Curve Communications- Arts and Culture Clients Brochure


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Curve Communications is a full service agency that drives business improvement through an in-depth understanding of branding, marketing, and public relations. We offer an evidence-based Integrated Communications Solution, providing clients with a convenient one-stop shop for all of their multi-disciplinary marketing needs.

Founded in 2000, with offices in Vancouver and Toronto, our team has grown to include a rich mix of former journalists and marketing professionals recruited to give Curve a distinct blend of highly individualized talents and unrivalled media contacts.

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Curve Communications- Arts and Culture Clients Brochure

  2. 2. IT’S ABOUT IMAGE-SHAPING AND OPINION-MAKING Royal Winnipeg Ballet. Photo: Courtesy of David Cooper |
  3. 3. LETTER FROM CEO Curve Communications is here to help. As one of Canada’s leading public relations and marketing firms, with a specialization in Arts & Culture marketing, our dedicated communications team has the know-how to bring a range of campaigns together under one roof. With a great wealth of experience and past success in attracting audiences to arts and culture events, Curve offers an evidence- based integrated communications solution. From media sponsorship to public relations, targeted advertising and promotional opportunities, to social media and a variety of creative services, Curve’s team of experienced professionals ensures heightened visibility and profile for your event, while assisting your company in growing new and loyal audiences. Thinking outside the box to provide efficient and innovative communications strategies is at the core of our existence. We strongly believe that each campaign is an opportunity to showcase our diverse talents across a broad spectrum of services, which will help keep your audience informed and your company top of mind in lead up to your event. Curve Communications’ reputation as one of Canada’s foremost arts marketing agencies is supported by a litany of successful engagements with arts & culture clients from across North America, including The Royal Winnipeg Ballet, The National Ballet of Canada, Alberta Ballet, Ballet British Columbia, The Chan Centre for the Performing Arts, The Centre in Vancouver for the Performing Arts, Berkshire Choral Festival, and Blackbird Theatre Company. Our arts and culture clients, cited above, have enjoyed increased ticket sales, heightened visibility and profile in the market due, in large part, to Curve’s innovative communications strategies, unwavering commitment, and passion for what we do. George Affleck PRESIDENT AND CEO |
  4. 4. HOW WE CAN HELP Curve’s ‘raison d’être’ is your satisfaction. We exist because of you, our valued clients, which is why we always go the extra mile. Our team works tirelessly to exceed client expectations and to positively impact on your bottom line results. Whatever your arts & culture event, you can rest assured that Curve’s team of communications specialists will boost your profile and generate powerful and valuable attention for your engagement, bringing your art form to thousands of potential new audience members. A great reputation gets noticed and is vital in difficult economic times when competition is at its most fierce. Don’t get lost in the shuffle, venture beyond the expected to ensure your event ranks as the must see event. A REPUTATION FOR EXCEPTIONAL RESULTS AND UNRIVALLED CONTACTS |
  5. 5. WHO WE ARE Curve Communications is a full service agency that drives business improvement through an in-depth understanding of branding, marketing, and media relations. We offer an evidence-based Integrated Communications Solution, providing clients with a convenient one-stop shop for all of their multi-disciplinary arts & culture marketing needs. Founded in 2000, with offices in Vancouver and Toronto, our team has grown to include a rich mix of former journalists, marketing professionals and former professional artists, including dancers and actors, who understand and have a great respect and passion for the performing arts and cultural events. The Curve team will provide the creative and strategic talent and support necessary to implement customized communications programs at a national, local and international level. Curve will ensure your company is provided with a distinct blend of highly individualized talents and unrivalled media contacts to amplify exposure and further your specific goals. UNIQUE INDUSTRY INSIGHT, HIGHEST PROFESSIONAL STANDARDS |
  6. 6. ENjOY INCREASED TICKET SALES, HEIGHTENED VISIbILITy AND PROFILE Goh Ballet Academy. Photo: Courtesy of David Cooper. |
  7. 7. SERVICES AT A GLANCE Curve delivers the following attention-generating and cost-effective services: PROjECT MANAGEMENT From start-to-finish, Curve will provide your company with full time, dedicated support throughout your entire campaign. Your Account Lead will act as your main contact, providing you with daily updates and bi- weekly reporting, working collaboratively with you every step of the way. PUBLIC & MEDIA RELATIONS Simply put, Public and Media Relations is “Curve Communications communication. We place effective messages in media, garnering impressive delivers top-notch coverage across all media outlets, while generating valuable attention for our media relations’ services clients. After all, an editorial is the ultimate endorsement. for the Chan Centre for the Performing ADVERTISING CREATIVE It’s about effective creativity. Curve communicates your Arts - impressing our brand through thought-provoking and compelling design – whether for event stakeholders, including posters, rack cards, brochures, or house programme design. We offer strategic artists and their planning, creative development, production services, and design implementation, managers, with their collaborating with top designers to bring breakthrough concepts to life, ensuring professional approach your brand stands apart from the competition. along the way.” ADVERTISING BUY & PROMOTIONS We keep a firm grasp on competitive media Rachel Lowry, options that best serve our clients, including: TV, radio, print, outdoor, transit, Marketing, and online outlets. Curve will fuse your advertising buy with competitive media Chan Centre for the sponsorships and integrate promotions with media partners, ensuring that every Performing Arts | UBC dollar invested sees maximum utilization. SOCIAL MEDIA MARKETING The marketplace is ever evolving, and social media has created a shift in how we now read, share, and discover the news. Curve’s team will help you adapt to social media, or ‘word-of-mouth marketing,’ in order to connect in the online world to form key relationships for your company through consumer-generated media. |
  8. 8. SERVICES AT A GLANCE MARKETING OPPORTUNITIES Curve recognizes that in the current market, running stories and advertisements is not always enough to fully entice audiences to purchase tickets, and therefore our team ensures that your “Since signing with campaign will always contain innovative elements, which will push an Curve two years event past the tipping point. Curve will work to secure a strong presence ago, Canada’s Royal in a variety of hotels, restaurants, dance schools, theatre schools, music Winnipeg Ballet has schools, and retail locations. These placements will be strengthened increased its market through targeted cross promotions with like-minded vendors. share in the Vancouver arts market. I am EVENT MANAGEMENT Your vision is paramount. We work closely with constantly delighted each of our clients to ensure the smooth operation of all logistical and with the excellent creative aspects in the development and overall execution of the specific service and innovative performance, event or festival. Curve identifies your target audience; devises ideas coming out of the event concept, plans logistics, coordinates technical aspects, and Curve’s offices, and project manages every step of the way. have recommended COLLATERAL/SPEECH/PRESS RELEASE WRITING Our team of professional the agency to several writers and former journalists have a sharp eye for detail and a keen sense other national arts of what makes an attention-grabbing story. We are fast, accurate, reliable organizations who are writers who adhere to strict CP style, while providing relevant and valuable looking to improve content. their marketing efforts. Curve rocks!” WEBSITE DESIGN & SEARCH ENGINE OPTIMIZATION (SEO) We assist clients from small non-profits to established organizations, make a lasting Greg Klassen, impression. With our team’s diverse experience in website design, coupled Director of Marketing with writing for web, branding, and SEO, we ensure your identity and and Communications, messaging is communicated effectively, while maintaining a top search Royal Winnipeg Ballet engine presence to maximize exposure, site visitation, and ticket sales. |
  9. 9. Blackbird Theatre. Photo: Courtesy of David Cooper. |
  10. 10. CASE HISTORIES Our clients have enjoyed measurable improvements because of our innovative communications strategies and design solutions. ALbERTA bALLET AREA OF EXPERTISE: Marketing/Media Relations/Promotions/Advertising/Media Sponsorship CHALLENGE: Providing marketing and media relations for the performance of Joni Mitchell’s The Fiddle and The Drum, which launched the Cultural Olympiad in mid-january 2010 at the 2010 Vancouver Winter Olympics. RESULT: Curve executed a rigorous and highly visible campaign that cut through the media clutter of pre- Olympic Vancouver to achieve massive awareness for the monumental collaborative work by joni Mitchell and jean Grand-Maitre, opening the Cultural Olympiad. Curve received commendations from the VANOC Communications Department for the incredible amount of garnered coverage and profile for the ballet in lead up to the Opening Night performance. PROJECT DESCRIPTION: Joni Mitchell’s The Fiddle and The Drum is a landmark collaboration between the Canadian songstress and Alberta Ballet’s Artistic Director jean Grand-Maitre. As the ballet quickly earned consideration as a national treasure of expression, it was only suiting that the acclaimed work open the 2010 Cultural Olympiad. Additional gravity was added to the occasion, as Grand-Maitre was also choreographer for the 2010 Vancouver Winter Olympic Opening and Closing Ceremonies. THE NATIONAL bALLET OF CANADA AREA OF EXPERTISE: Media Relations CHALLENGE: To garner visibility and profile through an aggressive media relations campaign for the presentation of the National Ballet of Canada’s classical ballet, Swan Lake at The Centre in Vancouver for the Performing Arts. RESULT: Curve landed preview coverage for Swan Lake and the renowned ballet company in the arts section of the Georgia Straight, Vancouver Sun, Province, and WestEnder, as well as an extensive amount of coverage in community papers, TV outlets and radio stations, coupled with garnering impressive post-show coverage, including a double-page spread in the Vancouver Sun. The show was unbelievably successful, selling out its Vancouver engagements. PROJECT DESCRIPTION: Canada’s premier dance company has performed for more than 10 million people around the globe. The National Ballet performs annual fall, winter and summer seasons plus The Nutcracker. Curve was secured to garner immense coverage for the company’s tour into Vancouver in the fall of 2006. |
  11. 11. CASE HISTORIES “Curve Communications is first rate! They perform with such high standards and I was very impressed. From the beginning of the campaign, (for Joni Mitchell’s The Fiddle and The Drum) they strived to understand the exact nature of my production in order to find its true audience. Curve then offered me and Alberta Ballet’s marketing department a well thought out and efficient promotional strategy. Curve followed through with surgical precision. Best of all, they worked extremely hard to ensure Alberta Ballet got the results we needed to reach the Vancouver market. It was a pleasure collaborating with their team, and I look forward to working with them again.” Jean Grand-Maitre, Artistic Director, Alberta Ballet | Photo: Courtesy of Alberta Ballet.
  12. 12. CASE HISTORIES PERFORMING ARTS AREA OF EXPERTISE: Media Relations CHALLENGE: To execute a number of aggressive media relations’ campaigns for a mixed repertoire of classical, jazz, and contemporary music performers over multiple seasons, while boosting ticket sales at North America’s premier performance venue – The Chan Centre for the Performing Arts. RESULT: Working with The Chan Centre on a number of diverse musical performances, Curve consistently achieved high-profile coverage for an incredible array of events, including The Chan Centre’s celebratory 10th anniversary performance, Kronos Quartet, Tanya Tagaq, Louis Lortie, Jets Overhead, Bela Fleck, and Hey Ocean, among others. The amount of garnered media relations’ has led to increased ticket sales and sell-out performances. PROJECT DESCRIPTION: The Chan Centre for the Performing Arts at the University of British Columbia (UBC) has earned an international reputation for its striking design and stellar acoustics. The Chan Centre looks to Curve to secure media coverage for the variety of classical, jazz, new music, opera, folk, and world music events programmed at the internationally renowned venue. | Photo: Courtesy of The Chan Centre for the Performing Arts.
  13. 13. CASE HISTORIES bLACKbIRD THEATRE COMPANy AREA OF EXPERTISE: Marketing/Media Relations/Promotions/Advertising/Media Sponsorship CHALLENGE: To provide marketing and media relations for the small, highly respected theatre company’s production of Who’s Afraid of Virginia Woolf?, while raising the profile and visibility through an aggressive rebranding and communications campaign. RESULT: Compelling design, tactical allocation of a limited marketing budget, comprehensive publicity coverage, and a brilliant performance resulted in record-breaking box office figures for the theatre company. The final two weeks of the production were completely sold-out, resulting in added shows, while putting Blackbird in a wonderful position to mount their next project. PROJECT DESCRIPTION: Blackbird Theatre is a critically acclaimed, award-winning company who approached Curve with a goal to raise its profile and visibility through revitalization of its brand identity, targeted marketing and media relations campaign. The company is dedicated to the presentation of classical (and often apocryphal) work. Blackbird Theatre recognized the direction arts funding was headed in the province, identified the need to make a change to their revenue streams, and concluded that the best method for accomplishing these goals was to utilize Curve’s recognized marketing expertise. bERKSHIRE CHORAL FESTIVAL AREA OF EXPERTISE: Event Marketing/Promotions/Advertising/Media Relations CHALLENGE: Facilitating marketing, advertising buys, and media relations for a world-renowned Choral Festival who perform in major cities across Canada, including Vancouver and Montreal. RESULT: Curve’s strong media relations, advertising, and promotional campaign meant ticket sales surpassed expectations for the 2007 and 2008 Vancouver engagements, as well as for the 2009 Montreal performance. The same success and profile is projected for the Choral Festival in Montreal in july 2010. PROJECT DESCRIPTION: Berkshire Choral Festival is an annual series of world-class choral events held in cultural capitals across the globe. In 2007 and 2008, Curve worked with the Festival for its inaugural performances in Vancouver. When the Festival changed its Canadian location to Montreal in 2009, Berkshire continued to enlist Curve’s communications needs to promote participation in the Festival by local singers, while increasing awareness for the Festival and thus selling tickets to the final Choral Festival performance. THE CHAN CENTRE FOR THE |
  14. 14. CLIENTS Our current clients come in all shapes, sizes and flavours from across Canada and in all industry sectors. VancouVer cantata SingerS Orchid Ensemble moving dragon dance company |
  15. 15. We hope you have found this information helpful in shedding light on the numerous benefits of public relations and marketing for your arts and culture needs, and how Curve can help you reach your goals, while standing out above the crowd. Curve’s strong relationships with the media, coupled with our in-depth knowledge of the local marketplace and extensive experience in a variety of sectors, means we are well-suited to deliver the strategic communication programs that will yield bottom-line results for your organization. When you want to grow your business, look to Curve Communications to help you develop a concrete and Integrated Communications Solution that will help magnify your voice in a seemingly endless sea of information. We would love to learn more about your arts and culture event and/or organization and how we can help. Please get in touch for your complimentary proposal and assessment. CONTACT: CURVE COMMUNICATIONS VANCOUVER T: 604.684.3170 E: TORONTO T: 416.966.3170 E: |
  16. 16. WE CAN HELP Please get in touch with us for your complimentary proposal. CONTACT: CURVE COMMUNICATIONS VANCOUVER TORONTO 122 - 1020 Mainland Street 200 - 890 Yonge Street VancouVer bc V6b 2t5 toronto, ontario, M4W 3P4 t: 604.684.3170 t: 416.966.3170 |