Get in touch with mobile 2010

Mobile Business Japan Marco Koeder Cybermedia K.K./Tokyo April 15th, 2010 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

JAPAN 108 million mobile phone subscribers Population 127 million Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

96% 3G subscribers 17% of all global 3G subscriptions Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Mobile net usage in Japan 85% Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

10+ years of mobile content success and working mobile business models Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

35% of all global revenue generated from advanced mobile data was generated in Japan Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

most internet access is conducted by mobile phone Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

mobile surﬁng time = 4 x PC surﬁng time Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

14.5% use mobile net more than 3h a day Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Mobile net usage high in all age groups! 40% of 40+ watch mobile site every day Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Media usage in Japan (Impress R&D): 97% TV 91% mobile net 81% magazines 80% PC net 72% newspapers 52% games 79% reading Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

iPhone: No.1 smart phone in Japan Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

The smart phone market size is still small: 4% of all phones used are smart phones* Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

iPhone overall market share in Japan 1-2% Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Japan: In the top ten of content creating countries for the iPhone Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

An country of high-tech phones GPS equipped RFID chips Digital TV tuner Flashlite support High res screens Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

What's BIG in Japan? Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Advanced Mobile Revenues in Japan Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Advanced Mobile Revenues in Japan Others; Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

m-commerce Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

30% of mobile users use m-commerce Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

27% of e-commerce users do only m-commerce Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

80% of m-commerce shoppers always use same sites Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

38.3% of women do mobile shopping Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Rakuten: 10% of revenue by mobile phones $1 billion Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

m-commerce market value $65.8 billion +25% Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Content Subscription Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

87% of paid services and content offered is subscription based* Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

$1- 10 monthly subscription price range Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Number Number Sports Magazine Mobile Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Premium & Exclusive Mobile Content $3,20 per month Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Manga no Shinbun News go Manga Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Web version launched 2009 Free (ad based) Mobile version launched 2010 $2,20 per month Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Afﬁliate Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

nico nico douga Video Sharing Platform Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

14 million registered users (registration required to view videos) Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

4 million mobile only users Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

uploaders can attach related product banners to a video from a product list. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Monetizing User Content Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

mahoo no island Mobile Reading Community Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

6.4 million registered users Founded in 1999 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

>1 million novels written Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

20.5 million copies sold Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Virtual Goods Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

GREE Social Network Platform Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

15+ Million registered users Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

$120 Mio Revenue in 2009 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

70% from virtual items sales Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

General Service Offers Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

pocketer Mobile business card design Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Integrated Services Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

LISMO MobileMusic Service Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

95% Pre-installed on KDDI handsets Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

50 million song downloads in less than 18 months Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Music - Books – Video - Social FULL INTEGRATION Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

au sports Fitness meets mobile Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Carrier + Sport Companies + Premium services Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Other Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

mixi Social Network Platform Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

17.4 million registered users Founded in 2004 Japans biggest SNS platform Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

76% access mixi through the mobile phone Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Companies utilize platform to test and launch products Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

The Takeaway Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Loyalty on the mobile is high Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

People are more willing to pay for content and service Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

mobile = personal convenience Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

“Don’t ask what mobile can do for you, but what you can do for mobile.” Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

Thank You twitter.com/cybermediajapan facebook.com/cybermediajapan mkoeder@cyber-media.co.jp Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

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Get in touch with mobile 2010

by Cybermedia Co., Ltd. on Apr 19, 2010

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Get in touch with mobile 2010 — Presentation Transcript