Young & Free: building relationships through social media.
by Tim McAlpine on May 15, 2008
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Presentation given on May 14, 2008 at the CUES Experience Conference in Minneapolis by Tim McAlpine of Currency Marketing. Currency is in the middle of a wonderful social media experiment with Albe...
Presentation given on May 14, 2008 at the CUES Experience Conference in Minneapolis by Tim McAlpine of Currency Marketing. Currency is in the middle of a wonderful social media experiment with Alberta’s Common Wealth Credit Union. To promote Common Wealth Credit Union’s new Young & Free account to Alberta’s 17 to 25 crowd, Currency has created an integrated marketing program centered around the youngfreealberta.com microsite. The thrust of the program is finding and hiring a spokesperson from Gen Y to represent the product, the credit union and their generation. Tim McAlpine spoke about the Web 2.0 dos and don’ts that he’s learned and how this program is authentically appealing to a new generation of potential credit union members.
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