders.<br />Handling Questions and Answers<br />Constant Contact – E-mail service<br />Phone <br />Live Chat<br />
  31. 31. Questions to Auctioneer<br />
  32. 32. Internal E-mail System<br />
  33. 33. Dynamic Closing<br />Auction starts closing from the beginning at set intervals. <br />Auction on that item may extend 5 minutes until there is no bidding, before moving on to the next lot.<br />If a bid is placed within 5 minutes of the scheduled auction end,   the auction closing time will automatically extend on the whole auction by an additional 5 minutes. .<br />
  34. 34. Processing Invoices<br />Printing invoices and calling for payment, or sending an e-mail for payment to a pay pal account.<br />Who has the data<br />Is it back in at the office<br />Or is it available online.<br />Can the Invoice be spilt for multi location auctions or for sales tax reasons?<br />Authorize.Net provides a payment gateway. Take bankcards online and monitor the payments anywhere. <br />
  35. 35. Authorize.net<br />
  36. 36. Shipping Order and Order Pickup<br />Need a system to know who wants their orders shipped and who is going to pick it up.<br />Shipping Orders<br />Craters and Freighters<br />Freightquote.com<br />If shipped you need to monitor that it was received.<br />
  37. 37. Consignor Management<br />Assign consignors to an auction<br />Allow consignors to enter their own data.<br />Exchanges<br />Track what has been paid for that consignor.<br />Flexible Fees to consignor.<br />No Commission<br />Flat Rate<br />Schedule<br />Combination<br />Additional Fees<br />Marketing<br />Cleaning<br />Repair<br />
  38. 38. Management Reports& Other Things to Look For<br />Export of Sales to Excel<br />Sales, Fees, Commissions, Sales Tax, etc.<br />Lots Not Sold<br />Are you able to sell unsold lots after the closing time.<br />Are you able to sell lots that were bid on under the reserve.<br />Lots Not Paid For<br />
  39. 39. Tracking Inventory<br />Consignors<br />Tagging the piece<br />Lot Numbers, VIN’s, & MLS #KU<br />SKU<br />Internally and External Numbers<br />Reselling unsold inventory<br />
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  41. 41. Assign Consignor to The Auction<br />
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  43. 43. After Auction Bidding Results<br />
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  45. 45. Secure Payment System<br />
  46. 46. Tracking Shipments<br />
  47. 47. Consignor Menu<br />
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  52. 52. CyberAuctions.com A Division of Ehli Industrial, LLCCopyright 1999-2009<br />

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