5 Steps to Growing Your
Membership Through
Session Agenda
• Maximize your
presence
• Attract followers
• Engage followers
• Measure engagement
• Try LinkedIn ads
5 S...
About Me
• Curt Moss, Senior
Product Marketing
Manager @ WebLink
• 12 years at memberbased orgs
– Las Vegas Chamber of
Com...
About WebLink
• SaaS Company (Software as a Service), Leading Software
Provider to Chambers of Commerce and Business Assoc...
About WebLink
• Membership
Management Software
• Website Design &
Development
• Non-Dues Revenue
Programs
• Partner in You...
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
WebLink Websites
• Responsive website
design
• Automatically adjusts
for any screen
• Fully integrated
database & website
...
About WebLink
• iPad app for mobile
commerce
• Integrated credit card
reader
• New member sales
• Event registrations
• Pa...
Why bother using LinkedIn?

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
“Even if you’re
on the right
track, you’ll get
run over if you
just sit there.”
- Will Rogers
Fish where the fish are.
LinkedIn Stats
240 Million Users
3 Million Company Pages
1.5 Million Groups
42% of users update
profile regularly
• 81% of...
43% of marketers have acquired a
customer through LinkedIn.

Source: HubSpot, 2013 State of Inbound Marketing
5 Steps to G...
LinkedIn = Better Conversions
LinkedIn generated the highest
visitor-to-lead conversion rate at 2.74%,
almost 3 times high...
LinkedIn = Big Deal for Business

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Which best describes your knowledge of LinkedIn?
Extensive
4%

Little or no
knowledge
12%

Moderate
43%
Limited
41%

5 Ste...
Do you store your members’ LinkedIn pages and
profiles in your membership management software?
We have
LinkedIn data
store...
How is your staff using LinkedIn?
No one at our
organization is
using LinkedIn
8%

We update our
company page
often and
en...
How much of an impact has LinkedIn made
to your organization?
It’s essential for
us and makes a
big impact on
membership
5...
How Can LinkedIn Benefit
Your Organization?

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink Intern...
Extend Your Reach

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Improve Your Relevance

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Increase Member Engagement

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Grow Your Membership

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Maximize Your Presence

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
1

5 Steps to Growing Your Membership Through LinkedIn

2

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
•
•
•
•
•
•
•

Company Type
Company size
Website URL
Industry (Non-Profit)
Operating Status
Year Founded
Locations

5 Step...
• Company Name
• Description
• Language

• Admins

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink ...
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Add Products and Services

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Add Products and Services
• Big event
• Benefit programs
• Affinity programs
• Government affairs
efforts
• Membership tie...
Add Products and Services
•
•
•
•
•
•
•
•

Name
Category
Description
Image
Company contact
URL
YouTube Video
Features/Bene...
Get Recommendations

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Add Job Listings

1

5 Steps to Growing Your Membership Through LinkedIn

2

#IACCE

© WebLink International
Connect Your Blog

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Connect Your Blog
• Auto-post or schedule
posts via Hootsuite or
other service
• Buffer now supports
LinkedIn pages
• Or, ...
Post Updates

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Targeted Content
•
•
•
•
•
•

Company size
Industry
Job function
Seniority
Geography
Include/Exclude
company employees

5 ...
Examples

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
LinkedIn Pages vs. Groups
Pages
• Add many more details
about your organization
• Images
• Product/services
• Anyone can s...
Attract Followers

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Send Invites
• Co-workers
– Add current position at
your organization

• Members
• Industry thought
leaders
• Business ass...
Create a campaign strategy
• Create editorial calendar
for posts (Plan!)
– Date, topic, link, author,
target audience

• A...
Leverage LinkedIn Groups
• Start conversations
• Give members a reason
to share content or
comment
• Join related or simil...
Engage Followers

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Content!
• Use content as question
prompts
• Answers to common
questions
• Blog posts
• Webinars
• Events
• Discussion que...
Creating Great Content
• Understand your
audience
• Connect with them
• Give them information
they want & need
• Use emoti...
Tell a story
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Creating Great Content
• Informative
– Expertise
– Tips
– Insight

• Different
– Personality
– Fresh Take
– Surprises

5 S...
The Two Yutes

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
What does
“My Cousin Vinny” and
the Two Yutes have to
do with creating content?

5 Steps to Growing Your Membership Throug...
The Three “U”s
• Unique
• Useful
• Updated

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink Interna...
“Tastes like chicken” isn’t a compliment
- Seth Godin
Great Content

“Don’t interrupt what people are interested in.
Be what people are interested in.”
5 Steps to Growing Your ...
This isn’t the content you’re looking for

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink Internat...
LinkedIn Posting: Best Practices

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Use Images (98% higher comment rate)

Source: LinkedIn

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© Web...
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Include Links (drives 2x engagement)

Source: LinkedIn

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© Web...
Add Videos (75% higher share rate)

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
More Best Practices
• KISS (Keep it Short & Simple)
• Give audience a reason
to engage
• Ask questions
– Worst/best custom...
More Best Practices
• 80/20 rule - post 4
audience-focused items
for every 1 promoting
your organization
• Mix entertainin...
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
More Best Practices
• Engage your co-workers
• Share updates
• Add comments
• LinkedIn Company Page,
Groups and your own
p...
Clear Calls To Action
•
•
•
•
•
•

Sign up for an event
Share an article
Download a case study
Tell their story
Take a sur...
Frequency
Companies that post 20 times per month reach
at least 60% of their audience (LinkedIn)

5 Steps to Growing Your ...
Thank Your Recommenders!
• Send LinkedIn messages
• Email
• Mention/tag them on
Twitter or Facebook
• Thank you notes
• Ph...
Measure Engagement

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Insight & Analytics

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
View Your Followers

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Website Traffic

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Try LinkedIn Ads

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Sponsored Updates Resources
• 3 Steps to Targeting LinkedIn Sponsored
Updates
• How-To Use LinkedIn Sponsored Updates
Camp...
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Have You Tried LinkedIn Ads?

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
Bonus Tip – For your members
Add members’ social media links on their listing
on your website. Connect them with potential...
Use your AMS to store
members’ profile data

5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink Intern...
Personal Profile Tips
Professional Photo!
Concise description
Use keywords
Complete education
and work history, with
descr...
5 Steps to Growing Your Membership Through LinkedIn

#IACCE

© WebLink International
WebLink Recap: An Integrated Solution
• ONE web-based
centralized database
• Prospects, members,
non-members and all
reps ...
Association & Chamber Websites
• 500+ client websites
• WebLink Local business
directory drives 67%
increase in traffic fr...
iPad App for Mobile Commerce
• Sell memberships
• Event registrations
• Integrated credit card
reader

5 Steps to Growing ...
Additional Resources
• 4 Reasons Your LinkedIn Company Page Needs
Work
• In Good Company: How Best In Class
Marketers Use ...
Additional Resources
• 15 Tips for Compelling Company Updates on
LinkedIn
• Creating the Right Content for Your
Associatio...
Webinar Summary
•
•
•
•
•
•
•
•

Great content
Right audience
Right time
Right channel
Ways to respond
Ways to share
Engag...
“Turn strangers
into friends.
Turn friends into
customers.
Turn customers
into salespeople.”
- Seth Godin
5 Steps to Growi...
Curt Moss

Senior Product Marketing Manager
curt.moss@weblinkinternational.com

WebLink International
3905 Vincennes Road,...
5 Steps to Growing Your Membership Through LinkedIn
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5 Steps to Growing Your Membership Through LinkedIn

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Presentation from the Illinois Association of Chamber of Commerce Executives (IACCE) Fall Conference November 6-8, 2013 in East Peoria, IL

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5 Steps to Growing Your Membership Through LinkedIn

  1. 1. 5 Steps to Growing Your Membership Through
  2. 2. Session Agenda • Maximize your presence • Attract followers • Engage followers • Measure engagement • Try LinkedIn ads 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  3. 3. About Me • Curt Moss, Senior Product Marketing Manager @ WebLink • 12 years at memberbased orgs – Las Vegas Chamber of Commerce – Chapter of National Safety Council • 7 years @ WebLink linkedin.com/in/curtmoss linkedin.com/company/weblink-international – Faculty for W.A.C.E. – Present at association and chamber conferences 5 Steps to Growing Your Membership Through LinkedIn #IACCE #IACCE © WebLink International
  4. 4. About WebLink • SaaS Company (Software as a Service), Leading Software Provider to Chambers of Commerce and Business Associations • Established in 1996, 60 Employees, based in Indianapolis, IN • 94% Customer Retention Rate • Based in Indianapolis, Indiana • 94% Customer Retention Rate 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  5. 5. About WebLink • Membership Management Software • Website Design & Development • Non-Dues Revenue Programs • Partner in Your Success 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  6. 6. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  7. 7. WebLink Websites • Responsive website design • Automatically adjusts for any screen • Fully integrated database & website 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  8. 8. About WebLink • iPad app for mobile commerce • Integrated credit card reader • New member sales • Event registrations • Pay open invoices 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  9. 9. Why bother using LinkedIn? 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  10. 10. “Even if you’re on the right track, you’ll get run over if you just sit there.” - Will Rogers
  11. 11. Fish where the fish are.
  12. 12. LinkedIn Stats 240 Million Users 3 Million Company Pages 1.5 Million Groups 42% of users update profile regularly • 81% of users belong to at least one group • 50% have Bachelor’s or Master’s degree • • • • Sources: Business 2 Community, LinkedIn 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  13. 13. 43% of marketers have acquired a customer through LinkedIn. Source: HubSpot, 2013 State of Inbound Marketing 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  14. 14. LinkedIn = Better Conversions LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). Source: HubSpot Internal Customer Study 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  15. 15. LinkedIn = Big Deal for Business 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  16. 16. Which best describes your knowledge of LinkedIn? Extensive 4% Little or no knowledge 12% Moderate 43% Limited 41% 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  17. 17. Do you store your members’ LinkedIn pages and profiles in your membership management software? We have LinkedIn data stored for MOST of our members 2% We have LinkedIn data stored for a FEW of our members 12% Unsure 33% We don’t have that feature in our system 53% 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  18. 18. How is your staff using LinkedIn? No one at our organization is using LinkedIn 8% We update our company page often and engage in discussions 15% We have a company page but don’t do much to engage 40% 5 Steps to Growing Your Membership Through LinkedIn Staff uses LinkedIn but we don’t use it as an organization 37% #IACCE © WebLink International
  19. 19. How much of an impact has LinkedIn made to your organization? It’s essential for us and makes a big impact on membership 5% LinkedIn has not made any impact on our organization 49% 5 Steps to Growing Your Membership Through LinkedIn We use LinkedIn but it hasn’t made a big impact 46% #IACCE © WebLink International
  20. 20. How Can LinkedIn Benefit Your Organization? 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  21. 21. Extend Your Reach 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  22. 22. Improve Your Relevance 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  23. 23. Increase Member Engagement 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  24. 24. Grow Your Membership 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  25. 25. Maximize Your Presence 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  26. 26. 1 5 Steps to Growing Your Membership Through LinkedIn 2 #IACCE © WebLink International
  27. 27. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  28. 28. • • • • • • • Company Type Company size Website URL Industry (Non-Profit) Operating Status Year Founded Locations 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  29. 29. • Company Name • Description • Language • Admins 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  30. 30. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  31. 31. Add Products and Services 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  32. 32. Add Products and Services • Big event • Benefit programs • Affinity programs • Government affairs efforts • Membership tiers • Foundation • Educational programs 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  33. 33. Add Products and Services • • • • • • • • Name Category Description Image Company contact URL YouTube Video Features/Benefits 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  34. 34. Get Recommendations 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  35. 35. Add Job Listings 1 5 Steps to Growing Your Membership Through LinkedIn 2 #IACCE © WebLink International
  36. 36. Connect Your Blog 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  37. 37. Connect Your Blog • Auto-post or schedule posts via Hootsuite or other service • Buffer now supports LinkedIn pages • Or, post manually each time 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  38. 38. Post Updates 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  39. 39. Targeted Content • • • • • • Company size Industry Job function Seniority Geography Include/Exclude company employees 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  40. 40. Examples 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  41. 41. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  42. 42. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  43. 43. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  44. 44. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  45. 45. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  46. 46. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  47. 47. LinkedIn Pages vs. Groups Pages • Add many more details about your organization • Images • Product/services • Anyone can see updates and interact 5 Steps to Growing Your Membership Through LinkedIn Groups • Private • Have to join to see what’s going on • Require moderation • Good for discussion among group members #IACCE © WebLink International
  48. 48. Attract Followers 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  49. 49. Send Invites • Co-workers – Add current position at your organization • Members • Industry thought leaders • Business associates • Tell them why they’ll benefit • Reward them? 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  50. 50. Create a campaign strategy • Create editorial calendar for posts (Plan!) – Date, topic, link, author, target audience • Add link/icon on your website to LinkedIn page • Email signature • Reward users for following you or sharing your posts 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  51. 51. Leverage LinkedIn Groups • Start conversations • Give members a reason to share content or comment • Join related or similar groups • Post questions & content in these groups as well 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  52. 52. Engage Followers 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  53. 53. Content! • Use content as question prompts • Answers to common questions • Blog posts • Webinars • Events • Discussion questions • Research, case studies, whitepapers 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  54. 54. Creating Great Content • Understand your audience • Connect with them • Give them information they want & need • Use emotion 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  55. 55. Tell a story 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  56. 56. Creating Great Content • Informative – Expertise – Tips – Insight • Different – Personality – Fresh Take – Surprises 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  57. 57. The Two Yutes 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  58. 58. What does “My Cousin Vinny” and the Two Yutes have to do with creating content? 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  59. 59. The Three “U”s • Unique • Useful • Updated 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  60. 60. “Tastes like chicken” isn’t a compliment - Seth Godin
  61. 61. Great Content “Don’t interrupt what people are interested in. Be what people are interested in.” 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  62. 62. This isn’t the content you’re looking for 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  63. 63. LinkedIn Posting: Best Practices 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  64. 64. Use Images (98% higher comment rate) Source: LinkedIn 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  65. 65. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  66. 66. Include Links (drives 2x engagement) Source: LinkedIn 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  67. 67. Add Videos (75% higher share rate) 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  68. 68. More Best Practices • KISS (Keep it Short & Simple) • Give audience a reason to engage • Ask questions – Worst/best customer service – Biggest business mistake/success – Hiring tips – Networking advice 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  69. 69. More Best Practices • 80/20 rule - post 4 audience-focused items for every 1 promoting your organization • Mix entertaining, inspirational with informative and insightful posts 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  70. 70. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  71. 71. More Best Practices • Engage your co-workers • Share updates • Add comments • LinkedIn Company Page, Groups and your own personal accounts 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  72. 72. Clear Calls To Action • • • • • • Sign up for an event Share an article Download a case study Tell their story Take a survey Contact their representative 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  73. 73. Frequency Companies that post 20 times per month reach at least 60% of their audience (LinkedIn) 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  74. 74. Thank Your Recommenders! • Send LinkedIn messages • Email • Mention/tag them on Twitter or Facebook • Thank you notes • Phone calls 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  75. 75. Measure Engagement 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  76. 76. Insight & Analytics 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  77. 77. View Your Followers 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  78. 78. Website Traffic 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  79. 79. Try LinkedIn Ads 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  80. 80. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  81. 81. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  82. 82. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  83. 83. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  84. 84. Sponsored Updates Resources • 3 Steps to Targeting LinkedIn Sponsored Updates • How-To Use LinkedIn Sponsored Updates Campaign Options [VIDEO] • Making Changes to Your Sponsored Updates On The Go [VIDEO] 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  85. 85. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  86. 86. Have You Tried LinkedIn Ads? 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  87. 87. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  88. 88. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  89. 89. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  90. 90. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  91. 91. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  92. 92. Bonus Tip – For your members Add members’ social media links on their listing on your website. Connect them with potential customers. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  93. 93. Use your AMS to store members’ profile data 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  94. 94. Personal Profile Tips Professional Photo! Concise description Use keywords Complete education and work history, with descriptions • Make connections! • Ask for recommendations and endorsements • • • • 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  95. 95. 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  96. 96. WebLink Recap: An Integrated Solution • ONE web-based centralized database • Prospects, members, non-members and all reps in same system • Financials, events, email, committees, website, reporting Financial System Prospects Website Central DB Email Marketing Events Members 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  97. 97. Association & Chamber Websites • 500+ client websites • WebLink Local business directory drives 67% increase in traffic from organic searches • Adds value for members • Non-dues revenue • Responsive website design 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  98. 98. iPad App for Mobile Commerce • Sell memberships • Event registrations • Integrated credit card reader 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  99. 99. Additional Resources • 4 Reasons Your LinkedIn Company Page Needs Work • In Good Company: How Best In Class Marketers Use LinkedIn Company Pages To Grow Their Business • Announcing The 12 Best LinkedIn Company Pages of 2012 [SLIDESHOW] • 20 Tips to Amplify Your Brand on LinkedIn [SLIDESHOW] 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  100. 100. Additional Resources • 15 Tips for Compelling Company Updates on LinkedIn • Creating the Right Content for Your Association's Content Marketing Strategy • Why Chambers and Associations Have A Content Marketing Advantage • Using Google Analytics for Chambers and Associations 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  101. 101. Webinar Summary • • • • • • • • Great content Right audience Right time Right channel Ways to respond Ways to share Engage your audience Stand out from the crowd 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  102. 102. “Turn strangers into friends. Turn friends into customers. Turn customers into salespeople.” - Seth Godin 5 Steps to Growing Your Membership Through LinkedIn #IACCE © WebLink International
  103. 103. Curt Moss Senior Product Marketing Manager curt.moss@weblinkinternational.com WebLink International 3905 Vincennes Road, Suite 210 Indianapolis, IN 46268 P 317-872-3909 | 1-877-231-4970 | F 317-872-3929 weblinkinternational.com | weblinkblog.com
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