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                         Publication Design 1.0
                         created by Sarah Nichols, MJE




    PAGES with
   POWER
Tuesday, July 19, 2011
Tuesday, July 19, 2011
today’s selections
                                   • issuu.com
                                     group: student
                                     newspapers
                                   • visualeditors.org
                                   • NSPA: Best of the
                                     High School Press




Tuesday, July 19, 2011
it depends
                         •   page size (format)
                         •   location
                         •   content
                         •   publication style




Tuesday, July 19, 2011
where to begin?
   2   NEWS          The Titan Times
                                       Issue 3 |10.31.09   • maestro process
                                                             (WED or team)
                                                           • what do you have and
                                                             what do you want
                                                             to do with it?
                                                           • how can you organize
                                                             page elements in a
                                                             way that “attracts
                                                             eyeballs” and
                                                             maintains interest?
Tuesday, July 19, 2011
online influence?




Tuesday, July 19, 2011
Tuesday, July 19, 2011
strategies
                         for arranging
                         what you have
                         Publication Design 1.0




    PRINCIPLES of
   DESIGN
Tuesday, July 19, 2011
dominance
                         • usually refers to size,
                           meaning the element is
                           2-3 times larger than
                           all other elements
                         • also called “emphasis”
                           although can be
                           achieved by color,
                           weight, shape
                         • CVI = center of visual
                           impact (focal point)
Tuesday, July 19, 2011
dominance
                                                  • package size
                                                  • placement
                                                  • typography

                                                  • which story is most
                                                    important?
                                                  • what do I want readers
                                                    to see first?
      Indiana Daily Student, Indiana University

Tuesday, July 19, 2011
emphasis




                         The Stagg Line, A.A. Stagg High School


Tuesday, July 19, 2011
emphasis
                                           • when less is more
                                           • white space will
                                             isolate or
                                             emphasize key
                                             content and attract
                                             attention




        The Plain Dealer, Cleveland, Oh.

Tuesday, July 19, 2011
contrast
                         • pairing “opposite” or
                           unlike elements to draw
                           attention to their
                           differences
                         • in size: big/small,
                           horizontal/vertical
                         • in color: light/dark
                         • in type: bold/light, all
                           caps/lowercase
                         • in weight: thick/thin
Tuesday, July 19, 2011
contrast




Tuesday, July 19, 2011
proportion
      • also referred to as “scale” and sometimes
        called “visual relationship”
      • relationship of sizes (nothing competes
        for attention)
      • elements follow a hierarchy in size
      • modular design packages are smaller
        variations of each other with type and
        other elements to scale (rectangular)


Tuesday, July 19, 2011
proportion
                         • strong CVI
                         • relationship of sizes
                           (nothing competes
                           for attention)
                         • headlines get
                           smaller




Tuesday, July 19, 2011
proportion




Tuesday, July 19, 2011
rhythm
                         • repetition of elements
                         • pattern or predictable
                           arrangement that
                           creates unity and
                           harmony among
                           elements




Tuesday, July 19, 2011
Tuesday, July 19, 2011
rhythm




Tuesday, July 19, 2011
rhythm




Tuesday, July 19, 2011
informal balance
                         • elements are not equal in
                           weight or placement
                         • also called asymmetrical
                         • more contemporary than
                           formal balance and often
                           creates more visual
                           interest




Tuesday, July 19, 2011
informal balance




                           The Stagg Line, A.A. Stagg High School


Tuesday, July 19, 2011
unity
                                    • repetition of
                                      elements such as
                                      type, color or
                                      shape to create a
                                      sense that
                                      everything goes
                                      together and is
                                      part of a carefully
                                      planned whole
                                    • three-peat rule
  Verde, Palo Alto High School
Tuesday, July 19, 2011
unity




Tuesday, July 19, 2011
Tuesday, July 19, 2011
Tuesday, July 19, 2011
direction
      • arrangement of elements to lead or direct
        reader’s eye
      • in photography, leading lines




Tuesday, July 19, 2011
direction




         Hauberk, Shawnee Mission East High School

Tuesday, July 19, 2011
direction




Tuesday, July 19, 2011
direction




Tuesday, July 19, 2011
direction




Tuesday, July 19, 2011
yes, but not this...




Tuesday, July 19, 2011
yes, but not this...




Tuesday, July 19, 2011
refresh yourself




                   www.makeyourmark.org


Tuesday, July 19, 2011
structure
                                           • grids
                                           • external margins
                                           • visual hierarchy




      The A-Blast, Annondale High School

Tuesday, July 19, 2011
columns
                         • more columns or
                           grids (smaller)
                           means more
                           flexibility
                         • vertical columns
                         • horizontal rows
                         • consistent internal
                           margins
                         • annual redesign
Tuesday, July 19, 2011
entry points




                The A-Blast, Annandale High School
Tuesday, July 19, 2011
some considerations
      •    news value above the fold
      •    teasers and multiple entry points
      •    not too much gray (the “hand” rule)
      •    no tombstoned headlines
      •    importance of packaging
      •    placement of advertisements




Tuesday, July 19, 2011
Tuesday, July 19, 2011
Tuesday, July 19, 2011
Tuesday, July 19, 2011
The Bakersfield Californian, Bakersfield, Calif.

Tuesday, July 19, 2011
execute design
                         principles with
                         these tools
                         Publication Design 1.0




    ELEMENTS of
  DESIGN
Tuesday, July 19, 2011
elements
                                                        •   space
                                                        •   type
                                                        •   line
                                                        •   color




            Indiana Daily Student, Indiana University

Tuesday, July 19, 2011
types of space
      • tight spacing: 0-3 pts, used to group like
        elements (for packaging); creates unity
      • standard spacing: generally 1 pica
        (although outdated), used as consistent
        internal margin; creates consistency
      • expanded spacing: full grid or rail, used to
        open up a design and separate key
        content; creates isolation or emphasis


Tuesday, July 19, 2011
Tuesday, July 19, 2011
typography
                         •   headline impact
                         •   consistency
                         •   text as graphic
                         •   serif vs. sans-serif




Tuesday, July 19, 2011
type basics




                   www.makeyourmark.org


Tuesday, July 19, 2011
type basics




                   www.makeyourmark.org


Tuesday, July 19, 2011
type basics




                   www.makeyourmark.org


Tuesday, July 19, 2011
type basics




                   www.makeyourmark.org


Tuesday, July 19, 2011
type basics




                   www.makeyourmark.org


Tuesday, July 19, 2011
readability




                         El Estoque, Monta Vista High School


Tuesday, July 19, 2011
color




               http://graphics.tech.uh.edu/courses/3353/materials/Color/color.html

Tuesday, July 19, 2011
process color




Tuesday, July 19, 2011
spot color




                         The A-Blast, Annandale High School
Tuesday, July 19, 2011
color palette
         Defying Boundaries - page 13                      7/17/11 11:10 AM




                 The Featherduster, Westlake High School




Tuesday, July 19, 2011
black and white




                           El Estoque, Monta Vista High School

Tuesday, July 19, 2011
inspiring
                         examples to
                         keep you awake
                         Publication Design 1.0




    TRENDS in news
   DESIGN
Tuesday, July 19, 2011
cutouts & partials




Tuesday, July 19, 2011
infographic power




Tuesday, July 19, 2011
illustration
             Defying Boundaries - page 13                  7/17/11 11:09 AM




               The Featherduster, Westlake High School




Tuesday, July 19, 2011
case studies




Tuesday, July 19, 2011
case studies




Tuesday, July 19, 2011
roundups




Tuesday, July 19, 2011
where to look
      • NewsDesigns.com
      • Crown Finalists CD for members (CSPA)
      • magazines & annuals: Print,
        Communication Arts, CMYK, SND
      • Newspaper Designer’s Handbook
        (Tim Harrower) + JEA Bookstore
      • Color Index, Type Index, Idea Index
        (Jim Krause)
      • websites and blogs (Newseum)
Tuesday, July 19, 2011
see for yourself




                                            63


Tuesday, July 19, 2011
for more information
      • contact me: CuriousSJG@yahoo.com




Tuesday, July 19, 2011

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pages with power

  • 1. all I know is I want to keep reading Publication Design 1.0 created by Sarah Nichols, MJE PAGES with POWER Tuesday, July 19, 2011
  • 3. today’s selections • issuu.com group: student newspapers • visualeditors.org • NSPA: Best of the High School Press Tuesday, July 19, 2011
  • 4. it depends • page size (format) • location • content • publication style Tuesday, July 19, 2011
  • 5. where to begin? 2 NEWS The Titan Times Issue 3 |10.31.09 • maestro process (WED or team) • what do you have and what do you want to do with it? • how can you organize page elements in a way that “attracts eyeballs” and maintains interest? Tuesday, July 19, 2011
  • 8. strategies for arranging what you have Publication Design 1.0 PRINCIPLES of DESIGN Tuesday, July 19, 2011
  • 9. dominance • usually refers to size, meaning the element is 2-3 times larger than all other elements • also called “emphasis” although can be achieved by color, weight, shape • CVI = center of visual impact (focal point) Tuesday, July 19, 2011
  • 10. dominance • package size • placement • typography • which story is most important? • what do I want readers to see first? Indiana Daily Student, Indiana University Tuesday, July 19, 2011
  • 11. emphasis The Stagg Line, A.A. Stagg High School Tuesday, July 19, 2011
  • 12. emphasis • when less is more • white space will isolate or emphasize key content and attract attention The Plain Dealer, Cleveland, Oh. Tuesday, July 19, 2011
  • 13. contrast • pairing “opposite” or unlike elements to draw attention to their differences • in size: big/small, horizontal/vertical • in color: light/dark • in type: bold/light, all caps/lowercase • in weight: thick/thin Tuesday, July 19, 2011
  • 15. proportion • also referred to as “scale” and sometimes called “visual relationship” • relationship of sizes (nothing competes for attention) • elements follow a hierarchy in size • modular design packages are smaller variations of each other with type and other elements to scale (rectangular) Tuesday, July 19, 2011
  • 16. proportion • strong CVI • relationship of sizes (nothing competes for attention) • headlines get smaller Tuesday, July 19, 2011
  • 18. rhythm • repetition of elements • pattern or predictable arrangement that creates unity and harmony among elements Tuesday, July 19, 2011
  • 22. informal balance • elements are not equal in weight or placement • also called asymmetrical • more contemporary than formal balance and often creates more visual interest Tuesday, July 19, 2011
  • 23. informal balance The Stagg Line, A.A. Stagg High School Tuesday, July 19, 2011
  • 24. unity • repetition of elements such as type, color or shape to create a sense that everything goes together and is part of a carefully planned whole • three-peat rule Verde, Palo Alto High School Tuesday, July 19, 2011
  • 28. direction • arrangement of elements to lead or direct reader’s eye • in photography, leading lines Tuesday, July 19, 2011
  • 29. direction Hauberk, Shawnee Mission East High School Tuesday, July 19, 2011
  • 33. yes, but not this... Tuesday, July 19, 2011
  • 34. yes, but not this... Tuesday, July 19, 2011
  • 35. refresh yourself www.makeyourmark.org Tuesday, July 19, 2011
  • 36. structure • grids • external margins • visual hierarchy The A-Blast, Annondale High School Tuesday, July 19, 2011
  • 37. columns • more columns or grids (smaller) means more flexibility • vertical columns • horizontal rows • consistent internal margins • annual redesign Tuesday, July 19, 2011
  • 38. entry points The A-Blast, Annandale High School Tuesday, July 19, 2011
  • 39. some considerations • news value above the fold • teasers and multiple entry points • not too much gray (the “hand” rule) • no tombstoned headlines • importance of packaging • placement of advertisements Tuesday, July 19, 2011
  • 43. The Bakersfield Californian, Bakersfield, Calif. Tuesday, July 19, 2011
  • 44. execute design principles with these tools Publication Design 1.0 ELEMENTS of DESIGN Tuesday, July 19, 2011
  • 45. elements • space • type • line • color Indiana Daily Student, Indiana University Tuesday, July 19, 2011
  • 46. types of space • tight spacing: 0-3 pts, used to group like elements (for packaging); creates unity • standard spacing: generally 1 pica (although outdated), used as consistent internal margin; creates consistency • expanded spacing: full grid or rail, used to open up a design and separate key content; creates isolation or emphasis Tuesday, July 19, 2011
  • 48. typography • headline impact • consistency • text as graphic • serif vs. sans-serif Tuesday, July 19, 2011
  • 49. type basics www.makeyourmark.org Tuesday, July 19, 2011
  • 50. type basics www.makeyourmark.org Tuesday, July 19, 2011
  • 51. type basics www.makeyourmark.org Tuesday, July 19, 2011
  • 52. type basics www.makeyourmark.org Tuesday, July 19, 2011
  • 53. type basics www.makeyourmark.org Tuesday, July 19, 2011
  • 54. readability El Estoque, Monta Vista High School Tuesday, July 19, 2011
  • 55. color http://graphics.tech.uh.edu/courses/3353/materials/Color/color.html Tuesday, July 19, 2011
  • 57. spot color The A-Blast, Annandale High School Tuesday, July 19, 2011
  • 58. color palette Defying Boundaries - page 13 7/17/11 11:10 AM The Featherduster, Westlake High School Tuesday, July 19, 2011
  • 59. black and white El Estoque, Monta Vista High School Tuesday, July 19, 2011
  • 60. inspiring examples to keep you awake Publication Design 1.0 TRENDS in news DESIGN Tuesday, July 19, 2011
  • 63. illustration Defying Boundaries - page 13 7/17/11 11:09 AM The Featherduster, Westlake High School Tuesday, July 19, 2011
  • 67. where to look • NewsDesigns.com • Crown Finalists CD for members (CSPA) • magazines & annuals: Print, Communication Arts, CMYK, SND • Newspaper Designer’s Handbook (Tim Harrower) + JEA Bookstore • Color Index, Type Index, Idea Index (Jim Krause) • websites and blogs (Newseum) Tuesday, July 19, 2011
  • 68. see for yourself 63 Tuesday, July 19, 2011
  • 69. for more information • contact me: CuriousSJG@yahoo.com Tuesday, July 19, 2011