Aaron Leslie | President-BA in Media Graphics / Television Production-Started at CM in 2005 as aProject Manager-Became President of CM in 2009
ABOUT CUSTOMER MAGNETISMBased in Virginia Beach, Virginia, Customer Magnetism was founded in 2000 by Kurt Noer. Over theyears, CM has grown into a multi-million-dollar, privately-owned corporation, comprised of highlyexperienced individuals who understand how to effectively analyze, optimize, and monetize a holisticonline marketing campaign and have help increase the sales, web traffic and brand awareness formore than 1,000 clients.
Our clients range from Fortune 500 to small businesses andnon-profits, both local to Hampton Roads and across the US.
Why is Internet Marketing so important?•Internet Marketing / Inbound Marketing : As compared to the interruptive nature ofadvertisement on TV and other medias, where ads are shown to even those people whodon’t want to see, Internet provides On-Demand Information. People search online ontheir own time schedule.
Where Do your potential clients look?"81 percent of internet users find the web sitestheyre looking for through search engines. And 54percent of experienced online shoppers primarilyrely on a search engine when trying to find aproduct to purchase online."- Jupiter Communications: Consumer Survey Data"Search engines have created more awareness forwebsites than all other advertising combinedincluding banners, newspapers, television, andradio."-IMT Strategies"Over 80% of search engine users find what theyare looking for within the first three pages. Salesleads made from keyword and phrase searches arethe most qualified and have the highest purchaseprobability."- Forrester Reports
THREE BASIC KINDS OF FACEBOOK POSTS.1. Non-branded and non-industry specific. It’s the equivalent of Customer Magnetism posting about sports or our commuity.2. Industry specific, but not branded. Engagement questions ask for opinions, encouraging readers to think and talk about your industry as they ponder.3. Branded and Industry specific. Share something you wrote, an announcement of a new product, or ask a question about experiences with your products or services.
Matt Cutts (Search Quality group at Google) told attendees at a marketingconference that they should focus less on product info and more on“becoming an authority”. Image by BoingBoing.net (Mark Frauenfelder)
TAKEAWAYS1. SOCIAL MEDIA IS NOT A FAD.2. SOCIAL MEDIA IS NOT THE ACE UP YOUR SLEEVE.3. SOCIAL MEDIA NEEDS TO HAVE A PURPOSE.4. SOCIAL MEDIA NEED TO BE GENUINE.5. CONNECT WITH OTHERS.