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2011 Marketer Meet-up Maine Presentation
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2011 Marketer Meet-up Maine Presentation

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Published in: Business, Economy & Finance

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  • 1. 2010 2012 2011Maine
  • 2. Y&F Maine – Facts• Maine Credit Union League-Westbrook, ME• Assets: $6.1 Billion• Members: 610,000• Branches: 194 (at 64 participating CUs)• Launched: April 2011
  • 3. Diana Dionne Media Relations
  • 4. Maine Media, Meet Young & Free Maine!Title Diana Dionne Maine Credit Union League
  • 5. Title
  • 6. Title• 64 credit unions• 610,000 members• Statewide Awareness Program• 70% of Maine CUsparticipating in marketingsince April
  • 7. StrategyTitle
  • 8. Title• Ties to Media• Leverage advertisingrelationships• Radio vs. TV• Run ads/interviews onyounger/Top 40 stations
  • 9. Title•  Contact younger reporters•  Think mornings•  Get exclusive•  Be available
  • 10. Title Finalists Generate Excitement Insert video clip here
  • 11. Title$10,000 Media Buy - $250,000 in publicity generated
  • 12. Title• Plan ahead• Winner interview scheduled inadvance• Seth live on airMonday afterFriday surprise
  • 13. Title Leveraging Location
  • 14. Title40 media events and 29 events attended or planned in 2011!
  • 15. Push for Product PenetrationTitle
  • 16. Title•  Recent webinar on marketing and leveraging program for new membership and account growth•  Support from Media Buyer•  Credit unions capitalize on contacts
  • 17. Title Focus on Product Penetration
  • 18. Results!Title April – August 2011
  • 19. Title• Average percentage ofmembers 18-25 in CUs: 9.5%• Gen Y membership from Aprilthrough August 2011 grew 11%or 3,073 members• Total free4ME accounts: 1,507 * 70% of CUs reporting
  • 20. Title• 14% of accounts have autoloans• New relationships: 465members in 5 months – 30%of accounts * 70% of CUs reporting
  • 21. Questions?Title
  • 22. Diana Dionne Media Relations

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