THE
ONLINE
REVOLUTION
   May 2009
2009
traditional media consumption

is   on the decline
the ‘new’ mass media…
internet and mobile
      is on the

    incline
2009
  will mark the   rise of web
and mobile media consumption

 around the globe
JAPAN
Japan
the world’s leading digital society
90%
of households have
internet access
65% have broadband access
most
internet access
is conducted by
mobile phones
mobile -
is it just a teen thing?
SOCIAL
NETWORKING
Japanese are the
most active bloggers
worldwide*
Japanese is the No. 1 language used in online blogs!*


                 ...
approximately 45 million
       people use
social network services
In 2007,
Japanese spent more time browsing the
(mobile) web than reading newspapers.
HIGHTECH
 SOCIETY
Since 2006,
Japanese have
had access to
cost-free digital
terrestrial
mobile TV
QR codes
the bridge between print and mobile
96% of all mobile handsets
have   built-in QR readers
most mobile      Coca Cola machine     JR Station




handsets         am/pm store           J-Wave e-ticket




have buil...
The main usage of the mobile phone is…




            …NOT to make phone calls.
ADVERTISING
total advertising spend in Japan today




    -4.7%
traditional media spend in Japan today



    -7.6%
mobile & internet ad spend in Japan



  +16.3%
WHAT THIS MEANS
   FOR   YOU
go mobile
Less than 10% of all
brands in Japan
maximize the use of the
mobile platform in their
communication strategies
Achieve 30%
higher user access
from mobile
it’s very personal
and always at arms length
a powerful
touch-point
Mobile is achieving
the highest growth rates
for online ads
Your customers are
already using
mobile internet
users demand access
wherever they are
the brand is not king!
content is king!
are you prepared?
we are!
info@cyber-media.co.jp
  http://www.cyber-media.co.jp/
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
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CyberMedia - The Online Revolution - Mobile Media in Japan 2009

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contact: info@cyber-media.co.jp

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Cyber Media: The Online Revolution - Mobile Media In Japan 2009

  1. THE ONLINE REVOLUTION May 2009
  2. 2009
  3. traditional media consumption is on the decline
  4. the ‘new’ mass media…
  5. internet and mobile is on the incline
  6. 2009 will mark the rise of web and mobile media consumption around the globe
  7. JAPAN
  8. Japan the world’s leading digital society
  9. 90% of households have internet access
  10. 65% have broadband access
  11. most internet access is conducted by mobile phones
  12. mobile - is it just a teen thing?
  13. SOCIAL NETWORKING
  14. Japanese are the most active bloggers worldwide* Japanese is the No. 1 language used in online blogs!* *Technorati 2006
  15. approximately 45 million people use social network services
  16. In 2007, Japanese spent more time browsing the (mobile) web than reading newspapers.
  17. HIGHTECH SOCIETY
  18. Since 2006, Japanese have had access to cost-free digital terrestrial mobile TV
  19. QR codes the bridge between print and mobile
  20. 96% of all mobile handsets have built-in QR readers
  21. most mobile Coca Cola machine JR Station handsets am/pm store J-Wave e-ticket have built-in DAM Karaoke Club RFID chips ANA flight ticket Sega game arcade
  22. The main usage of the mobile phone is… …NOT to make phone calls.
  23. ADVERTISING
  24. total advertising spend in Japan today -4.7%
  25. traditional media spend in Japan today -7.6%
  26. mobile & internet ad spend in Japan +16.3%
  27. WHAT THIS MEANS FOR YOU
  28. go mobile
  29. Less than 10% of all brands in Japan maximize the use of the mobile platform in their communication strategies
  30. Achieve 30% higher user access from mobile
  31. it’s very personal
  32. and always at arms length
  33. a powerful touch-point
  34. Mobile is achieving the highest growth rates for online ads
  35. Your customers are already using mobile internet
  36. users demand access wherever they are
  37. the brand is not king!
  38. content is king!
  39. are you prepared?
  40. we are!
  41. info@cyber-media.co.jp http://www.cyber-media.co.jp/
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