Small is beautiful. Your credit union can remain small and successful.
by Tim McAlpine on May 04, 2008
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Presentation given on May 4, 2008 at the CUES West AGM in Ottawa by Tim McAlpine of Currency Marketing. With the tidal wave of mergers and consolidation within the Canadian and US credit union syst...
Presentation given on May 4, 2008 at the CUES West AGM in Ottawa by Tim McAlpine of Currency Marketing. With the tidal wave of mergers and consolidation within the Canadian and US credit union systems, it seems as though getting bigger is the only way for credit unions to survive. However, there are fine examples of very successful credit unions that are bucking the trend and purposefully remaining small. Tim McAlpine will explore how these credit unions are using marketing, technology and good old-fashioned member advocacy to not only remain small, but also continue to be viable and successful.
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