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Mobile Business
    Japan
                    Marco Koeder
                 Cybermedia K.K./Tokyo

                      A...
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
JAPAN
108 million mobile phone
       subscribers
 Population 127 million


 Mobile Business Japan- Marco Koeder - mkoeder...
96% 3G subscribers

 17% of all global 3G
    subscriptions


Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co...
Mobile net usage in Japan




      85%
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
10+ years
of mobile content success
   and working mobile
     business models

  Mobile Business Japan- Marco Koeder - mk...
35%
  of all global revenue
generated from advanced
mobile data was generated
          in Japan
  Mobile Business Japan- ...
most    internet access
          is conducted by
          mobile phone

Mobile Business Japan- Marco Koeder - mkoeder@cy...
mobile surfing time
         =
 4 x PC surfing time


Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
14.5%
     use mobile net
     more than 3h a day


Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile net usage high in all age groups!




  40% of 40+
  watch mobile site every day




 Mobile Business Japan- Marco ...
Media usage in Japan (Impress R&D):
            97% TV
            91% mobile net
            81% magazines
            80...
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
iPhone:
No.1 smart phone in Japan



   Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
The smart phone market size is still small:




                    4%
   of all phones used are smart phones*

     Mobil...
iPhone overall market share in Japan




              1-2%
     Mobile Business Japan- Marco Koeder - mkoeder@cyber-media...
Japan:
    In the top ten of
     content creating countries

   for the iPhone
Mobile Business Japan- Marco Koeder - mkoe...
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
An country of high-tech phones

             GPS equipped
               RFID chips
            Digital TV tuner
         ...
What's
BIG in Japan?
 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Advanced Mobile Revenues in Japan




  Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Advanced Mobile Revenues in Japan



                                                           Others;




  Mobile Busin...
m-commerce

Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
30%
of mobile users use m-commerce




  Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
27%
   of e-commerce users do
      only m-commerce



Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
80%
  of m-commerce shoppers
    always use same sites



Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
38.3%
of women do
mobile shopping

   Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Rakuten: 10% of revenue by mobile phones




                 $1 billion
      Mobile Business Japan- Marco Koeder - mkoed...
m-commerce market value

 $65.8 billion
                                               +25%

 Mobile Business Japan- Marco...
Content Subscription


  Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
87%
 of paid services and content
offered is subscription based*



Mobile Business Japan- Marco Koeder - mkoeder@cyber-me...
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
$1- 10
monthly subscription price range



  Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Number
 Number Sports Magazine Mobile




Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Premium & Exclusive Mobile Content

$3,20 per month


 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Manga no Shinbun
                      News go Manga




  Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Web version launched 2009
    Free (ad based)

Mobile version launched 2010
      $2,20 per month



 Mobile Business Japa...
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Affiliate


Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
nico nico douga
            Video Sharing Platform




  Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
14 million
registered users
  (registration required to view videos)




Mobile Business Japan- Marco Koeder - mkoeder@cyb...
4 million
mobile only users

Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
uploaders can attach
related product banners to
a video from a product list.



 Mobile Business Japan- Marco Koeder - mko...
Monetizing User Content



   Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
mahoo no island
        Mobile Reading Community




  Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
6.4 million
      registered users
                 Founded in 1999


Mobile Business Japan- Marco Koeder - mkoeder@cyber-...
>1 million
        novels written


Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
20.5 million
              copies sold


Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Virtual Goods



Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
GREE
         Social Network Platform




Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
15+ Million
                 registered users




Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
$120 Mio
                Revenue in 2009




Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
70%
          from virtual items sales




Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
General Service Offers


   Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
pocketer
Mobile business card design



Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Integrated Services


 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
LISMO
        MobileMusic Service



Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
95%
Pre-installed on KDDI handsets



 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
50 million
song downloads in less than 18 months




 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Music - Books – Video - Social

    FULL INTEGRATION



   Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
au sports
       Fitness meets mobile



Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Carrier + Sport Companies +
      Premium services




  Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Other


Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
mixi
         Social Network Platform




Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
17.4 million
   registered users
         Founded in 2004
    Japans biggest SNS platform


Mobile Business Japan- Marco K...
76%
access mixi through the
    mobile phone

  Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Companies utilize platform
to test and launch products




  Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co....
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
The Takeaway


Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Loyalty on the mobile is
                        high
  Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
People are more
willing to pay for
content and service

Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
mobile
          =
personal convenience


 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
“Don’t ask what mobile can do
                       for you,
but what           you can do for
                  mobile.”...
Thank You
           twitter.com/cybermediajapan
         facebook.com/cybermediajapan
           mkoeder@cyber-media.co.j...
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Get in touch with mobile 2010

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Transcript of "Get in touch with mobile 2010"

  1. 1. Mobile Business Japan Marco Koeder Cybermedia K.K./Tokyo April 15th, 2010 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  2. 2. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  3. 3. JAPAN 108 million mobile phone subscribers Population 127 million Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  4. 4. 96% 3G subscribers 17% of all global 3G subscriptions Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  5. 5. Mobile net usage in Japan 85% Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  6. 6. 10+ years of mobile content success and working mobile business models Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  7. 7. 35% of all global revenue generated from advanced mobile data was generated in Japan Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  8. 8. most internet access is conducted by mobile phone Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  9. 9. mobile surfing time = 4 x PC surfing time Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  10. 10. 14.5% use mobile net more than 3h a day Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  11. 11. Mobile net usage high in all age groups! 40% of 40+ watch mobile site every day Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  12. 12. Media usage in Japan (Impress R&D): 97% TV 91% mobile net 81% magazines 80% PC net 72% newspapers 52% games 79% reading Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  13. 13. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  14. 14. iPhone: No.1 smart phone in Japan Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  15. 15. The smart phone market size is still small: 4% of all phones used are smart phones* Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  16. 16. iPhone overall market share in Japan 1-2% Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  17. 17. Japan: In the top ten of content creating countries for the iPhone Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  18. 18. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  19. 19. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  20. 20. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  21. 21. An country of high-tech phones GPS equipped RFID chips Digital TV tuner Flashlite support High res screens Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  22. 22. What's BIG in Japan? Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  23. 23. Advanced Mobile Revenues in Japan Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  24. 24. Advanced Mobile Revenues in Japan Others; Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  25. 25. m-commerce Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  26. 26. 30% of mobile users use m-commerce Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  27. 27. 27% of e-commerce users do only m-commerce Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  28. 28. 80% of m-commerce shoppers always use same sites Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  29. 29. 38.3% of women do mobile shopping Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  30. 30. Rakuten: 10% of revenue by mobile phones $1 billion Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  31. 31. m-commerce market value $65.8 billion +25% Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  32. 32. Content Subscription Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  33. 33. 87% of paid services and content offered is subscription based* Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  34. 34. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  35. 35. $1- 10 monthly subscription price range Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  36. 36. Number Number Sports Magazine Mobile Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  37. 37. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  38. 38. Premium & Exclusive Mobile Content $3,20 per month Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  39. 39. Manga no Shinbun News go Manga Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  40. 40. Web version launched 2009 Free (ad based) Mobile version launched 2010 $2,20 per month Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  41. 41. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  42. 42. Affiliate Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  43. 43. nico nico douga Video Sharing Platform Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  44. 44. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  45. 45. 14 million registered users (registration required to view videos) Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  46. 46. 4 million mobile only users Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  47. 47. uploaders can attach related product banners to a video from a product list. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  48. 48. Monetizing User Content Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  49. 49. mahoo no island Mobile Reading Community Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  50. 50. 6.4 million registered users Founded in 1999 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  51. 51. >1 million novels written Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  52. 52. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  53. 53. 20.5 million copies sold Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  54. 54. Virtual Goods Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  55. 55. GREE Social Network Platform Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  56. 56. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  57. 57. 15+ Million registered users Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  58. 58. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  59. 59. $120 Mio Revenue in 2009 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  60. 60. 70% from virtual items sales Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  61. 61. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  62. 62. General Service Offers Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  63. 63. pocketer Mobile business card design Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  64. 64. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  65. 65. Integrated Services Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  66. 66. LISMO MobileMusic Service Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  67. 67. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  68. 68. 95% Pre-installed on KDDI handsets Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  69. 69. 50 million song downloads in less than 18 months Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  70. 70. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  71. 71. Music - Books – Video - Social FULL INTEGRATION Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  72. 72. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  73. 73. au sports Fitness meets mobile Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  74. 74. Carrier + Sport Companies + Premium services Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  75. 75. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  76. 76. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  77. 77. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  78. 78. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  79. 79. Other Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  80. 80. mixi Social Network Platform Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  81. 81. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  82. 82. 17.4 million registered users Founded in 2004 Japans biggest SNS platform Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  83. 83. 76% access mixi through the mobile phone Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  84. 84. Companies utilize platform to test and launch products Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  85. 85. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  86. 86. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  87. 87. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  88. 88. The Takeaway Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  89. 89. Loyalty on the mobile is high Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  90. 90. People are more willing to pay for content and service Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  91. 91. mobile = personal convenience Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  92. 92. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  93. 93. “Don’t ask what mobile can do for you, but what you can do for mobile.” Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  94. 94. Thank You twitter.com/cybermediajapan facebook.com/cybermediajapan mkoeder@cyber-media.co.jp Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

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