CUES Young & Free Presentation - Part 2

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Engaging Generation Y on their own terms - Part 2. …

Engaging Generation Y on their own terms - Part 2.

Currency is in the middle of a wonderful social media experiment with Alberta’s Common Wealth Credit Union. To promote Common Wealth Credit Union’s new Young & Free account to Alberta’s 17 to 25 crowd, Currency has created an integrated marketing program centered around the youngfreealberta.com microsite. The thrust of the program is finding and hiring a spokesperson from Gen Y to represent the product, the credit union and their generation. Tim McAlpine and the 2008 Y&F Spokesperson, Larissa Walkiw, spoke about the Web 2.0 dos and don’ts that they have learned and how this program is authentically appealing to a new generation of potential credit union members.

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  • 1. Y Engaging GEN on their own terms PART 2
  • 2. From launch to Larissa!
  • 3. Public relations
  • 4. PUBLIC RELATI ONS RE SULTS $179,00 PR VAL 0 2,000,0 UE IMPRES 00+ SIONS
  • 5. Larissa’s YEAR
  • 6. THE Microsite
  • 7. MY Blog
  • 8.
  • 9. Y&F on Faceboo k
  • 10. The RESULTS
  • 11. ot po sting Hey, I’m n ults o n the th e res et! C onta ct Tim I ntern tails. cAlp ine f or de M
  • 12. Made just for YOU!
  • 13. Your PLEDGE
  • 14. I prom ise... Goo gle A lerts to s et up rases that for k ey ph nion. y credit u app ly to m
  • 15. I prom ise... en a Face book to op unt. kedIn acco or Lin
  • 16. I prom ise... zen b logs to f ollow a do le Re ader. in Goog
  • 17. I prom ise... t leas t one to le ave a t on a blog com men e very w eek.
  • 18. I prom ise... post a vid eo to to You Tube.
  • 19. I prom ise... ake my c redit to m relev ant to union eratio n Y. Gen
  • 20. Thank YOU!
  • 21. Larissa Walkiw youngfreealberta@gmail.com YoungFreeAlberta.com
  • 22. Tim McAlpine tmcalpine@currencymarketing.ca currencymarketing.ca