#CustServ Exchange Advertising/Sponsor Info
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#CustServ Exchange Advertising/Sponsor Info

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#CustServ Exchange Advertising/Sponsor Info #CustServ Exchange Advertising/Sponsor Info Presentation Transcript

  • #CustServ Exchange Advertising/Sponsor Information
  • #CustServ Exchange Advertising/Sponsor Information
    • Description of #CustServ Exchange Network
    • The #CustServ Exchange social network is an expansion of a broad and diverse community
    • focused on revolutionizing customer service across economic segments world-wide.
    • Based on the highly popular weekly Twitter chat #CustServ, the #CustServ Exchange
    • was launched with the following goals:
      • Curation of content
      • Expand the community
      • Deepen and expand the conversations
      • Provide a global customer service clearinghouse across industries
      • Provide brands of all sizes with:
        • Feedback on their customer care
        • Engagement opportunities with consumers and centers of influence
        • Best practice theory culled from broad based discussions
      • Provide customer care and relationship management suppliers a global touch-point to prospective purchasers
        • Software solution providers
        • Research firms
        • Public Relations firms
        • Marketing agencies
  • #CustServ Exchange Advertising/Sponsor Information
    • #CustServ Exchange Growth Targets
    • The goal of #CustServ Exchange is to be recognized as the global clearinghouse of leading and best practice content discussion in the industry of customer service across all economic sectors; commercial, governmental and not-for-profit.
      • 2011 4,000 members
      • 2012 10,000 members
  • #CustServ Exchange Advertising/Sponsor Information
    • Community Description
    • Weekly Twitter Chat #CustServ Community
    • Since the Twitter chat #CustServ launched in December 2009, the following community demographics are present today:
      • Over 115,000 archived tweets between April 2010 and May 2011 (first year average 9000 tweets per month)
      • Participants from every continent
      • Participants range from consumers to global C-Execs of Fortune 50 organizations
      • All participants are passionate about great customer service
      • The Twitter chat meets weekly on Tuesday nights at 6 pm Pacific USA for an hour, averaging 1000 tweets per hour.
  • #CustServ Exchange Advertising/Sponsor Information
    • Community Description
  • #CustServ Exchange Advertising/Sponsor Information
    • SPONSOR OPPORTUNITIES
    • Launch Sponsor
    • A unique partnership opportunity exists to be the sponsor for #CustServ Exchange’s launch. This one-time opportunity gives the sponsor to be an ecosystem influencer until August 1, 2011. This offer expires May 31, 2011.
    • Launch Sponsor receives:
      • Skyscaper banner ad on left margin of all network pages
      • Full banner (horizontal) ad on the top of all network pages
      • Daily mentions in social networking via the Invitation broadcast
      • Top placement half page ad (left margin) in the weekly #CustServ Exchange Brief newsletter (also archived on the network and distributed via social media)
      • Advertorial of 1000 words in each #CustServ Exchange Brief newsletter (see line item above)
      • Endorsement sponsor mentions at the beginning, halftime and conclusion of weekly Twitter #CustServ chats until Aug 1, 2011.
      • Archived mentions from all Twitter #CustServ chat transcripts; includes url hyperlinking.
  • #CustServ Exchange Advertising/Sponsor Information
    • SPONSOR OPPORTUNITIES
    • Launch Sponsor
    • Pricing
    • This unique and one-time only opportunity is available to a single qualified organization for $2000 paid in advance.
    • Future Sponsorships
    • Future sponsorships will only be provided for #CustServ Exchange podcasts, videocasts, webinars, conferences, conventions, executive retreats and other special events. Future Sponsor pricing will be announced per event.
  • #CustServ Exchange Advertising/Sponsor Information
    • ADVERTISING
    • All advertising rates are billed weekly in advance. Ads are updated Sundays after 10pm Pacific US for the following week. Ad purchases must be confirmed/paid no later than Friday 5pm Pacific the week prior.
    • We reserve the right to change rates at any time, but advertising buys in commitment will stay in effect to end of commitment.
    • Advertising Formats Supported
      • Banner Ads - click thru to destination
        • Static image
        • JavaScript
      • Embedded Videos
      • Advertorials (will be attributed as such in size 8 font at header)
  • #CustServ Exchange Advertising/Sponsor Information
    • ADVERTISING
    • Banner Advertising on #CustServ Exchange
    • Banner advertising on the #CustServ Exchange
    • offers several possibilities to organizations
    • seeking to connect with customer service
    • professionals and decision makers globally.
  • #CustServ Exchange Advertising/Sponsor Information
    • ADVERTISING
    • Rates in #CustServ
    • Exchange (Online)
    • Available Banner Ads
    • Pixel sizing is approximate.
    • Banners may be resized to fit
    • network platform requirements.
    • Banner ads must be submitted
    • as .jpg files, no more than 600 dpi.
    $80 180x150 Rectangle $160 336x280 Large Rectangle $80 120x600 Skyscraper $120 160x600 Wide Skyscraper $200 300x600 Half Page Ad $120 250x250 Square Pop Up Box $160 240x400 Vertical Rectangle $200 720x300 Pop Under Box $120 300x250 Medium Rectangle $80 120x240 Vertical Banner $40 234x60 Half Banner $80 468x60 Full Banner $120 728x90 Leaderboard $80 300x100 3:1 Rectangle Current Pricing (May 2011) Banner Size Banner Ad Type
  • #CustServ Exchange Advertising/Sponsor Information
    • ADVERTISING
    • Banner Advertising in #CustServ
    • Exchange Brief Weekly Newsletter
    • Available Banner Ads
    • Pixel sizing is approximate.
    • Banners may be resized to fit
    • network platform requirements.
    • Banner ads must be submitted
    • as .jpg files, no more than 600 dpi.
    $40 180x150 Rectangle $80 336x280 Large Rectangle $40 120x600 Skyscraper $60 160x600 Wide Skyscraper $100 300x600 Half Page Ad $60 250x250 Square Pop Up Box $80 240x400 Vertical Rectangle $100 720x300 Pop Under Box $60 300x250 Medium Rectangle $40 120x240 Vertical Banner $20 234x60 Half Banner $40 468x60 Full Banner $60 728x90 Leaderboard $40 300x100 3:1 Rectangle Current Pricing (May 2011) Banner Size Banner Ad Type
  • #CustServ Exchange Advertising/Sponsor Information
    • ADVERTISING
    • Video Ads
    • Video ads can either be embedded directly from a video hosting site such as YouTube or hosted on
    • #CustServ Exchange. Videos must be no longer than 10 minutes.
      • * Not available in #CustServ Exchange Brief
    • Pricing
    • $300 per each unique video weekly.
    • JavaScript Ads
    • Please contact us directly for pricing.
  • #CustServ Exchange Advertising/Sponsor Information
    • ADVERTISING
    • Advertorials
    • Advertorials are a unique marketing opportunity in #CustServ Exchange. Two options are available.
    • All advertorials are delineated in a subheader with “Advertorial” in font size 8.
    • Advertorial - Online & #CustServ Exchange Brief
    • Advertorials provide significant reach for marketers. The advertorial resides permanently online and is distributed in that
    • week’s newsletter. This advertising option provides up to:
    • 2000 words
    • Unlimited hyperlinks
    • Ten images
    • Two videos (only available online - url links will be substituted in the newsletter)
    • Only one Advertorial is available per week.
    • Pricing
    • $300 per week, paid in advance.
    • * Copy writing is available through Chalkboarder for additional pricing.
  • #CustServ Exchange Advertising/Sponsor Information
    • Payments & Billing
    • Payments must be made in advance.
    • Invoices provided.
    • Payments are encouraged to be made through Paypal, Billpay or check.
    • #CustServ Exchange will provide you with payment information upon advertising ordering.
    • Ready To Begin?
    • Questions? Contact either Marsha Collier or Jeffrey J Kingman through the #CustServ Exchange or via Twitter:
    • Jeffrey J Kingman Marsha Collier
    • @JeffreyJKingman @MarshaCollier
    • Advertising orders can be placed directly with Jeffrey J Kingman:
    • Email: [email_address]
    • Phone: (503) 481-2479