Surname 1 Name: University: Course: Tutor: Date: The National Geographic magazine OriginsThe national geographic that was formerly known as the National Geographic magazine Was an official journal that was first published in the year 1888, this was 8 months afterthe formation of the National geographic Society (NGS) that was founded approximately 123years ago. The magazine was first published by the National geographic Society with itsheadquarters base in Washington DC in the United States of America (Poole, 46). The magazinewas a brain child of the National Geographic Society that is amongst some of the largest non-profit scientific and educational institutions in the world today. The National Geographic Society is an institution that has major based its interests in thefields of Geography, Natural Science and Archeology, with the aim of promoting Environmentaland Historical conservation it also studies the different Cultural practices and history of theworld. The magazine is published in monthly basis in that it has 12 monthly publications of thenational geographic magazine in a span of one year, and in a year the magazine offers additionsissues to its readers this includes map supplements and special editions in some cases. The overall management of the magazine is vested to the National Geographic SocietyExecutive Vice President who is in charge of the magazine group Declan Moore, Mr. Moore is in
Surname 2charged of the magazine and reports the progress of the magazine the society new President ofthe national geographic society Tim Kelly. Changes over time The magazine is mostly noted by its unique logo which is a yellow Portrait frame thatsurrounds the front cover of the and the 1888 issue wasn’t the same as last months issue this is aclear indication that the magazine is undergoing radical changes in order to fit into the marketand at the same time increase its circulation in the world market. The changes that the magazine has gone through in order to fit in today’s transformingprint media market, (Alex, par 5) this is because of an increasing numbers of magazines that aremajor publishing sensational and human interest stories this making it hard for the magazine tomarch the competition standard that is used by these magazines (Hawkins, 230). In order for theNational Geographic magazine to sustain itself in the evolving magazine world it has made somechanges these includes changes on the cover page, the content pages and the page design(Rothenberg, 127). The magazine’s cover page has slightly been a changed with the yellow portrait framestill being intact as the 1888’s issue, (Alex par 3) this yellow portrait frame is said to be the colorthat identifies the magazine to its readers as they can easily identify it as it constantly has theyellow portrait frame that acts as the magazine market brand, the yellow portrait framesthickness has been restructured in order for it to fit into the changing markets demands, acomparison of the difference on the cover page is the 2009’s edition and the 2010’s edition withthe latest edition of the having the name of the organization and trade mark printed at the bottomof the pages, that is on the lower side of the yellow frame, with the date and issue number of themagazine included on the cover page. The main picture on the cover page is also published and
Surname 3the design name of the publisher is placed to a form that the name of the magazine doesn’tdestruct the picture as the name of the magazine is encrypted by the picture (Poole, 2006). The content pages of the National Geographic magazine has changed over the years thisis when the earlier versions of the magazines only used a specific font size that was mostly usedin that day and age the 2009’s issue had each articles page numbers appearing on the cover, thusmaking it easier for the reader to decide on the article they’ll want to read first, while in the newissues the 2010’s issues the article page numbers have been italicized, creating a mixed use oftitle fonts making the issue to be more interesting to the reader as it has a mixture of fonts used inthe magazines’ cover page and at the same time combining a variety of numbers ranging fromblack , red and white colors in the pages. The page design is another change that was in the magazine, some of the major changesin the page design; this included the use of different typography, new editorial skills. Anexample of the changed typography is when the editors introduced stories with mixed fonts,italicized fonts and colors. The editor also used centered alignments in the page designs of themagazine in that they highlighted the most important part of the picture as a way ofconcentrating the reader into the story thus making it easy for the reader to understand the storypublished (Steet, 112). Typical Subject Matter The magazine has majored in publishing storied in the field of environment,deforestation, global warming, highlighting the problems faced by the endangered species,chemical pollutions amongst other stories in the field of history and environments conservation(Rothenberg, 131). The magazine has stories that provide the reader with the historical uses of
Surname 4products such as metals and agricultural products; it also highlights on archeological andscientific discoveries. Intended Audience The intended audiences of this magazine includes the scientists, farmers, environmentalconservation experts, science students, tourists and the entire general public, this is because themagazine has deep information about the historical and scientific discoveries in the entire worldtherefore helping the people living in the areas that are with the endangered species and touristattraction sites to conserve the places (Catherine and Collins, 5). Position and/or goals (aside from selling magazines) The magazine has the objective of making the audience to be well aware of thesurrounding environment they are living in; the magazine also promotes tourism as there arevarious scientific and historical discoveries being published in the magazine. It also facilitatesthe people to conserve the environment in order to save the endangered species of plants andanimals, and the magazine has achieved its goals in the environmental conservation.
Surname 5 ReferencesAlex. R, (2009). “The timeless beauty of the national geographic” Available At: http://retinart.net/graphic-design/timeless-beauty-national-geographic/Catherine, L & Collins. J (1993). “Reading National Geographic.” University Of Chicago Press. p. 5.Hawkins. S. L., (2010) “American Iconographic: National Geographic," Global Culture, and the Visual Imagination”, University of Virginia Press, pgs 200-264Poole. R. M, (2006) “Explorers House: National Geographic and the World it Made,” reprint, Penguin Press,Rothenberg. T, (2007) “Presenting Americas world: strategies of innocence in National geographic” Ashgate Publishing, Ltd, pgs 120-135Steet. L, (2000) “Veils and daggers: a century of National Geographic’s representation of the Arab world” Temple University Press, pgs 100-125