Curt Courtwright Personal Learning Project (Twitter) Com 509/609
Reasons: Why Twitter? I know nothing about Twitter other than a person can “tweet” I want to learn a new technology that is common to millions of others It can provide a great resource to get information to others It can be a great resource for public relations Everyone is doing it—why not me?
The Ways I Will Learn The Basics Create a Twitter Ask friends Look at others Twitter account Use Google to search for Twitter Use Twitters Introductory Video
Ways To Learn How To Use Twitter In Corporate Public Relations Research published books Find bloggers that blog about this topic Look at other corporations Twitter account (Ex: Starbucks, Coca-Cola, RedBull) Research web pages that contain valuable information
What I Hope To Learn What Twitter accounts should contain Learn the Lingo What the best examples of a company’s Twitter is How to create links to important information How to “retweet” What information to Tweet about How companies use Twitter on a public relations level
@ Hashtag RSS Feed Tweet # Bio Retweet
So What Have I Learned? Twitter is an information network made up of 140-character messages from all over the world
This is the Twitter page I have created. There isn’t much here yet but will be in weeks to come. I plan to start networking and get my Twitter community to grow.
Lingo @: The @ sign is used to call out usernames in Tweets Bio: A short personal description used to define who you are on Twitter Follow Count:Means you subscribe to their Tweets or updates on the site Hashtag:The # symbol is used to mark keywords or topics in a Tweet Tweet: A message posted via Twitter containing 140 characters or fewer Retweet: A Tweet by another user, forwarded to you by someone you follow RSS Feed: Really Simple Syndication(web feed formats used to publish frequently updated works) Widget: A bit of code that can be placed anywhere on the web Source: The twitter glossary
Why Use Twitter In PR? It helps spread the message to a much wider audience than any other traditional public relations mode It is a medium that can provide great customer service, therefore, leading to a good public reputation & strong public relations
Why Use Twitter In PR? A great way to have a conversation with your market . Allows you to make and manage connections with prospects, customers, bloggers, and other audiences Able to monitor conversation that audiences are saying about your company. It will either reinforce their good feelings or help with their negative comments if you follow and make conversations with them
How To Benefit Your Company Using Twitter Monitor Conversations Participate in Conversations Start Conversations Provide Product or Service Information Promote Stories & News Through Twitter Feed
How To Benefit Your Company Using Twitter Give Live Updates on Events or Conferences Research Your Followers To See What They Are Buying or Looking At Get The Companies Brand Out to Allow Expansion Everyone Else is on Twitter/ A Company Can Gain Competitive Intelligence Promote Your Blog Content Give Feedback to Your Audience
Examples of Successful Twitter Pages Source: Twitter 16 Tweets 19,940 Following 93,247 Followers 2,800 Listed
Examples of Successful Twitter Pages Just In Seattle, Washington Alone
What Businesses Are Saying About Twitter “Finding people on Twitter is actually easy, but tedious to set up. I started by making announcements on the message board that I frequented to let everybody know that they could now follow me on Twitter. And then, once I was on Twitter, I’d find [Twitter accounts for] websites, like Naturally Curly, who have a target audience similar to mine, and I’d follow their followers. Or I’d add people who were following natural hair blogs like Afrobella. [My following] just kind of grew from there.” “Take your time. There are different levels of interaction. You don’t have to jump from step one, expecting that everyone’s going to be tweeting at you and following you. It’s such a dynamic world that it’s going to be changing every day. Even the platform just changed in the past couple of weeks. Figure out what you want to do with it, find the right people, find your space and it will all fall into place.” Chanel Huston, owner of Boutique de Bandeaux Alexandra Moskovitz, Marketing Manager at Epicurean Management, owners of Italian restaurants L’Artusi, and Anfora wine bar Source: E. Swallow/ Mashable
What Should Your Tweets Consist Of?
Share links to cool stuff your followers will like.
Engage your followers directly: ask questions, throw a statement out there, do something to trigger a conversation.
Directly addressing something someone else has tweeted with your own reply.
Tell people about promotions, discounts, news, blogs, webinars, & news.
Retweetothers when they post tweets you like and want to share.
Use multimedia tools, such as Utterli, TwitPicto bring some variety to your tweets.
When Should You Tweet? Tweeting is all about preference and depends on what type of business you are working for. It also depends on how much time you have. If you are a person who travels and is accessible to a cell phone then it will be much easier than a person who is working at a restaurant. The best solution is to “tweet” as much as possible but sometimes that is not an option. “If [the tweet] is a direct question to us, I’ll respond 99% of the time. And I like to follow people. We have 14,500 followers, and we follow 12,000 people, just so I can pick up on comments, views, and everything. Lev Ekster, owner of Cupcake Stop Source: E. Swallow/ Mashable
References Capstick, I. (2010, March 17). Pr pros use twitter to reinvigorate brands, engage in conversation. Retrieved Retrieved November 1, 2010 from, http://www.pbs.org/mediashift/2010/03/pr-pros-use-twitter-to-reinvigorate-brands- engage-in-conversation076.html Courtwright, C. (2010, October 20). Twitter [Online Forum Comment]. Retrieved from http://twitter.com/#!/Curt0002 Idugboe, D. (2010, June 28). How twitter is changing public relations. Retrieved November 2, 2010, from http://smedio.com/2010/06/28/how-twitter-is-changing-public-relations Swallow, E. (2010, July 12). Why twitter is a big win for small businesses. Retrieved October 22, 2010 from http://mashable.com/2010/10/21/twitter-small-business/ The twitter glossary. (n.d.). Retrieved November 2, 2010, from http://support.twitter.com/entries/166337-the-twitter-glossary Twitip.(2008, November 06). What should you tweet about?. Retrieved October 22, 2010, from http://www.twitip.com/what-should-you-tweet about/ Twitter tutorial - getting started . (2009). [Web]. Retrieved from http://www.youtube.com/watch?v=4YGp4cWdndc Volpe, M. (2008, March 05). How to use twitter for marketing & pr. Retrieved November 2, 2010, from http://blog.hubspot.com/blog/tabid/6307/bid/4034/How-to-Use-Twitter-for-Marketing-PR.aspx