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Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
Cyber Media: The Online Revolution - Mobile Media In Japan 2009
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Cyber Media: The Online Revolution - Mobile Media In Japan 2009

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CyberMedia - The Online Revolution - Mobile Media in Japan 2009 …

CyberMedia - The Online Revolution - Mobile Media in Japan 2009

more info: http://www.cyber-media.co.jp/
contact: info@cyber-media.co.jp

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  • 1. THE ONLINE REVOLUTION May 2009
  • 2. 2009
  • 3. traditional media consumption is on the decline
  • 4. the ‘new’ mass media…
  • 5. internet and mobile is on the incline
  • 6. 2009 will mark the rise of web and mobile media consumption around the globe
  • 7. JAPAN
  • 8. Japan the world’s leading digital society
  • 9. 90% of households have internet access
  • 10. 65% have broadband access
  • 11. most internet access is conducted by mobile phones
  • 12. mobile - is it just a teen thing?
  • 13. SOCIAL NETWORKING
  • 14. Japanese are the most active bloggers worldwide* Japanese is the No. 1 language used in online blogs!* *Technorati 2006
  • 15. approximately 45 million people use social network services
  • 16. In 2007, Japanese spent more time browsing the (mobile) web than reading newspapers.
  • 17. HIGHTECH SOCIETY
  • 18. Since 2006, Japanese have had access to cost-free digital terrestrial mobile TV
  • 19. QR codes the bridge between print and mobile
  • 20. 96% of all mobile handsets have built-in QR readers
  • 21. most mobile Coca Cola machine JR Station handsets am/pm store J-Wave e-ticket have built-in DAM Karaoke Club RFID chips ANA flight ticket Sega game arcade
  • 22. The main usage of the mobile phone is… …NOT to make phone calls.
  • 23. ADVERTISING
  • 24. total advertising spend in Japan today -4.7%
  • 25. traditional media spend in Japan today -7.6%
  • 26. mobile & internet ad spend in Japan +16.3%
  • 27. WHAT THIS MEANS FOR YOU
  • 28. go mobile
  • 29. Less than 10% of all brands in Japan maximize the use of the mobile platform in their communication strategies
  • 30. Achieve 30% higher user access from mobile
  • 31. it’s very personal
  • 32. and always at arms length
  • 33. a powerful touch-point
  • 34. Mobile is achieving the highest growth rates for online ads
  • 35. Your customers are already using mobile internet
  • 36. users demand access wherever they are
  • 37. the brand is not king!
  • 38. content is king!
  • 39. are you prepared?
  • 40. we are!
  • 41. info@cyber-media.co.jp http://www.cyber-media.co.jp/

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