Y
Engaging
GEN  on their own terms

PART 2
From  launch
 to Larissa!
Public
relations
PUBLIC
         RELATI
                  ONS RE
                        SULTS



  $179,00
     PR VAL    0
 2,000,0   UE
...
Larissa’s

YEAR
THE
Microsite
MY
Blog
0°
Y&F on
Faceboo
       k
The
RESULTS
ot po  sting
Hey,  I’m n
         ults o n the
th e res
        et! C onta ct Tim
I ntern              tails.
    cAlp ine...
Made just for

YOU!
Your
PLEDGE
I prom   ise...
            Goo    gle A lerts
to s et up
              rases  that
 for k ey ph               nion.
     ...
I prom  ise...
       en a Face  book
to op              unt.
       kedIn   acco
 or Lin
I prom   ise...
                 zen b logs
to f ollow  a do
           le Re ader.
 in Goog
I prom   ise...
             t leas t one
to le ave a
            t on a  blog
 com   men
  e very w eek.
I prom ise...
   post  a vid eo to
to
 You Tube.
I prom ise...
     ake  my c  redit
to m
       relev  ant to
 union
     eratio n Y.
  Gen
Thank
YOU!
Larissa Walkiw
youngfreealberta@gmail.com
YoungFreeAlberta.com
Tim McAlpine
tmcalpine@currencymarketing.ca
currencymarketing.ca
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
CUES Young & Free Presentation - Part 2
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CUES Young & Free Presentation - Part 2

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Engaging Generation Y on their own terms - Part 2.

Currency is in the middle of a wonderful social media experiment with Alberta’s Common Wealth Credit Union. To promote Common Wealth Credit Union’s new Young & Free account to Alberta’s 17 to 25 crowd, Currency has created an integrated marketing program centered around the youngfreealberta.com microsite. The thrust of the program is finding and hiring a spokesperson from Gen Y to represent the product, the credit union and their generation. Tim McAlpine and the 2008 Y&F Spokesperson, Larissa Walkiw, spoke about the Web 2.0 dos and don’ts that they have learned and how this program is authentically appealing to a new generation of potential credit union members.

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CUES Young & Free Presentation - Part 2

  1. 1. Y Engaging GEN on their own terms PART 2
  2. 2. From launch to Larissa!
  3. 3. Public relations
  4. 4. PUBLIC RELATI ONS RE SULTS $179,00 PR VAL 0 2,000,0 UE IMPRES 00+ SIONS
  5. 5. Larissa’s YEAR
  6. 6. THE Microsite
  7. 7. MY Blog
  8. 8.
  9. 9. Y&F on Faceboo k
  10. 10. The RESULTS
  11. 11. ot po sting Hey, I’m n ults o n the th e res et! C onta ct Tim I ntern tails. cAlp ine f or de M
  12. 12. Made just for YOU!
  13. 13. Your PLEDGE
  14. 14. I prom ise... Goo gle A lerts to s et up rases that for k ey ph nion. y credit u app ly to m
  15. 15. I prom ise... en a Face book to op unt. kedIn acco or Lin
  16. 16. I prom ise... zen b logs to f ollow a do le Re ader. in Goog
  17. 17. I prom ise... t leas t one to le ave a t on a blog com men e very w eek.
  18. 18. I prom ise... post a vid eo to to You Tube.
  19. 19. I prom ise... ake my c redit to m relev ant to union eratio n Y. Gen
  20. 20. Thank YOU!
  21. 21. Larissa Walkiw youngfreealberta@gmail.com YoungFreeAlberta.com
  22. 22. Tim McAlpine tmcalpine@currencymarketing.ca currencymarketing.ca

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