The Economics of Values
Why Strategy?  “70% of organizations with a formal execution process outperform their peers” – Balanced Scorecard Collabo...
Most Effective Tools
2 Questions 1. Does what you are planning differentiate    you from your competition? 2. Does it (how you are different) m...
How Strategy Starts
What matters:
The Economics of Values
Core Values – Southwest Airlines    Profitable 39 of 41 years    Largest U.S. carrier    “Best Place to Work” in 2010 ...
Core Values – Southwest Airlines
Core Values – The Southwest Way   Warrior Spirit   Servant’s Heart / Golden Rule   Fun-LUVing Attitude
Core Values   YOUR CORE VALUES
Purpose: Proctor & Gamble
P & G’s Purpose  We will provide branded products and  services of superior quality and value that  improve the lives of t...
Core Purpose    YOUR PURPOSE
Define Your Vision    Big Hairy Audacious Goal   Vivid Description
GET THE RIGHT   PEOPLE
Hire for Skills and Values            High   Skills            Low                   Low            High                  ...
Hiring for Skills & Values  Have a pipeline  Scorecard:     Mission     Outcomes     Competencies & Values  Know you...
Creating a Great Workplace The Basics  Trust        Vision  Comraderie   Autonomy  Mastery      Greater Purpose
Creating a Great Workplace    “How does what I’m doing    impact the company’s vision?”
It’s not just about your goals!  Be  Do  Have  Help
Creating the Great Workplace          ASK          YOUR          TEAM
Questions                ?www.valuesdrivenresults.com
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The Economics of Values

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How to build the value of your organization by leverage the power of your core values.

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  • Core Focus: Who you are (Values / Purpose). What you can be best in the world at.
  • Core Focus: Who you are (Values / Purpose). What you can be best in the world at.
  • Core Focus: Who you are (Values / Purpose). What you can be best in the world at.
  • Core Values: those values that are most important to the direction of the company, that will never be violatedDisney – Imagination and wholesomenessSouthwest Airlines = LUV & FunCore Purpose: reason for being beyond making a profit / Noble CauseMerck – To preserve and improve human life.Zappos – To deliver happiness.
  • Hedgehog Concept, Your Core Focus
  • Visionary = 15:1 ($1 invested in 1926 = $6,536 vs $415), FOE – 8:1, GPTW = 3:1*Imagine what those results can do for your retirement portfolio. Imagine the impact on your community!Visionary: 3M, American Express, Merck, Johnson & Johnson - Firms of Endearment: Costco, Starbucks, LL Bean, BMWCollins: 18 companies/comparisons, 12 primary differentiators
  • Core Focus: Who you are (Values / Purpose). What you can be best in the world at.
  • Core Focus: Who you are (Values / Purpose). What you can be best in the world at.
  • Core Focus: Who you are (Values / Purpose). What you can be best in the world at.
  • Core Focus: Who you are (Values / Purpose). What you can be best in the world at.
  • P&G : Make Soap, Toilet Paper & Paper Towels (Dawn, Charmin, Bounty)
  • Core Focus: Who you are (Values / Purpose). What you can be best in the world at.
  • Core Focus: Who you are (Values / Purpose). What you can be best in the world at.
  • Core Focus: Who you are (Values / Purpose). What you can be best in the world at.
  • Core Focus: Who you are (Values / Purpose). What you can be best in the world at.
  • Be, Do, Have & Help
  • Take your time = cross trained
  • Helps Attract & RetainComraderie = Be, do, have, help
  • Take your time = cross trained
  • Take your time = cross trained
  • Business complexity grows exponentially as # of employees grow.
  • Transcript of "The Economics of Values"

    1. 1. The Economics of Values
    2. 2. Why Strategy?  “70% of organizations with a formal execution process outperform their peers” – Balanced Scorecard Collaborative  “Only 30% of employees are engaged… costing companies 75% of their profit growth” – The Gallup Organization  “Without vision, the people perish..” – Proverbs 29
    3. 3. Most Effective Tools
    4. 4. 2 Questions 1. Does what you are planning differentiate you from your competition? 2. Does it (how you are different) matter to your current or future customers?
    5. 5. How Strategy Starts
    6. 6. What matters:
    7. 7. The Economics of Values
    8. 8. Core Values – Southwest Airlines  Profitable 39 of 41 years  Largest U.S. carrier  “Best Place to Work” in 2010  Most unionized, but never had a strike  Highest paid employees, use 30% fewer
    9. 9. Core Values – Southwest Airlines
    10. 10. Core Values – The Southwest Way  Warrior Spirit  Servant’s Heart / Golden Rule  Fun-LUVing Attitude
    11. 11. Core Values YOUR CORE VALUES
    12. 12. Purpose: Proctor & Gamble
    13. 13. P & G’s Purpose We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers.
    14. 14. Core Purpose YOUR PURPOSE
    15. 15. Define Your Vision  Big Hairy Audacious Goal  Vivid Description
    16. 16. GET THE RIGHT PEOPLE
    17. 17. Hire for Skills and Values High Skills Low Low High Values
    18. 18. Hiring for Skills & Values  Have a pipeline  Scorecard:  Mission  Outcomes  Competencies & Values  Know your questions  Take your time  2 Separate Interviews
    19. 19. Creating a Great Workplace The Basics  Trust Vision  Comraderie Autonomy  Mastery Greater Purpose
    20. 20. Creating a Great Workplace “How does what I’m doing impact the company’s vision?”
    21. 21. It’s not just about your goals!  Be  Do  Have  Help
    22. 22. Creating the Great Workplace ASK YOUR TEAM
    23. 23. Questions ?www.valuesdrivenresults.com

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