THE
ONLINE
REVOLUTION
May 2009

2009

traditional media consumption
is on the decline

the ‘new’ mass media…

internet and mobile
is on the
incline

2009
will mark the rise of web
and mobile media consumption
around the globe

JAPAN

Japan
the world’s leading digital society

90%
of households have
internet access

65% have broadband access

most
internet access
is conducted by
mobile phones

mobile -
is it just a teen thing?

SOCIAL
NETWORKING

Japanese are the
most active bloggers
worldwide*
Japanese is the No. 1 language used in online blogs!*
*Technorati 2006

approximately 45 million
people use
social network services

In 2007,
Japanese spent more time browsing the
(mobile) web than reading newspapers.

HIGHTECH
SOCIETY

Since 2006,
Japanese have
had access to
cost-free digital
terrestrial
mobile TV

QR codes
the bridge between print and mobile

96% of all mobile handsets
have built-in QR readers

most mobile Coca Cola machine JR Station
handsets am/pm store J-Wave e-ticket
have built-in
DAM Karaoke Club
RFID chips ANA flight ticket Sega game arcade

The main usage of the mobile phone is…
…NOT to make phone calls.

ADVERTISING

total advertising spend in Japan today
-4.7%

traditional media spend in Japan today
-7.6%

mobile & internet ad spend in Japan
+16.3%

WHAT THIS MEANS
FOR YOU

go mobile

Less than 10% of all
brands in Japan
maximize the use of the
mobile platform in their
communication strategies

Achieve 30%
higher user access
from mobile

it’s very personal

and always at arms length

a powerful
touch-point

Mobile is achieving
the highest growth rates
for online ads

Your customers are
already using
mobile internet

users demand access
wherever they are

the brand is not king!

content is king!

are you prepared?

we are!

info@cyber-media.co.jp
http://www.cyber-media.co.jp/