2011 Marketer Meet-up Michigan Presentation

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2011 Marketer Meet-up Michigan Presentation

  1. 1. 2010 2012 2011Michigan
  2. 2. Y&F Michigan-Facts• Michigan First CU – Lathrup Village, MI• Assets: $640 Million• Members: 85,000• Branches: 9• Launched: February 2011
  3. 3. Linda Douglas &Darren Jackson Wayne State University Campus Branch
  4. 4. Young & Free Michigan
  5. 5. About Us• Metro Detroit• $640 MM assets• >85,000 members• Various youth initiatives• Launched Y&F Michigan February 25, 2011
  6. 6. Wayne State University• Detroit• 32,000 students, 89% local• 3,000 staff• 11 ATMs, 4 MWBCs, 2 branches
  7. 7. Student Center Branch Before
  8. 8. Student Center Branch
  9. 9. • (add menu screen, 3 Janelle “waiting” videos)
  10. 10. Engagement Stations
  11. 11. Kiosk Idle Screen: Janelle Cheer
  12. 12. Kiosk Idle Screen: Janelle Cleaning
  13. 13. Promotions – Print Ad Series
  14. 14. Promotions – Print Ad Series
  15. 15. Promotions – Banner & Table Tent• XXX
  16. 16. General Promotions• “Free food” tickets• Giveaways• Postering• Digital signage
  17. 17. Back-To-School On-Sites• WSU Festifall, Convocation, Student Org Day• UMD Peacock Palooza• Marygrove Road Rally• LTU Student Org Day• Move-in days
  18. 18. Wayne State Athletics
  19. 19. Wayne State Athletics• Official financial institution• Radio• In-game video, live reads• Homecoming game• Other ideas brewing!
  20. 20. Mariachi Monday
  21. 21. Freebie• Let’s Play!
  22. 22. What’s Next?• Freebie online• “Dueling Debit Designs” promotion• Scholarship program revamp• Open First Gear Account online
  23. 23. Questions???
  24. 24. Linda Douglas &Darren Jackson Wayne State University Campus Branch

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