Traditional means to sell orders on the web involves a low direct cost of sale hence a cheaper means by comparison with using other means.
Low cost of searching by consumers
Customers will be able to search almost any kind of products online and therefore the company will be in a better position to advertise its products with competitive prices online through e-commerce and this will yield and increase its customer base (Kuksov & Lin 2010).
I would recommend implementation of Business to Business (B2B) type.
The business to business e-commerce helps in disintermediation by eliminating distributors and intermediaries and allows buyers to interact directly with the sellers hence efficient supply chain is fostered in the company operations (Hui & Eliashberg, 2008).
Eezen Plumbers should also adopt the business to business e-commerce since it has benefits of economies of scale and network effects.