Welcome to CyberMedia
Creative and marketing driven online communication

overview
 Founded: 1987 in Tokyo, Japan
 Consolidated revenue: 25 million
USD
 Employees: 100 multinational staff
 Offices: 5 cities worldwide
 President & CEO: Andreas
Dannenberg

Welcome to CyberMedia
CyberMedia is one of Japan’s leading digital
communication agencies. It’s work is based on
strategic thinking, is creatively driven and employs
the latest global technologies available.
Leveraging the strength’s of the Ad-comm Group,
Cybermedia is multi-national, multi-cultural, multi-lingual
and highly passionate about it’s clients and work
performed.

Empowered by group synergies…

The ad-comm group
Advertising: Strategic Digital Communications,
Building & Management
of Brand Equity Planning, Creative, PC & Mobile Applications
Media Strategy and
Media Buying
Public Relations, Event Marketing,
Corporate Crisis Communications Space Design &
& Government Relations Exhibitions
Investor Relations Mar-comm based Pharmaceutical &
& Communications Venture Fund Healthcare Marketing

CyberMedia Client selection

Website Examples :

Website Examples :

Website Examples :

Website Examples :

Website Examples :

Website Examples :

Website Examples :

Website Examples :

T9 Friends Web

Case Study Web…

www.renault.jp

Case Study:Web
In 2003 CyberMedia became
the online lead agency for
Renault Japan with the
mission to completely
revolutionize the car makers
0
online communication
strategy.
Since then CyberMedia turned
Renaults Japanese static
website into a fully interactive
communication platform.

Case Study:Web
0
Site evolution

Case Study:Web
Cars Racing
0
Fun Lifestyle
F1
Rich content

Case Study:Web
0
Lifestyle related

Case Study:Web
0
Interactive

Case Study:Web
0
Personalized and database driven

Case Study:Web
0
Sales tool

Case Study:Web
0
Loyalty building

Case Study:Web
Result:
215% growth of the user database (from 6,500 to 31,000)
0
25% of first time visitors become members (before 7%)
60% of the members read the monthly newsletters

Mobile Expertise
CyberMedia also has over 6
years of experience in mobile
marketing, being responsible
for the Japanese mobile
strategy of many
international brands …

Mobile Site Examples
Porsche Whitebook Heineken/Warner Campaign GotchaTV

Mobile Site Examples
T9 mobile site T9 Games T9 Friends Monthly Manga

Mobile Site Examples
Brita Main Page Brita Flashlite Games Brita Flash screensaver

Mobile Site Examples
Oxygen O2 Mobile Site O2 Flash Wallpaper O2 Flash Game

Mobile Site Examples
RedBull Main Page RedBull Media Section RedBull GPS locator
*sample design

Mobile Site Examples
Moet Mobile Site Moet Campaign Section Moet Screensaver
*sample design

Case Study Mobile…

Case Study : Mobile Lufthansa Japan - introduction
From January 2006 CyberMedia
developed and is currently
maintaining the Lufthansa Japan
mobile site.
Japan was the first country for
Lufthansa to launch a mobile
platform and it plays a key role in
Lufthansa's future global mobile
strategies.

Case Study : Mobile Lufthansa Japan - Site features
Lufthansa Firstclass
Interactive city guide Blog featuring the Lufthansa Baer
German Style
Section about seasonal events, locations and places
Flash Games
Soccer Games, Travel Games
Monthly Lufthansa mobile present
Sounds for download, screensavers, picture frames, Flash wallpapers
Monthly campaign quiz
Win tickets to Europe and other Lufthansa “goodies”
Monthly mobile newsletter
Monthly special flight offer & “Miles and More” promotion

Case Study : Mobile Lufthansa Japan - Site features
Main page Lufthansa First Class Lifestyle

Case Study : Mobile Lufthansa Japan - Site features
Euro Travel Game Discover Germany Game Soccer game

Case Study : Mobile Lufthansa Japan - Site features
Flight Screensaver Flash Flightschedule Wallpaper Collection

Case Study : Mobile Lufthansa Japan - Site features
City Guides Europe Blog in Flashlite

Case Study : Mobile Lufthansa Japan - a loyalty driver
26% of first time visitors become members
70% of visits to the site are returning visitors
65% of members access the website at least 2-3 times
every month
35% of all members access the website within 6 hours
following a mobile newsletter delivery

Case Study : Mobile Lufthansa Japan
According to the Financial
Times, CyberMedia has
created a website that is
regarded as the most
cutting edge mobile site in
the airline industry.

THANK YOU
CyberMedia K.K.
info@cyber-media.co.jp